The "post -90s" guy returns home to start a business as a "new farmer"

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After graduating from college "Hangzhou Drifting" for four years, after accumulating a certain video shooting experience, he decided to return to his hometown to start a business and establish a agricultural company. Use the "Live+Short Video" model to try to sell local agricultural products in hometown. While broadening the local agricultural product sales channels, he led the folks to become rich and increasing.

He returned to his hometown to start a "bring in goods" anchor

"This is the Qiuyue pear that we just picked from the tree. The juice is rich and the flesh is delicate. You can taste it, and you will never regret buying it home!" Everyone likes to eat, you can try it ... "These are the most simple languages ​​that Song Chao speaks through his vibrato account" Little Song Agricultural Products Strict Selection "when selling the goods.

"Planting land is not my strength, so I chose to sell agricultural products." Song Chao, who graduated from the chain management major in college, started Taobao e -commerce when he was in school. After graduating, he is engaged in commercial office rental in Hangzhou. He insists on learning short video shooting in his spare time, and has a certain understanding of the content construction of e -commerce sales. After accumulating a certain "live broadcast+short video" experience, Song Chao returned to Jia Wang and began to try to sell local agricultural products in the model of live broadcast.

Take the lead in excavating local agricultural products

In order to help the agricultural industry in the hometown accelerate the recovery and expand sales, Song Chao focused on the selection scope to the agricultural products of his hometown. He often visits to farmers to acquire farmers' agricultural products at higher market prices, and hire farmers to participate in the process of distribution, sorting, and delivery.

In May 2021, Song Chao registered Xuzhou Geek Farmers Agricultural Technology Co., Ltd., who positioned the business philosophy as "the taste of restoring the ingredients of the hometown", and sold the local and surrounding areas through "live broadcast+short video" to sell Jiawang's local and surrounding areas. Season vegetables. Since the opening of the live broadcast of agricultural products, Song Chao has sold Qiuyue Pear, Red Hat Garlic, Su Cui Pear, Fans, Pepper, Pepper, Strawberry, Miscellaneous Grain Pancakes, etc. As long as it is an agricultural product in the hometown, Song Chao will be live in Douyin live broadcast Sales. As of now, Song Chao's total sales of live broadcasts have reached more than 5 million, which helped more than 100 farmers an average of 60,000 yuan per year.

Song Chao told reporters that in addition to inspecting selection every day, he has to broadcast averaging more than 4 hours a day, and after the broadcast, he will keep arranging delivery and shipping. He is often busy until late at night to fall asleep. Someone once asked him: Young people go to big cities, and the opportunity is good. Instead, you return to the countryside? Song Chao said that as a new young man in entrepreneurship, I do this to let more people know Xuzhou, understand the agricultural products of Jia Wang in my hometown, and open one more sales for farmers' sales, which is very meaningful!

Build a storage -type agricultural product live broadcast base

In mid -April this year, he moved the live broadcast studio to the field and built a storage -type agricultural live broadcast base. "From a marketing perspective, let consumers truly see the source of ingredients and can activate sales. We want to allow Xuzhou people living in other places to taste special products in their hometown and let more families know the high -quality agricultural products of Xuzhou." Song Chao Use new thinking, new concepts, and new methods to insert traditional agriculture into digital wings and push agricultural products to a wider market.

This year, Song Chao was elected as the 13th National People's Congress of Jiawang District. He had a re -identity on his body, and was more responsible for Song Chao. Song Chao said that he will drive more farmers to participate in the ecosystem of the rural e -commerce and promote local agricultural products into a unified brand.

Yangtze Evening News/Zi Niu News Reporter Zhao Tian

Correspondent Zhu Min

Edit: Qin Xiaoyi

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