Shenzhen Oral History ｜ Chen Huibo: Innovation "Movie+" demonstration mode will turn more screens into screen

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Oral time: August 29, 2022

Oral location: New Media Building, Futian District, Shenzhen

Chen Huibo

The ancestral home of the Guangdong Xinhui, member of the 7th CPPCC of Shenzhen, representative of the 6th National People's Congress of Baoan District, Member of the 7th People's Congress of Baoan District, Chairman of the Baoan District Film and Television Association, and the Chinese Film and Television Technology Society of Film High -tech Deputy Director of the Technical Professional Committee, Editorial Committee of the Modern Film Technology Magazine, Executive Director of the Art Education Specialist Committee of the China Education Development Strategy Society, guest professor of Shanghai Film Academy, Shenzhen University School of Communication College Specialty Industry Tutor, China Film Distribution and Screening Association Technology Branch Directors, vice presidents of Guangdong Film Industry Association, vice president of Shenzhen Film Distribution and Screening Association, Honorary Vice President of the Shenzhen Chip Technology Promotion Association, and the winner of the Shenzhen Industrial Development and Innovation Award in 2018. He is currently the founder and chairman of Shenzhen Dingjunshan Technology Co., Ltd..

2022 is my 40th year in Shenzhen, and the 13th year of the establishment of Shenzhen Dingjunshan Technology Co., Ltd.. It is Shenzhen's support and tolerance for science and technology and innovation. And guidance has supported me and the company's development. Digital movies are "culture+science and technology". As the city of science and technology, Shenzhen provides great advantageous conditions regardless of the global cutting -edge technology research and development, supply chain conditions, support of scientific and technological talents, and policy subsidies for technological innovation. The development of our technology companies provides a tolerance and support soil. In the future, we will continue to develop forward.

one

On the first night of the coming, my second brother took me to Shennan Avenue and saw the 20 -story high -level electronic building. He told me that it was the tallest building in China.

When I was a kid, I came to see the 20 -story building for the first time

My ancestral home was the Xinhui of Guangdong and was born in Hanzhong, Shaanxi. Hanzhong is also the place of Dingjun Mountain, which is also the origin of the name of Dingjunshan Technology.

My father was a veteran against the United States and aid North Korea. As the army moved to many places, he later worked in Shaanxi Aircraft Manufacturing Company, which belongs to the Ministry of Airlines of the Original Airlines. So when I was a kid, I followed my parents to live in the third -tier arsenal in Shaanxi.

In 1979, his father was assigned to Guangzhou to build a China Aviation Technology. In 1980, he was assigned to Shenzhen AVIC Group. I also moved to Shenzhen at the age of 10. However, because I failed to meet Shenzhen's reading conditions at the time, I could only be forced to return to my hometown to continue school.

It was not until 1982 that I officially came to Shenzhen and entered the fifth grade of Liyuan Elementary School.

I remember that when I came to Shenzhen at the end of August, it was close to the opening of school on September 1. On the first night of the coming, my second brother took me to Shennan Avenue and saw the 20 -story high -level electronic building. He told me that it was the tallest building in China. The tall electronic building impressed me that night.

After graduating from elementary school, I studied in the middle school and electronic technology school in the previous step. Until 1990, he entered the society and faced the pressure of choosing karma.

two

We immediately established Dingjunshan Science and Technology to jointly undertake and participate in the national science and technology support plan subject "Film Copy Transmission and Playing Technology Research and Demonstration".

The first entrepreneurial business encountered frustration business "one night is clear"

My internship time was December 1990. After comprehensive consideration, I went to an internship of a technology company that focused on the direction of trade. I studied for two years of basic work and learned about the "technology+trade" model. The past two years have also laid the foundation for my later career planning and development.

In 1993, the company's business ideas and business projects were adjusted, and some departments were canceled. I was forced to launch. After laid off, I chose to start their own business and enter a new track in life.

In 1994, I established Shenzhen Huibo Industry and Trade Co., Ltd., the company mainly operated electronic stopwatches, timers, football, basketball timer, football timer, goalkeeper, etc., and set up a mold plant. I also invested nearly 20 companies in Shanghai, Dalian, Wuhan, Yunnan and other places, involving agricultural development, public transportation, imported equipment Chinese, product development, catering and other business segments. Those years of business are booming, a good scene.

