Can you buy a watch for 3 months? Is the glory of "Shanghai Brand Watch" continuing?

This story wants to think of a little selfishness.

I often ran the old city compartment in the past two years. When I saw the house moved by one, I would remember the old house of my grandfather where I was so far.

The room had been dismantled for a long time, and Grandpa has been going on for many years. After living in Shanghai for more than ten years, I started to know more about the life of Grandpa.

Grandpa is too young. At the age of 13, he went from the countryside of Nantong Haimen to Shanghai to discuss life. He was a technical worker for a lifetime. He had a lot of income. When he walked out of the door, he was an individual, but he also bears the family's livelihood of 7 children.

So Grandpa's life has never been simple. The grandfather in the impression is very old. He is in a blue Zhongshan dress, sometimes wearing a hat, sitting next to my bed, and looking at me with a smile.

The white eye protection lanterns in the bedroom light up his gentle expression. He always sat there, holding a Shanghai brand watch with his palms, and kept giving it to him. The table was very old, the surface was worn seriously, the surface was yellow, and it looked very mottled.

I remember asking him if this watch was broken. Why did he keep turning the knob next to him? He smiled and looked at me, but I don't remember what he said, but only remember that he had a strong Shanghai accent.

A watch symbolizes that a poor person like Grandpa can give himself a countertop, a little decent.

On the 30th birthday, I also bought a watch for myself to remind myself that no matter whether the income is high or low, I still have to look like a person who looks like an individual.

I often think of the Shanghai brand watches worn by Grandpa. This silent brand has been okay now?

Last year, I threw this huge curiosity to her partner Qin Dongying -I was always responsible for a wishes, and she always had the ability to realize the strange wishes in various ways. Under multiple parties, we were able to enter Yang Shopu's Shanghai brand watch production factory.

The site of the factory has not changed. The watch bought by Grandpa decades ago should come from this building.

Then there is the following story.

Now, the Shanghai brand watches are getting better and better, which is very happy, I hope that the grandfather in the sky can also live well.

——Tong Tiansheng

Do you know the Shanghai brand watch?

Before the interview began, we conducted a small -scale survey in the editorial department and asked young people around the post -90s and post -00s, "Do you know the Shanghai brand watch?"

As a result, some did not know at all: "I don't wear watches, but I know the old Shanghai brands such as light and power."

Some asked: "Is it one of the turns in the 1980s and 1990s (last century)?"

Some people told us a joke, "I heard the old uncle of the neighbor said that the Shanghai brand watch was too good, and it was not bad for more than ten years.

These young people do not know that the Shanghai brand watches carry the memory of several generations of Chinese people, and almost every Shanghai people have a story about the Shanghai brand watch.

The original heart of retro is 100 watches.

On the eve of the "July 1st" in 2021, the Shanghai brand watch launched the "Early Heart 100" commemorative watches, becoming a hot topic in the collector circle of the country.

In the trend of the rise of the national tide forces, the only old brand named after "Shanghai" seems to be working hard to return to people's vision.

Is there another spring that belongs to the Shanghai brand watch?

01 Old Factory

On Monday morning, Feng Yumin walked into the door of Shanghai Watch Co., Ltd. to prepare to start a new day of work.

From the office to the factory, Lao Feng needs to cross a large site. Recently, the old plant is undergoing a large -scale transformation. Lao Feng listened to his colleagues that after a few months, the workshop will design the route for tourists to visit the watchmaking process while retaining the original industrial style.

The old factories of the former Shanghai watch factory have the taste of the old age.

No. 200 Yulin Road, Yangpu District is an old plant in the original Shanghai watch factory. In 1955, the first watch made by the Shanghai watchmakers was born from here to 66 years.

For Lao Feng, this is the 35th year he worked in his old factory.

Feng Yumin

Walking into the office on time at 9 o'clock, Lao Feng changed into a snow -white work clothes, and put on his head to repair the watch -specific magnifying glass, turned on the table lamp, and spread it in front of the watches to be repaired today.

Lao Feng's task is to get the difficulty of dysfunction from all the maintenance department, simple as ordinary three -pin, complicated like a tourbillon. As the ultimate old mage in the factory, there is no watch he can't repair.

