Tea Yan Yue color apology

Today (September 17) afternoon

Well -known tea brand "Tea Yan Yue Se"

On the top of the Weibo hot search list again

On the same day, Cha Yanyue issued a statement on adjusting the British translation logo of the store stated that it decided to withdraw the SEXYTEA logo, which recently opened the new store, and no longer use the English name in the later new store. After determining the new name, the English logos in the existing stores of Tea Yan will also be iterated.

Tea Yanyue said that in the past two days, the English translation "Sexytea" on the store has aroused a lot of attention and discussion. Due to the multi -layered meaning of English vocabulary, it may cause another understanding of some netizens, causing the Internet to the Internet The extensive attention and controversy are very sorry for the misunderstanding.

Talking about the optimization of the English name, Tea Yanyue said that when the team was re -inventory in the middle of this year, the team had conducted a round of discussion, but after the re -inventory, it was relatively slow to advance the promotion of the English name. It is a alarm for the team.

New opening store "Sexytea" logos attracted discussion

According to Shangguan News, recently, Nanjing's third tea Yan Yue color officially opened in Shuiyou City. However, some citizens in Nanjing said that they saw the English signboard of "Sexytea" on the outer wall of Chaye Yueyue Water Tour City. They thought that such an English expression with classical women's image would cause bad association.

After media reports, the topic of "Tea Yanyue color Nanjing New Store Scenario Exit" was quickly rushed to the hot search, causing netizens to discuss. Some people say that "the beauty of the ancient style plus the 'sexytea', there is suspicion of playing the ball." There are also opinions that "Tea Yanyue color a few years ago was still the name, and there was no problem for many years. And sexy is not a derogatory term. In this way, the name of the "pleasing color 'can not be used, right?"

"A cold knowledge, the English translation of Tea Yanyue is 'sexytea'" "" The English name of Tea Yanyue is actually called 'sexytea', it is difficult to say "... Previously, the English name of Tea Yanyue has triggered netizens discuss. Many netizens think that such English expressions are not appropriate, and they feel uncomfortable.

Some netizens think that Tea Yanyue is originally a representative of Chinese milk tea in everyone's hearts. The brand has a strong classical charm, but the English expression of "Sexytea" seems to be unsuitable and unsuitable.

Some netizens said they did not understand. Although "Sexy" also has many different meanings, it can express "attractive" and so It is also easy to cause words to misunderstand.

Many netizens said that the English name is very charm and there is no need to change it. Some netizens questioned that the dispute was a malicious slander of the same peers.

Regarding the controversy caused by the signboard, the Nanjing Qinhuai District Market Supervision Bureau, which is located in the Chayoyue Water Tour City Store, said that the word of the signboard is neutral and not biased.

A staff member of the Nanjing Market Supervision Department stated that in Article 10 of the Trademark Law, the signs of which situations must not be used as trademarks. Among them, Article 8 states that those who are harmful to socialist morality or have other adverse effects shall not be used as trademarks. In addition, according to Article 9 of the Advertising Law, the content of obscene, pornography, superstition, horror, and violence must be contained in the advertisement. If the advertisement has obscene and pornographic content, the market supervision and management department will order the advertisement to stop the advertisement, and fined the advertiser's more than one million yuan or more than one million yuan. If the circumstances are serious, the business license can be revoked.

What do you think of it?

Source: China News Network, Shangguan News, Surging News

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