Tea Yanyue's English signboard "Sexytea" quotes controversy, and the brand responds

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Tea Yanyue is officially opened in Nanjing Water Tour City

"Sexytea" English signboard caused controversy

Some netizens believe that the name of the English shop with the image of a classical woman will cause bad associations and suspects of scratching the ball, which is not appropriate. Some netizens said that there is nothing wrong with this English shop name and should not be so conservative.

Tea Yanyue Customer Service once said that the name of the store is charming.

Nanjing market supervision department said that in the process of actual law enforcement, it is difficult to determine whether the advertising or trademark used by merchants is illegal. If the maps of advertising or trademarks are slightly vulgar, it is easy to bring uncivilized perception to consumers. Merchants should make rectification.

The staff of the Qinhuai District Market Supervision Bureau said in an interview with the media that the word (Sexy) is neutral and has no bias.

September 17th

Tea Yan Yue Se official release

"Statement on Adjusting the British Translation Labeling of Tea Moyue Stores"

The statement is called-

Out of the attitude of tea -faced works, the intention is to hope that customers can feel surprises from each cup of tea, and hope to hand in every cup of works in the hands of consumers. The charming annotation of the words is more appropriate, so it is named.

In the understanding of the public, this English vocabulary is also more popular and well -known, so the brand has been using the English translation since its establishment. I hope that every customer can get a tea -face work that can be surprised and attracted.

However, recently, due to the multi -layered meaning of Sexy English vocabulary, it may also cause another understanding of some netizens, which has aroused widespread attention and controversy on the Internet. We are very sorry for the misunderstanding of this, and I am also grateful to the netizens who help Chayan to clarify the misunderstanding.

So in the end, we decided to withdraw the SEXY-TEA logo of the newly opened store recently, and no longer use the English name in the later new store. After determining the new name, we will also gradually iterate the English signs of Tea Yan's existing stores.

Ao Yiyi reporters learned that Chayue Yuese Related Company Hunan Chayue Cultural Industry Development Group Co., Ltd. was established in September 2017. Intellectual property information shows that Tea Yanyue has not applied for "Sexytea" related trademarks, but it has a website that has filled the domain name Sexytea2013.

In addition, Tianyancha shows that the natural person Jin applied for three "Sexytea" trademarks in April 2018. The international classification includes advertising sales, convenient food and catering accommodation. The current status is "the trademark is invalid". The National Intellectual Property Office's decision on the rejection of the trademark stated that "sexy" was translated as "sexy, erotic", which means unhealthy and not high. Trademark law stipulates.

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