Born to the heart!The 33rd Shanghai Tourism Festival arrives

The 2022 Shanghai Tourism Festival kicked off today. This year specially launched the theme of the "Most Shanghai, Suzhou River". Focus on the opening of the Suzhou River Water route to open trial operation, adopt an online aggregation and offline groups to carefully launch a group of people with a lot of cultural tourism in the form of people who like to see and have a variety of carriers. Projects and Huimin activities.

The Shanghai Tourism Festival, which has never been interrupted in 33 years, has always accompanied citizens and tourists to enter beauty and joy

Tourism is the entrance to traffic cities and the engine of a service -oriented economy, which has a huge driving effect on the urban economy. Fang Shizhong, director of the Municipal Cultural Tourism Bureau, said: "Tourism is a good industry that was born to the heart. Although this year, the tourism industry has been impacted and influenced by the epidemic. Large industries, large people's livelihood, and big exhibitions, for cities, tourism is the entrance of traffic cities and engine economies. For citizens and tourists, the essence of tourism is to see different scenery, experience different lives, and live differently. When encountering different friends and finding different self, what it brings is the physical and mental pleasure and spiritual richness beyond material. Traveling to the city and the people have extraordinary significance and unique value. "As 33 years The Shanghai Tourism Festival has never been interrupted, and the Golden Autumn Festival has arrived as scheduled. This is not only the good wish of the general public tourists, but also the eager expectations of all practitioners of the cultural travel industry. It is also the adherence and pursuit of the cultural tourism department. Over the past 33 years, adhering to the people's festivals, the Shanghai Tourism Festival is becoming a leading and well -known tourist festival internationally in China. A few days ago, the Shanghai Tourism Festival was awarded the "Shanghai Brand" and became the first festival in the country to pass service certification. The creation of the Shanghai brand this time is not only a review of the results of the Shanghai Tourism Festival and the quality of service, but also a outstanding practice of deep integration of high -quality development under the requirements of a new development pattern.

The Shanghai Tourism Festival, which is innovatively innovative in changing and unchanged, and constantly forge the core competitiveness of Shanghai tourism

Under the premise of normalization of the epidemic, the recovery and development of the tourism industry is by no means simply returning to the past, but to focus on the new needs of people's tourism consumption upgrades in the new era and the new requirements of normalized epidemic prevention and control. Innovation and transformation and the development of security toughness. Judging from research and analysis, three major changes have been presented at the end of tourism demand: first, tourist destinations have transformed from global tourism to local and surrounding tourism; second, the travel method has changed from team tour to family tourism and customized travel; third is travel The preferences have shifted from traditional tourism to leisure tour and in -depth tourism. This change allows us to redefine the connotation and way of tourism.

The biggest feature of Shanghai tourism is urban type, comprehensive, and internationalization. Each road, every sycamore, each cafe, each concert hall, museum, and art museum is the advantage of Shanghai tourism. Buildings can be read, the neighborhood can be strolled, and the waterfront can be resting, so that the city has more new "small and beautiful" acting space, new humanities, and leisure places. The annual theme of the Shanghai Tourism Festival this year is "the most Shanghai, Suzhou River", which is to start from the most advantageous and resourceful places in Shanghai, and continuously adapt to the new changes in the tourism industry, forge the core competitiveness of Shanghai tourism, through Shanghai The Tourism Festival allows foreigners to see China, Chinese people see Shanghai, and Shanghai people see nostalgia.

Entering the new journey Shanghai Tourism Festival, continue to build a large platform for "Yueyou Shanghai"

The Shanghai Tourism Festival in 2022 is scheduled to be held from September 17th to October 6. This year, this year's tourism festival will be practiced in -depth people's urban concepts, adhere to the theme of cultural plastic travel, travel to the text, and "Yueyou Shanghai" as the theme. Demonstration, at the same time, this is also a major publicity of the image of Shanghai. This year, according to the key work arrangements of the Municipal Party Committee and Municipal Government, the annual theme of the Tourism Festival is "the most Shanghai, Suzhou River", which focuses on the trial operation of the Suzhou River Water route. The new appearance, new scenes, and the vast number of small and beautiful performing arts, new humanities and cultural landscapes, new landscapes, and leisure are available for the general public.

This tourist festival will focus on the three functions of "benefiting the people's lives, promoting consumption, and exhibiting the image". Life and fully empower urban development in all directions. This is the value and significance of tourism. To sum up, this year's tourism festival mainly highlights the following three characteristics:

The first is the Shanghai and Suzhou River. For the first time, focusing on the urban heritage and cultural memories carried by the Suzhou River, taking the opportunity to open the Suzhou River tourist water route, take the large media live broadcast form, beads into chain, waterfront linkage, and the main guest sharing to create a visualized strategy for the Suzhou River tourism and accompany the citizens to accompany the citizens Visitors visit, discover, and read the city stories flowing on the Suzhou River together, and light up the city's "water living room".

The second is digitalization and integration. For the first time, the "Leyou Cloud Shopping 917" promotion was held. "Consumption season". At the same time, the tourism festival is emphasized to accelerate the innovation of tourism formats, factor agglomeration and brand shape, and form a number of new boutiques of "cultural tourism+" and "+cultural tourism".

The third is to travel to Shanghai and fireworks.For the first time, the "Top Ten Welfare Tour" exciting activities, including the first red tourism, Shanghai suburbs ecological tour, new city leisure tour, cultural blog art tour, popular science industrial tour, neighborhood building tour, Pujiang hydrophilic tour, non -heritage town tour, digital experience, digital experienceTour, fashion night tour, etc.At the same time, the Haipai urban archeology that everyone participates and everyone is shared, allowing the general public to find a distinctive scenery in the city and share the reasons that love Shanghai.

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Author: He Yi

Edit: Liu Liyuan

Editor in charge: He Yi

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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