At the age of 18, Xiao Feng was assigned to the Shanghai Watch Store as an apprentice.

"At the beginning, I was disassembled, disassembled, practiced every day, my hands were stable, my heart should be fine, and many young and young could not stand it one week, so this industry has been working on the first day to the last day. patience."

For watchmakers, the biggest test of a lifetime is always patience.

For more than ten years in the watch store, Master Feng has come into contact with various brands of watches, and the various styles of Shanghai has occupied the mainstream. By the 1980s, he was transferred to the Shanghai Watch Factory, while undertaking a large number of maintenance and maintenance of watches after sales, and participating in the debugging of the new watch research and development.

In addition to repairing the Shanghai card, Master Feng also likes to help friends repair the price of hundreds of thousands or even millions of yuan in addition to repairing the Shanghai card.

The imported watches of Master Feng's repairs are not a few. In his own words, the import watch is well -made, and the purpose is to make the Shanghai table. For most people, watches are not a necessity of life. The reason why there is such a large market today is because of its extremely complex and precise craftsmanship, which has a great charm.

Master Feng said: "For our watchmaster, you will encounter new challenges and new problems for a long time. This is also the joy of doing this. It will never be boring."

"Usually I repair those famous Swiss German watches. In fact, the main purpose is to see more. What the world -class movement is done. This is very inspiration for us to repair the sea sign and make Shanghai cards. During the visit, foreigners never showed us those core production links. "

After working for a lifetime, Master Feng has a relationship with the words "Shanghai". There are many places outside hiring him at high salaries, but he said, "Where do you ask, I won't go."

On weekdays, Feng Yumin is also responsible for the watchmakers who have introduced watches produced in recent years to a number of people.

In the end, he was dedicated to the Shanghai brand. Of course, he has always remembered how beautiful the Shanghai brand watches and when he entered the factory. He also always remembered that when he entered the unit, the old seniors talked to him about the history of entrepreneurship.

In 1955, Shanghai organized the technical backbone of 29 clock factories and clock shops to start trying watches. On September 26, 1955, on the eve of the National Day, the first batch of 18 "Oriental Red" and "Peace" brand watches were born. They are the first generation of domestic fine horses.

In early 1956, the Shanghai Light Industry Bureau began to build a Shanghai watch factory. In 1958, the Shanghai Watch Factory was completed. The workers referred to the AS1194 movement in Switzerland, and developed the A581 movement -the "first movement of 1958". In March, the A581 mechanical watch began to produce in batches and registered as a "Shanghai brand" trademark.

A581 is not only the beginning of the Shanghai brand watch, but also rewrite the history of Chinese people that can only be repaired.

On July 1, 1958, the first batch of domestic Shanghai brand watches were tried and sold at the third game store. 100 seventeen diamonds long three -pin waterproof watches, each 60 yuan, sold one empty within 2 hours.

The next day's "Liberation Daily" reported that "more than a thousand customers made appointments to register, and many foreign residents made telegrams and wrote letters to keep one for them to ask them."

17 drill A581 is the starting point of the Shanghai brand.

That year, Shanghai Watch Factory produced more than 13,000 Shanghai -brand watches.

During the time when the watch was purchased by the watch, the Shanghai brand watches became a symbol of identity. Master Feng said with a smile that in the 1960s and 1970s, the Shanghai brand watch was definitely "luxury".

The price of a Shanghai watch is equivalent to the salary of 3 months of ordinary employees. Taking a Shanghai brand full steel seismic mechanical watch in 1978 as an example, the top prices were 120 yuan. In order to buy this watch, I do n’t know how many families have made money to save money.

The Shanghai brand watch was the focus of attention of major newspapers and periodicals.

When the Liberation Daily on August 28, 1960, when he introduced the hero who saved himself, he had such a description:

"He has never wore a watch in the past, and he cares about this domestic new watch. When you do n’t wear a watch; when you walk and drive, do n’t wear a watch ... When will we wear a watch? Only when the meeting is after get off work. In addition, he wrap it with a handkerchief, carefully hidden in a personal pocket, inside."

A young man who loves watches is not allowed to take off his watch when jumping to the river. This paragraph description of how Ping Ru Sheng cherishes watches. The weight of a watch at that year in people's hearts.

