The living non -heritage industry stimulates the vitality of rural cultural consumption vitality

Guangrao County strives to overcome the influence of the epidemic, strengthen the living non -heritage project, non -heritage industry, and stimulate the vitality of rural cultural consumption.

In the past two days, Li Hua, a calligraphy worker in Bantong County, Heze, Shandong, rushed to the Chinese Institute of Pen in Guangrao County. After selecting and testing the pen, they finally scheduled more than 100 different different one here. Brush. This year is the tenth year of Li Hua's custom brush here.

"Qi Bi's materials and workmanship are more sophisticated. I have used the Chinese writing for so many years, including our painting academy and calligraphy and painter association. Li Hua said.

The four treasures of the study room, the first place in the pen, the brush is not only a writing tool, but also represents a writing culture. China Qi Bi is one of the four major pens in China. For a while, Zeng Shengji, during the Ming and Qing Dynasties, in the villages such as Dashang Dan and Zhang Dan, Dawang Town, Guangrao County today, almost everyone will make Qi Bi. There are shops with Qi pen in Tianjin and other large cities, with countless craftsmen and apprentices.

With the development of the times, pens and ballpoint pens are popular, and the users of brushes have gradually decreased. Many pen artists have left their craftsmanship and engaged in other tasks.

How to inherit traditional skills? Guangrao County actively declared Qi Bi as a provincial intangible cultural heritage. After obtaining the support of funding policies and other aspects, the local government led Qi Bi to participate in various cultural consumption activities at home and abroad. Also actively guide Qibi Enterprise for online sales.

“组织专家、高校教师、非遗传承人定期开展讲习、交流、研讨等活动，帮助对产品进行再设计和改造提升，提高企业的市场竞争力，也促进像齐笔这样的非遗项目、非The legacy industry is bigger and stronger to help rural cultural consumption and upgrading. "Said You Jiajia, secretary of the party group and director of the county culture and tourism bureau.

In recent years, the business cards of Qi Bi County in Guangrao County have launched again. Many calligraphy workers and enthusiasts have taken the initiative to buy. Some schools, calligraphy studios, and foreign merchants have actively come to docking. A large number of Qi Bi inheritors represented by Guo Mingchang have also established a company. There are more orders. The veteran artists in the village have also been driven. Essence

"At present, we are organizing relevant Qi Pen enterprises to participate in the first batch of county -level non -heritage workshops. After the declaration is successful, the qualified Qi Bi Non -Heritage House inheritors will give taxes and fees in accordance with regulations Policy support such as guarantee loans and discounts. "You Jiajia said.

Since the beginning of this year, the sales volume of Qiti County in Guangrao County has reached 1.8 million yuan, with sales of 38 million yuan, accounting for 35%of the nationwide consumer market.

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