2022 Yellow River Award-I am the Creative Digital Public Welfare Creative Competition to start recruitment

The role of public welfare communication is to promote public attention, understanding, supporting and participating in public welfare. With the development of Internet technology, public welfare communication is closely linked to the process of digitalization. In this way, the digital advertising and marketing technology ecosystem has become a force that cannot be ignored.

Recently, under the guidance of the China Advertising Association, Tencent's "Innovation Program" and the China Advertising Industry Award-Public Welfare Advertising Yellow River Award (hereinafter referred to as the "Yellow River Award") Competition Organizing Committee jointly established the "2022 Yellow River Award-I am a creator The Digital Public Welfare Creative Competition (hereinafter referred to as the "Yellow River Award-I am a creative competition"), aiming to integrate the products, technology and resources of the Internet platform, stimulate creativity, design, content creation, public welfare organizations, colleges and universities, brands, brands For social forces, through the socialized co -creation mechanism of "public welfare+technology+creativity", incubate high -quality public welfare content, enhance public welfare issues, promote social attention, promote the effectiveness of public welfare, and create sustainable social value.

In response to the national call in 2021, Tencent's "Innovation Program" rely on Tencent's digital marketing capabilities and resources, and set up a special award of the theme of the "Common Wealth" theme with the Organizing Committee of the Yellow River Award Contest. Fun helps farming H5 digital works.

This year, the "Yellow River Award-I am the Innovation Contest" will take Tencent Charity, Tencent Advertising, Tencent's user research and experience design department ("Tencent CDC") as the organizer, relying on Tencent's global digital marketing technology capabilities, with the help of the help腾讯“创益计划”五年以来的生态资源和实践经验，面向全社会征集公益广告类（含短视频组和整合营销组）及公益设计类的数字化公益创意，通过微信视频号、腾讯视频、 Video content platforms such as Kuaishou, Bilibili, and Xiaohongshu enhance the wide spread of public welfare content, and provide tens of millions of advertising money incentives for the winning works to jointly incubate to create a public welfare project that can bring effective results.

The public welfare cause is a career that requires the forces of all parties. The Yellow River Award Contest hopes that through the cooperation with Tencent's "Innovation Program", the public welfare organization, public welfare platform, donors, and help people are closely linked. At the same time, through the establishment of the "Yellow River Award-I am a creative competition", we realize the complementary resources of the society, maintain the vitality of public welfare, and create greater influence and social value.

Attachment: How to participate in the "Yellow River Award-I am a creative competition"?

Click on the right to register: https://createForgood.qq.com/landing

You can also scan the QR code to register below:

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