Young people pile up to travel to Hegang and reflect a new appeal

Text ｜ Xiao Kang

In the summer of this year, the Hegang Hotel's experience notes shared by a online blogger have received thousands of likes and collections. The pictures and descriptions of the "300 yuan and one -night high -end hotel" in the notes have made some people constantly say that "the giant wants to go to Hegang!" The same -fewer people, saving money, good service.

Hegang Hotel Experience Notes shared by a online blogger

Hegang, a Northeast city that had been out of low house prices due to 50,000/set, why suddenly turned into a "Maldives" in the hearts of young people? If you think about it, this reverse choice seems outrageous, but it has its rationality. There are few people in Hegang and good scenery. In winter, there are heating and cool summer. The humanity in small places makes people feel childhood, and the price is more fair.

More and more young people tend to travel to unpopular attractions in rare holidays, and they don't even have to go out. They just lie in a five -star hotel and enjoy the cost -effective service of small cities. Such a short -term stay may cure the mental internal consumption of young people in big cities, which is a "charging".

Hegang Longjiang Three Gorges. Source: official website of the People's Government of Hegang City

For unpopular cities, they can also usher in new business opportunities in this wave of reverse vacation. On September 15, the data released by the "National Day Forecast of 2022" released by a travel website shows that in terms of accommodation products, in addition to the popular rural homestays, resorts, and resort hotels that have been popular this year, some high -star hotels in three, fourth -tier cities, The industry is quite hot. The price of five -star hotels during the National Day of small cities such as Hegang, Yixing, Jiashan, Mianyang and other small cities will only need to be three or four hundred yuan, which attracts many tourists to book hotels to travel.

With the extensive spread and penetration of the urban culture, young people who have dreams of big cities in the past are yearning for unpopular small cities under the long -term fast -growing fast -paced. This is like an inevitable.

Perhaps, the price of a thousand nights of the popular city holidays, or the attractions of crowded people, and the dazzling service, have made some young people go for a step. There are no crowded small cities, but they have relatively cost -effective services, but they have become a holiday habitat for young people.

Hegang Hotel Experience Notes shared by a online blogger

The significance of travel is to break away from daily trivial, briefly leave, and find another way to open life. This kind of reverse tourism choice is to make people see another yearning of young people in their hearts in long -term urbanization -advocating peace and freedom, dilapidated and new development.

Professor Liang Yongan, Professor of Fudan, pointed out that the confusion of contemporary young people is related to the advancement of the process of urbanization. What they want to do is not the industrial construction like the former generation, but the more important cultural and spiritual construction, the mission of contemporary young people It is to build a new way of thinking, behavior, and values.

Duduhe Wetland Nature Reserve. Source: official website of the People's Government of Hegang City

Therefore, the new way of thinking reflected by the reverse tourism boom cannot be underestimated. The independence spirit of "tens of millions of people, I go" in young people is constructing their new consumption models and lifestyles. This new consumption model is labeled with "Delivery and New". To understand this, you can understand the logic behind many niche products that suddenly burst into fire.

Young people yearn for Hegang, and they are a little eager to "born" and "return to hidden". In the final analysis, they occasionally want to escape from the big cities, and they are pursuing a kind of ritual that breaks the conventional thinking, creating a sense of rituals to find freedom, and the ideal modern deformation of "no silk bamboo, no case". Understanding this desire is to understand the new demands of young people.

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Text: Xiao Kang

Picture: official website of the People's Government of Hegang City, etc.

Recitation: Wang Qian

Responsible editor: Zhang Yongqun

Edit: Zhang Xueyu Xing Yanyan

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