From the establishment of the factory in 1958 to 1995, the Shanghai Watch Factory produced a total of 120 million watches and paid a tax of 5.2 billion yuan. There was a data. Among the nationwide watches, one person was wearing a Shanghai brand with an average of four people.

Master Feng recalled: "There are 7,000 or eight thousand employees in the Shanghai watch factory in the heyday. They are like a tide at get off work.

Later, the tide of the market economy almost overturned the giant wheel of the Shanghai watch factory.

In the 1980s, the supply of watches was canceled with ticket supply, and the era of national package sales was gone. At the same time, imported mechanical watches and electronic watches poured into the market like a tide. All watch factories, including the factory, have inventory backlogs, and the more accumulates.

In 1987, the Shanghai Watch Factory also rushed to the electronic watch, but it was too late. At this time, the domestic watch market has been saturated, the situation has changed sharply, and the watch is sold at a dozen pieces. In the days of bankruptcy, all employees only get 300 yuan per month per person.

In 2000, the Shanghai Watch Factory was renamed Shanghai Watch Industry Co., Ltd. The technicians and brands of the old factory were all retained and started a second entrepreneurial.

This year, Chen Long joined the factory of the factory store.

The store department has experienced several relocation and renovation. Nowadays, the impact of online sales has gradually declined. The monthly retail volume is basically 20 or 30 tables. However, Chen Long knew that those who could find the old factory site of Yulin Road were all guests who really "understand" the Shanghai table. When encountering the guests, Chen Long always said proudly: "Nong Nong knows that he knows that he rely on a Shanghai brand watch to get the old lady of Allah" deceived "!"

It was also since 2000. The difficult climbing Shanghai Watch Industry Co., Ltd. has decided to bravely "go out to the sea" and manufacture movements for the mid -to -low -end mechanical watch brands of various countries. This operating strategy harvested a strange effect, and the company turned losses to make a profit.

The Shanghai brand watch began a new round of attack with this fulcrum.

Tusso, three questions, and perpetual calendars are the three top watchmaking processes recognized by the international watch industry. In 2001, the Shanghai brand Tuo Flying Wheel movement was successfully developed. Later, the rail -type dual -type Tusso flywheel, the facades, and the Tusso wheel chronograph were successively available.

The use of technology is an empowerment for the brand. Although the road ahead of the road is long, the Shanghai brand finally found the direction.

In 2005, the Shanghai brand watch launched 50 limited edition Tusso wheel watches, each 100,000 yuan, and was "second light" once it was listed.

The Tusso -fly wheel movement independently developed by the Shanghai Watch Factory.

Another reality is that in the international market, the Swiss brand's Tusso wheel watches are more than ten times the pricing of Shanghai brand. 70%of global output accounts for 10%of the profit proportion, and Chinese watches are still at the bottom of the industrial chain.

The movement allows the old brand to solve the problem of survival, but if you want to occupy a place in the world's watch industry, you still have to polish the golden signboard of "Shanghai" and enter the market.

Master Feng told us that when the factory was at the highest production, 600,000 watches were produced a month. As for today's figures, he just shrugged and smiled without answering.

Although thousands of workers have no longer overtime, the "Shanghai card" watchmakers have never discounted in the pursuit of excellence in the workshop.

A watch is assembled by hundreds of precision parts. From research and development, design drawings, to production tables; from organizational production, commissioning each one for mass production, and then setting each part of each part. Everything is done by yourself.

Master Feng said that not only did the Shanghai brand watch make the movement by itself, but most of the machines of the movement parts were also made by themselves. This is why the Shanghai brand movement can be able to rank the first echelon in the national watchmaking industry today. Deep technical precipitation has become a magic weapon for the brand in the new era.

The design and manufacturing movement with strict standards is the road of Shanghai brand watches that has more than one Jiazi.

Even though a large number of parts can be done by relying on high -precision CNC machine tools, there are always more exquisite craftsmanship and need to rely on the master's experience and feel.

Speaking of assembling the tourbillon, Master Feng's tone has become cautious. "Each screw of each screw should not be too tight or too loose. I hope that from nowadays, I can use talents among these young technicians and pass the craftsmanship. "

Despite the fall all the way, there are no shortage of people who write new stories in the old factory building of Yulin Road.

