"Pig and dog food"!The founder of the famous think tank approved the dishes in Yu Minhong's live broadcast room. Employees responded: fast heart, not targeting who does not target
Author:Daily Economic News Time:2022.09.17
Recently, Wang Zhigang, the founder of Zhigang Think Tank (Wang Zhigang Studio), talked to Yu Minhong and Dong Yuhui in the Eastern Selection Room in the East that prefabricated dishes were pigs and dogs, which caused heated discussion among netizens.
According to Jimu News, on September 17, the staff of Zhigang Think Tank responded to the reporter that the above -mentioned remarks belonged to a personal speech and did not target an industry or an individual.
Wang Zhigang and Yu Minhong and Dong Yuhui are in the same frame. Source: Live Screenshot
It is worth noting that according to the previous report of the Finance News Agency, Guolian Fisheries (300094, the stock price of 5.11 yuan, a market value of 4.662 billion) has cooperated with New Oriental Online in mid -to -late May. The cooperative products include crayfish, grilled fish, tower cakes, etc., which are mainly prefabricated products.
Is prefabricated dish?
Company response: The founder is straightforward
It is understood that on September 14, Wang Zhigang, the founder of Zhigang Think Tank, said in the live broadcast of prefabricated dishes: "That's a pig and dog food, don't eat prefabricated dishes. You must understand this alone. I eat in China and never eat a chain store. Once the chain is chain, it doesn't make sense. "
Wang Zhigang's term triggered a fierce discussion among netizens. Netizens who bought prefabricated dishes often felt that they were "committed" and believed that experts should not be so degraded to prefabricated dishes. The prefabricated dishes were convenient and fast, saving time and effort, and their own related food safety standards. Experts are so unbearable.
Some netizens believe that although prefabricated dishes are convenient, because of the addition of preservatives, long -term consumption is not good for the body. Now many restaurants use a large number of prefabricated dishes. Experts say the truth.
According to public information, Wang Zhigang graduated from the Department of Economics of Lanzhou University. He is a well -known strategic consulting expert and is the founder of Zhigang think tank (Wang Zhigang Studio).
On the morning of September 17, the staff of Zhigang Think Tank told Jimu Journalists that this was a fast -hearted speech on the live broadcast. He felt his feelings as a gourmet, not for a certain industry or an individual. "" Because he really does not eat such foods. "
What is the prefabricated dish?
Prefabricated dishes, as the name suggests, refer to the finished products or semi -finished products made of farmers, livestock, poultry, and aquatic products with various auxiliary materials. The degree of processing is divided into food, namely hot foods, cooked foods, or food.
Picture source: Ai Media Consultation
According to the Beijing News, prefabricated dishes are not a new concept. As early as the 1990s, with McDonald's, KFC and other fast food restaurants entered China, net dishes and processing plants appeared in China. Around 2000, semi -finished vegetable production enterprises appeared around 2000. In 2002, it was good to be established. In 2008, Zhixiang was established. In 2014, the takeaway industry developed rapidly, and the prefabricated vegetable industry entered the volume period on the B end. Since 2020, prefabricated dishes have developed greatly in the ordinary consumer market.
According to Yinguan Finance, the Deloitte Consumer Industry Inspecture "2022 Pre -production Industry Outlook" said that in 2021, the size of the prefabricated vegetable market in China was approximately RMB 550 billion.
"In 2022, 47.5%of Chinese prefabricated food consumers believe that the prefabricated dishes have a low taste reduction, and the food experience is not as good as expected." Ai Media Consultation's "Research Report on Quality Upgrade of the Prefabricated Cuisine Industry in 2022" pointed out that more than 50%of consumption consumption Those encountered product quality problems.
The research report of Xingye Securities shows that in order to increase the survival rate, the scale of catering needs to continue to open source. On the one hand, the increase in the increase of the food order for takeaway orders can also improve the store efficiency; on the other hand, prefabricated/central kitchen can effectively reduce the cost of B -end restaurants and improve meal efficiency. According to data from the China Chain Management Association, more than 74%of the domestic chain catering companies have built a central kitchen and distributed prefabricated dishes to the store to make. Bei, Xiaonan Guo and other well -known enterprises accounted for more than 80%of the prefabricated dishes.
Although the prefabricated vegetable industry is in the ascendant, the characteristics of the low threshold determine that this is also a competitive industry. For example, the founder and CEO Luo Min, the founder and CEO of the Group and CEO of the Group and CEO of the "Fun Store Prefabricated" brand strategic conference on July 17; 9 On the 6th, Qudian stated in the second quarterly report that after evaluating the current market conditions, the company decided to streamline the prefabricated food business of the store, and will carry out a series of measures such as layoffs, termination of cooperation with suppliers, and clear inventory.
Edit | Wang Yuelong Li Zedong Du Hengfeng
School pair | Duan Lian
Cover picture source: Live screenshot
Daily Economic News integrated from Jimou News, Beijing News, Silver Persimmon Finance, Public Information
Daily Economic News
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