Unfortunately, the good times did not last long. In 2003, atypical pneumonia appeared, letting me work hard for 10 years. Because most of the companies I invest, most of them are service industries, and they can't stop the pressure of artificial, hydropower, and rent. Nearly 20 companies have to shut down in more than a year. At that time, I sold all the real estate that could be sold, and in the end I only lived in the house and two cars I lived.

Opportunity coincidence secondary entrepreneurship

R & D products are best -selling global

In 2005, my daughter was 7 years old and was just going to elementary school. In order to ensure household income, I published an advertisement in the newspaper, and even took the vehicle to apply for driver positions. Later, the driver did not do it and went to work in my second brother. During this period, by chance, I fancy a project -high -definition player. Therefore, in August 2005, I jointly developed the first domestic high -definition high -definition player with my partners.

After developing this product, I tried my best to make a total of 75,000 yuan, 75,000 yuan with the other two shareholders, totaling 150,000 yuan. In August 2006 The company, the brand is Top (English TOP). The company is mainly engaged in high -definition audio and video business, and develops, industrialization and marketization of high -definition audio and video. Based on our first domestic civilian -class high -definition player, we have developed rapidly in this field, and business growth has developed by multiples. During the peak period, audio and video enthusiasts in the country and even the world will order us. The company's development will quickly open the situation.

With national technical authority units

Joint establishment laboratory

After several years of development, Shenzhen Dingding Video Technology Co., Ltd. can be said to be famous in the high -definition industry. In 2009, the industry was widely concerned about the technical breakthroughs of Internet audio and video compilation and high -definition signal processing. At that time, the China Institute of Film Science and Technology noticed on the Internet and knew that we had some understanding of this technology, so we contacted us, hoping that we could participate in the development of related topics.

Digital movies invented abroad were around 2000, and China entered the field of digital movies in 2005. Many of them need to rely on foreign technology to solve. Therefore, the Institute of Film Science and Technology of China takes the research on this aspect as a subject, hoping to jointly solve the technical difficulties and have high hopes for us.

This is our honor. Therefore, we immediately established Dingjunshan Technology to jointly undertake and participate in the National Science and Technology Support Program "Film Copy Transmission and Playing Technology Research and Demonstration" to cooperate with the development of these two major projects. In 2010, the two projects were completed on time.

After the project is completed, we continue to cooperate with other project development. In 2012, Dingjunshan Technology jointly established the "Digital Film Technology Research Laboratory" with the China Institute of Film Science and Technology. The laboratory focuses on the research and development of digital film -related technologies such as audio and video coding, digital movie copy satellite transmission, digital image processing, etc., and convert scientific and technological achievements to mature products, making the laboratory a bridge and bond of combination of production, university and research.

In 2022, the 10th anniversary of the laboratory was established. In the past 10 years, dozens of key projects including the laboratory have participated in the participation of the National Science and Technology Support Program, the China Aerospace Science and Technology Group Innovation R & D Project, and the National Key Development Plan Project of the Ministry of Science and Technology. The cutting -edge technology research and development, participating and promoting a number of Chinese digital film technology standards. Under the technical guidance of the laboratory, we innovatively created a pre -demonstration project such as family simultaneous theaters, mobile cinemas, and on -demand theaters, which opened up a new incremental market for the film box office and provided the public with a new model of viewing. At the same time, in 2022, the laboratory family cinema project was established. The project plans to carry out the construction and promotion standard formulation of home cinema pilot construction and promotion standards in Shenzhen. This will be an important new measure to enhance the quality of film culture consumption and experience.

Explore the new model of "Movie+Hotel"

The "Digital Film Technology Research Laboratory" has participated in and promoted the technical standards of China's "on -demand theater" industry. In order to further verify the market value and feasibility of "technology+industry", in 2021, we invested more than 30 million yuan to build a movie hotel. This is the first hotel in the country to obtain a movie screening business license (special).

The maximum difference between this model and ordinary hotels is to use officially tested and certified on -demand and screening equipment, on -demand theater line billing system, and genuine movie copyright with a screening permit to ensure the security of the film on -demand content. The platform is included in the box office of Chinese movies. On the other hand, all our film copyright content is re -made in accordance with the technical standards of on -demand theaters, ensuring the consumer's movie viewing experience.

In addition, our movie hotel has the qualification to make a filmmaker and play a quasi -synchronous movie. Because we all adopt the highest level of the domestic on -demand theaters, and at the same time, they have the qualifications of screening business to ensure the safety of the film's content. At present, in the case of the impact of the epidemic, our hotel's operation has obtained a good market return, and it has further verified the market feasibility and value of the "movie+hotel" model.