02 small shop

In the afternoon, after Chen Jianhu and his wife were busy in the store, they had to install and pack a group of Shanghai -brand watches.

The high -end watch watch with a price of tens of thousands of yuan, one order is twelve. Chen Jianhu told us proudly that the order of the order is a Chinese person in charge of a Swiss company. "He loves domestic goods and insists on buying a Shanghai brand. , This inventory in our store has been booked, and I also gave me the money I booked next year. "

Chen Jianhu and his wife packed watches for big customers in the store.

Chen Jianhu is the earliest batch of Shanghai -brand watches. For more than a decade, he and the Shanghai brand watch expanded the business map a little bit. In addition to the specialty store near Nanjing Road Pedestrian Street, he also has a number of Shanghai brand watches with different sizes in Huangpu. In the major hot business districts of the district.

From the ordinary models of hundreds of dollars to the Tour Flying Wheel Series of Two or 300,000, Chen Jianhu has the most complete Shanghai brand watch on the market. However, his real town shop's treasure is up to tens of thousands of different periods, different models, and most of the best used antique Shanghai tables.

In Chen Jianhu's shop, there are endless streams of guests who come to buy old watches; for those who are not very satisfied with the new models, choosing a classic old model will often become their destination.

Chen Jianhu, therefore gained a good reputation in the collector circle of the Shanghai brand watch: he is both a collector and a platform for collectors and collectors to meet and trades.

In the collection of the collection of Shanghai brand, Sun Yueyi and Chen Jianhu are the best.

Sun Yueyi is a Shanghai from Shanghai. After the 60s, he naturally has a considerable concept of Shanghai brand watches. What impressed him to this day was that his father bought a Shanghai -made watch for him when he was in high school.

Sun Yueyi (left) and Chen Jianhu

"I like to watch the watch. Of course, the Shanghai people have a complex for the watch produced by Shanghai. When I started collecting Shanghai -made watches more than ten years ago, I had a soft spot for the Shanghai card. With so many varieties, there are more stories behind it. "Sun Yueyi has several standards for collecting the Shanghai table: the product is new, it is best to have a complete box invoice instructions; the model must be rare, and the trial version that is not passed in the market is best; For a certain population, or a limited edition watch; if it is still a special number such as "001", it must be included in the top goods in the sac.

Sun Yueyi's Shanghai brand watch collection.

From the 1950s to the 1990s, more than 200 watches were produced in Shanghai. Among them, there were no watches that have not been sold on the market. Initially, the Shanghai Watch Factory learned from the oyster case of Rolex log and developed a 307 high -end automatic watch with a calendar, shock -proof, and waterproof function, which also became China's first self -developed military watch. These military watches are the main goals of Sun Yueyi in the market.

In the process of collecting the Shanghai brand watches, Sun Yueyi met some old employees of Shanghai watch factories. The biggest gift from this group was two thick collection of collections.

The yellowing newspaper page can be traced back to the report of the Shanghai brand watch in the 1950s in the 1950s. In this clipline, whether it is a special report about watch production; or watch advertisements on large and small on various layouts; even social news that is just a one with the theme and the watch that has nothing to do with the watch, is in detail. Including it, this is undoubtedly an artificial search engine.

Today, some elderly people have passed away. The history they described by that year was inherited by Sun Yueyi: "When the first batch of Shanghai -brand watches came out, hundreds of watchmakers in the factory could buy a Shanghai brand watch, the cost Deducting from the salary in a few months is a good benefit. But listening to an old employee said that Yi Dai was sold in less than a year. Although working in a watch factory, not everyone is looking at the sense of the watch. Interest, some people still feel that it is more realistic for money. "

After 2000, the Shanghai brand watch gradually began to form a market in the collection market.

At that time, a group of Hong Kong people deliberately went to Shanghai to find old watches in Shanghai. They have clear goals: looking at the words behind the watch for 58 years. Premier Zhou Enlai has long wore a Shanghai -brand watch A581 series, and even wearing the A581 series to attend national visit to bring Chinese manufacturing out of the gate.

A581 is Bai Yueguang in the hearts of collectors.

