Tea Yan Yuejie removes "Sexytea" English translation logo: "Cindaa" needs to work hard!

Future Network, Beijing, September 17th (Wang Junwei Lu Haojing Song warm) Recently, the third tea Yan Yue color in Nanjing, Jiangsu opened in Shuiyou City, and the English name "Sexy Tea" outside the wall caused controversy in netizens. On September 17, the official Weibo of Chayue Yue Sea responded to the dispute, saying that the English word "Sexy" had multiple meanings, causing some netizens to misunderstand. Sorry for the misunderstanding caused, and decided to withdraw the English logo. It seems that the company confessed to an apology, but people did not admit that they were playing the ball. Instead, they seemed a little tall and widow, but it seemed a little bit ignorant.

Photo source: official statement of Cha Yanyue color

In this statement, the author is not very sincere. The English meaning of the word "Sexy" mainly refers to sexy in the English application environment, especially the sexy sexy, which causes sexuality, the seizure of sexual desire, and sexual excitement. The so -called "charming" meaning is more popular. This is why the majority of netizens have accused Tea Yan Yuecai playing "wipe the ball".

Chinese brands have nothing to do with English names, not to mention whether local products can go abroad to become international brands. Even if it is the main domestic market, it does not hinder the first English name to install an international fan. What if the international market is in the future? Dreams are still there. At present, the major tea brands basically have English names, such as cocoa, English name COCO, which are directly transliterated. Hi Ya English name Hey Tea, quoting the most common words in English, Nayuki Nayuki, Nayuki, in Japanese, in Japanese The original intention was Nai Xue. Why did these brands not cause controversy, but Tea Yanyue was accused of "wipe the ball" by consumers? In this regard, I hope that the management decision -making level of tea Yan Yuecai will be deeply pondered.

As a net red shop, Tea Yanyue has attracted a large number of fans. It often creates the hotspot of the Internet to lead public opinion. From this meaning, it is not just about selling tea. The content of feelings and culture. The problem is that if you are uncomfortable, all your feelings are just to sell it, and you will eventually become a "gimmick" for harvesting traffic. This "gimmick" is charming, but unhealthy. Translate "Sexy Tea" into Chinese, called "porn tea" and "aphrodisiac tea". The effect of tea Yanyue's translation is like the graceful fairy in the Chinese semantic environment. As soon as it changes, it becomes a "standing girl" in the English context. Qing Ben Beauty, why does it "sell spring"?

The company has not forgotten to exaggerate himself in the official statement: "Nine years of tea face, have been iterating and improving the expression of content." Seeing this statement is not very smooth, the author believes that they can't do "Cindaa" in translation. After all, their Chinese grammar has not learned well. After all, people sell tea, not selling texts. Then again, since it is selling tea, you can sell tea well, do not engage in gimmicks.

According to media reports, Tea Yanyue has not applied for "Sexytea" related trademarks. The current trademark registration record of "Sexytea" that can be found in April 2018 is in a state of dismissal. The National Intellectual Property Office's decision on the rejection of the trademark said that "Sexy" was translated as "sexy, erotic", which means unhealthy and not high. Article 10 (8) of Article 10 (8) of Article 10 (8) of the Trademark Law may not be used as a trademark.

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