At present, the terminal size of this model of movie hotels is still small, but the scale of hotels across the country is huge. If you establish a vertical field distribution platform in this new track, it will help more high -quality domestic movies Create a box office incremental market and promote the prosperity and development of the Chinese film industry through the market consumption.

▲ In June 2021, Chen Huibo participated in the Pingjun Mountain Movie Hotel Project Conference.

Three

Dingjunshan Technology first tried it, and cooperated with functional units to build a national campus hospital line management service platform, and established a film education service platform for the Baoan District Education Bureau. These two platforms have benefited from young people.

Carry out youth film and television education research and application

In 2017, Dingjunshan Technology began to carry out relevant topic research and application in youth film and television education. The origin of this incident belongs to "inadvertently inserting willow."

In the same year, the Education Bureau of Baoan District organized a group of students to carry out film practice activities in our company. At that time, our company established a series of different themes and functions of different themes and functions. We are not an educational company, but the activity is quite effective. After a series of film culture visits, movie viewing, learning, experience and practice, students can understand the traditional culture and experience the form of artistic influence through the form of film. It is also based on the feeling of this event. We decided to further promote film education. Later, under the guidance of the Baoan District Education Bureau, we declared the topic of the national "Research Research on the Research Research on the Application Practice of the Comprehensive Education Curriculum Service of Primary and Middle School Film". In 2018, the Ministry of Education and the Central Propaganda Department formally released the "Guiding Opinions on Further Strengthening the Film and Television Education of Primary and Middle Schools", which requires each student to watch two excellent movies and improve the construction of school movie viewing conditions every semester. In 2018 and 2019, we continued to carry out the pilot construction of the "Film Education Practice Room" through cooperation with Baoan District School. In 2020, the Baoan District Education Bureau officially promoted the "Film Education Practice Room" project throughout the district. So far, under the support and guidance of the Baoan District Education Bureau, we have completed the pilot construction of the "Film Education Practice Room" of 31 primary and secondary schools.

On March 26 this year, the Ministry of Education officially issued the "Curriculum Standards for Compulsory Education (2022 Edition)", which clarified that the film and television education as one of the art courses was included in the task of compulsory education. Shenzhen is one of the ten primary and secondary school film and television education experimental zones in the country. Shenzhen Baoan took the lead in completing the construction of more than 30 "film education practice rooms". It has a good education position and pilot foundation. I believe that in the future, Shenzhen Youth Film and Television Education will be more promising.

Jianzhong to build a model for film and television education in primary and secondary schools in China

As a member of the CPPCC, I have also said that Shenzhen has built a demonstration zone of the national primary and secondary school film and television education. Dingjunshan Technology first tried it, and cooperated with functional units to build a national campus hospital line management service platform, and established a film education service platform for the Baoan District Education Bureau. These two platforms have benefited a lot for teenagers.

▲ Chen Huibo introduced the company's development process to guests in Dingjunshan Technology.

In terms of standardized management, we have adopted a technical system for film distribution and screening to establish a regional -level intensive film and television education service platform to achieve multi -dimensional controllable and recovering retrospective of film content, key authorization, equipment management, and screening data. , Realize the functional departments to grasp and manage film and television education in real time.

In terms of the content of film and television education, we provide genuine films with "Film Screening License". According to the Ministry of Education, the local education bureau and the Propaganda Department, the primary and secondary school recommendation movie viewing guidance list is provided and recommended to provide rich excellent films to ensure the guarantee The needs of adolescents to watch the movie help young people to establish the correct world view, values ​​and outlook on life.

In terms of film and television education practice, in addition to meeting students' needs for watching excellent movies, the platform also provides products and services such as film production kit, film appreciation courseware, and film weekly event planning. In addition, through film art practice, we will improve the ability of young people's film creation, and promote the comprehensive development of students' morality, intellectual, physical and labor.

In addition to film and television education, as a member of the CPPCC and a representative of the Baoan District People's Congress, my proposal is basically two direction sections around the technology research and development and industrial innovation of digital movies. Because I think technology and industry are the ends of the industry, the development of the industry must rely on the core technical foundation, especially to promote the competitiveness and discourse power of my country's film industry in the international field. The core competitive technology barriers of intellectual property rights are essential.