As long as the mechanical watch of this 17 -drill movement is added with the oil, it can still achieve a good time. The excellent design, production process and special historical significance of the A581 not only made the Hong Kong collectors buying it for a while, but also became Bai Yueguang in the hearts of mainland collectors who gradually risen.

Different from Sun Yueyi only collects the sharp goods in the old model, Chen Jianhu must be collected at the old Shanghai brand watch. For businessmen, these tables are feelings and can also be circulated. In the shop's showcase, some of the Shanghai brand watches displayed in various ages that he collected, some are still only orphan.

After years of operation, Chen Jianhu's store sales have climbed to about 5 million yuan per year before the epidemic.

"The Shanghai brand Tuofei starts 20,000 yuan, at least hundreds of thousands of foreign brands, the same technology is the same, so buying a Shanghai brand is affordable. Do you have 80 % of the local customers. People buy it mainly for their parents; those who are thirty or forty are mainly worn by themselves; there are some older people who buy it for nostalgia. "

In the past two years, the rise of Guo Chao has opened the sales of Shanghai brand watches to a certain extent.

"Don't say, there are actually a lot of young office workers who come to our store to buy watches. Buying a new old watch with a new look, retro shapes, and all kinds of clothes are very fashionable, coupled with brand history and culture Settlement, you are equivalent to buying a collection. For consumers, the price of two or three thousand yuan is actually very cost -effective. "

A epidemic, which made the offline physical store's originally rolling state suffered a lot of blows. The dealers of Shanghai brand watches began to open up sales channels online with their sensitive business smell.

"We have a Tmall flagship store, and we also opened the Douyin account to make short videos and make live broadcasts. The current sales are not bad."

Walking offline and online legs has become a must -have business skill for merchants today.

Regardless of the era, Chen Jianhu always finds his consumers quickly. He said that after doing this business, he still likes it. If it is not the blessing of this feeling, then it is better to collect the current store, rent out the facade, and earn drought and flood protection. Why should it be as hard as it is now.

"When the time is mature, I still want to work with Sun Yueyi to engage in a Shanghai brand watch. Putting all the fine collections and historical materials received in recent years, it is not as good as the music!"

The history of Takinjin in Shanghai is the greatest fun of watchmakers.

03 postmodel

On September 7, 2022, it has always been regarded by fashion people and watch collectors as Nanjing West Road, a famous watch street, and ushered in a new "player". Nanjing West Road is close to Maoming Road, next to the children's food store, a official flagship store on a Shanghai brand watch quietly opened the journey of the core business district stage on the core business district.

The maintenance area of ​​the store is adjacent to the VIP reception space. Guests who come to buy watches can see the scene of professional masters from Shanghai watch factories. At present, there are two masters in the store, both of which are professional watchmakers from the Shanghai brand watch factory and have rich experience. The watchmaster in the store told us that his master was the golden signboard of the Shanghai watch factory, the watchmaker Feng Yumin.

The hardest product in the store is this three -dimensional tourbillon watch priced at 388,000 yuan. The craftsmanship involved in this tourbillon is exquisite and complicated, and the technical precipitation of non -decades of movement cannot be touched. Therefore, the technical breakthrough significance of this watch was comparable to the first self -producing movement of the Shanghai brand watch factory.

The most expensive watch in the store is the surface inlaid version of the three -dimensional tourbillon, priced at 470,000 yuan.

For many consumers, whether it is 380,000 or 470,000, it is too expensive.

However, Breguet, a world -renowned watch brand Breguet, which is known as the inventor of the tourbillon, as an example, a similarly designed tourbillon watch is mostly ten times the price of the Shanghai brand. Therefore, in the professional watch player circle, there is actually no shortage of people who collect the Shanghai brand Tusso wheels.

According to the merchant, on the one hand, collectors will feel that this price can buy a decent tourbillon, which is too cost -effective; on the other hand, it is out of Shanghai's feelings -domestic goods can now march towards the top watchmaking technology. The iconic significance of this table is worth collecting.

I heard that on the first day of opening the store, several fashionable ladies picked a Shanghai brand watch as a gift to a foreign boss who was about to leave Shanghai.

It's good, it belongs to Shanghai's handicapped gift catalog, and it is quietly updated again.

Source of this article: Shen Zang Bleu

Author: Qin Dongying Dong Tianxian

WeChat Editor: Ta Ni

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