"Prefabricated dishes are pigs and dogs"?Experts make controversy in Yu Minhong's live broadcast room!The latest response is here

Source: E Company ID: lianhuacaijing

Is prefabricated dish? Recently, in the selection of the live broadcast room in the East, Wang Zhigang, the founder of Zhigang Think Tank (Wang Zhigang Studio), told Yu Minhong and Dong Yuhui, "I never eat it, prefabricated dishes are pigs and dogs." Netizens hotly discussion.

On September 17, the staff of Zhigang Think Tank responded to the outside world that Wang Zhigang's above -mentioned remarks belonged to a personal speech. As a gourmet, he felt his feelings and did not target an industry or an individual.

No special purchase of ingredients, eliminating cooking steps, convenient and fast prefabricated dishes in recent years have also attracted a lot of listed companies to enter the bureau. According to the "Five Years of the Chinese Culinary Association (2021-2025) Work Plan", the penetration rate of domestic prefabricated dishes is only 10%to 15%. It is expected to increase to 15%to 20%in 2030, and the market size will reach 1.2 trillion yuan. Essence

"Prefabricated dishes such as pigs and dog food" remarks

On the evening of September 14th, Wang Zhigang, the founder of Zhigang Think Tank, talked with Yu Minhong and Dong Yuhui in the East in the East. When he talked about the food in his hometown, he said, "You eat big roads, what prefabricated dishes. Do you know what prefabricated dishes are?" After the "half -cooked food made", Wang Zhigang said, "I never eat that kind of pig and dog food."

Wang Zhigang also said that life must know "the one alone, there is no number", and said that he eats in China and never eats a chain shop. Once chain is chain, it is meaningless.

As soon as this remark, the entry of "experts call prefabricated dishes like pigs and dogs" rushed to the hot search, which caused heated discussion among netizens. Some netizens said that "experts have rare words of conscience", "prefabricated dishes have a large amount of preservatives, and the raw materials are not fresh and poor", and some netizens said, "Experts stand without back pain, usually have no time to toss at home to cook", "No way, most of which are prefabricated dishes except hot pot and private shops now ..."

Public information shows that Wang Zhigang graduated from the Department of Economics of Lanzhou University and is a well -known strategic consulting expert. He has been engaged in economic theory research in the Academy of Social Sciences for 3 years.

On September 17, the relevant staff of Wang Zhigang Studio responded to the media that this was a fast -hearted speech on the live broadcast. Wang Zhigang was his own feelings as a gourmet, not for a certain industry or an individual, "because because He really does not eat such foods. "

Listed companies compete for prefabricated dishes

With the convenience of simple operations and storage, the consumption of prefabricated vegetables continues to heat up, and it has also attracted capital influx. Listed companies have increased the prefabricated vegetable business.

According to the data of Ai Media Consultation, from 2019 to 2021, the size of my country's prefabricated vegetable market increased from 244.5 billion yuan to 345.9 billion yuan, with an average annual compound growth rate of 18.94%. It is estimated that by 2026, the size of my country's prefabricated vegetable market will exceed trillion yuan to 1.07 trillion yuan.

At present, in this trillion track, the industry concentration is relatively low. According to data from the Foresight Industry Research Institute, the CR10 in the prefabricated vegetable industry in 2020 (the top ten companies account for 14.23%). Relevant listed companies are scrambling to increase the construction of capacity projects.

In March of this year, Anjing Food announced that it intends to invest in the construction of Anjing prefabricated dishes in Honghu Economic Development Zone, Hubei Province, and it is expected that the total investment is about 1 billion yuan. On August 19, the National Lianlian aquatic product announcement stated that it was registered with the consent of the CSRC's agency of 1 billion yuan to expand the capacity of 1 billion yuan. It is expected that various aquatic food production capacity can be increased by about 70,000 tons.

In the semi -annual report, the company's product structure has gradually transformed into catering ingredients based on fresh frozen frozen and cooked food products (prefabricated dishes). The company's planned ice frozen and cooked food product processing projects have a total investment of 276 million yuan, of which the investment in prefabricated vegetable industrial parks is 220 million yuan.

Not long ago, Dong Mingzhu once revealed that in combination with the company's own advantages, Gree Electric will set up a prefabricated vegetable equipment manufacturing company. Prefabricated vegetable equipment manufacturing companies will focus on research and development, production and transportation services, and provide technical support for the development of the prefabricated vegetable industry.

Guilian Securities analysis pointed out that the advantages of channel power, product power and supply chain are still the triple barriers of prefabricated vegetable companies. Channel, first B and then C path clearly. The B -end has a clear demand at this stage and has a strong driving force, which plays a core role in industry development; the C -end has a long -term potential, but consumer education and habit training still takes time. The product side, often the main topic strategy, and then conduct differentiated competition.

Introduce related industry standards in many places

Behind the prefabricated dishes, the use of inferior ingredients, unsatisfactory sanitation, and irregular packaging have also occurred from time to time. Food safety, industry standards, and regulatory issues in the prefabricated vegetable field have also received more and more attention.

In addition, some local governments also provide policy support for the emerging industry form of prefabricated dishes. Guangdong, Shandong, Jiangsu, Guangxi and other places have proposed the layout of the prefabricated vegetable industry. By formulating and introducing the development of prefabricated vegetable development planning, preparation of prefabricated vegetable industry parks, establishing development alliances, and launching prefabricated vegetable industry funds, etc., to promote the implementation of the local prefabricated vegetable industry and High -quality development.

In February this year, Shandong Province established the prefabricated vegetable industry alliance to become the first provincial prefabricated organization in the country. Caigong Public brand national production and sales platform.

In addition, on May 31st this year, the Nanning Market Supervision Bureau of Guangxi issued the first batch of local standards of Nanning City, "Prefabricated Vegetables", "Prefabrication Classification", "Prefabricated Cold Chain Distribution Operation Specifications".In July, the Guangdong Provincial Market Supervision Bureau took the lead in formulating 5 prefabricated local standards such as the "Prefabricated Cooking Terms and Classification Requirements", "Cantonese Cereal Prefabricated Packaging Logic", "Prefabricated Cold Chain Delivery Specifications" to effectively solve the industryThe lack of food safety supervision technology standards.

Editor -in -chief: Wang Lulu

School pair: Gaoyuan

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