Unrestrained

At present, the settlement rate of Dingjun Shan Film Technology Industrial Park has reached about 98%, covering the entire film chain of the film, with 78%of cultural enterprises. There are 18 film production companies. They can produce about two cinema movies each year. Improve Shenzhen's digital film industry chain services.

Establish an industrial park to promote the "movie+" application model

With the continuous growth of Dingjunshan Technology Digital Film Industry, in December 2020, the test and certification of the Film Quality Inspection of the Central Propaganda Department officially settled in our park. Centers used.

The Southern Center has completed the construction of the first phase of the project, and the equipment has invested more than 30 million yuan. It can carry out the research and conventional testing business of digital movies, optics and some software and equipment. It is of great strategic significance for the testing and certification, technology empowerment and industrial agglomeration of the digital film industry south of the Yangtze River, especially the Shenzhen digital film industry.

At present, the settlement rate of Dingjun Shan Film Technology Industrial Park is about 98%, covering the entire film chain of the film, with a proportion of cultural enterprises for 78%. There are 18 film production companies. They can produce about two cinema movies each year, which continues to promote and enhance Shenzhen Digital film industry chain service.

During this period, Dingjunshan Technology also participated in major events such as BIRTV Beijing Broadcasting Film and Television Equipment Exhibition and Chengdu International Film and Television Festival, as a leading company in Shenzhen Film Technology, and participated in the Shenzhen Cultural Expo and the Bao Expo for five consecutive sessions. In these exhibition activities, we are mainly showing two aspects: one is the latest technical achievements based on our "Digital Film Technology Research Laboratory", such as digital watermark technology, new display, satellite large satellite large satellite Capacity file transmission and other technologies; the other is to focus on the transformation of "scientific research results". The "movie+" innovation model demonstration we have made in various application scenarios, such as movie hotels, community cinemas, film and television education, family cinema, etc. Through the form of the exhibition, the latest scientific research results achieved by the public in the field of digital films, promote new technologies, and enhance cultural self -confidence. Multi -mode development provides experience reference and solution output.

I hope Shenzhen will build a national movie

Cultural brand

2022 is my 40th year in Shenzhen. The 13th year of the company's establishment is Shenzhen's support and tolerance for science and technology and innovation. to date.

Digital movies are "culture+science and technology". As the city of science and technology, Shenzhen provides great advantageous conditions regardless of the global cutting -edge technology research and development, supply chain conditions, support of scientific and technological talents, and policy subsidies for technological innovation. The development of our technology companies provides a tolerance and support soil.

In addition, many of my teams do things that break the traditional, reform and innovation. Shenzhen's advanced demonstration spirit in scientific and technological innovation and industrial application and the pioneering spirit of dare to try and dare to try, provides us with the industrial development of cultural innovation. Policy support and industrial tolerance. This also gives us full confidence, as always.

Shenzhen is currently in the major historical opportunities such as seizing the "double district" driver, the "double district" superimposed, the implementation of Shenzhen's comprehensive reform pilot, and the construction of Qianhai construction. It is also an important corporate development opportunity for our cultural and technology companies.

We will adhere to the original intention of "turning more screens into screens", continue to carry out the "movie+" industrial strategy, and upgrade the screens such as mobile phones, television, projection, LEDs, wearable devices to watch movies through technological upgrades. screen. Efforts to establish the issuance channels and screening systems with China's independent intellectual property rights in various industries, and establish an innovative demonstration model for the national film distribution of film separation in Shenzhen and the leading domestic technology platform. The market consumption scenario has expanded new domestic box office increases and promoted the prosperity of Shenzhen's film consumer market. At the same time, based on our technical precipitation in the field of digital films, we will create a Shenzhen -film -level digital media content virtual camera, watermark traceability, and the distribution and trading platform of digital assets.

We also look forward to the advantages of Shenzhen's pre -construction demonstration zone and a strong science and technology city, increase policy support for digital film technology innovation, encourage and promote the application and promotion of the "film+" innovation model, to create a national film technology technology Strong cultural brand.

Product: Shenzhen CPPCC Shenzhen Evening News Agency

General planning: Lin Jie

Planning: Qiao Hengli

Supervision: Yin Changlong King Lei Ye Xiaobin

Consultant: Huang Ling

Coordinating: Lin Hang Zhao Qing Chen Li

Executive: Wang Shuo's success, Zheng Shuqi, Deng Jingmin Zhu Changhuan

Writing and writing: Shenzhen Evening News reporter Li Chao

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