The cost of a bottle of water is 2 yuan, sold 20 yuan, and has been out of stock!

Editor: As the pressure of young people's performance increases, staying up late is becoming more and more common, and the development prospects for staying up late products related to products are considerable. A recent drink called a whole root is hot enough to be out of stock. The audience is a person who stays up late. It is worth learning to analyze it.

Good villagers, I am the village chief.

Since the emergence of the mobile Internet, the situation of young people staying up late has intensified.

Staying up late is a particularly large commercial market, and the village chief is also very optimistic.

However, in recent years, the products related to staying up late are not very good. Whether it is instrument, beauty, drinking, health care products, it looks very ordinary.

Recently, in the convenience stores in Sichuan -Chongqing, a stay -up drink has been sold for out of stock. The key prices are not low at all, 20 yuan a bottle.

This drink is called a whole root. The product is like its name, which is a whole ginseng and a bottle of water. It focuses on the sequelae of staying up late and regulate the metabolism of the body.

You can take a look at this picture, maybe some friends have tried.

Regardless of whether you think it is receiving IQ taxes, whether this product can go on in the long run, but this product conceive and sales are worthy of our thinking.

So today the village chief will talk to you with a whole ginseng water. Where does this product do?

1. Clear product positioning

There are many types of beverages on the market, purely thirsty mineral water, drinks of various fruit juice, eating herbal tea on hot pot, and functional drinks of some sports.

However, there are very few products that are completely the sequelae of staying up late. Even products such as pulse, Dongpeng, and Red Bull have not been labeled in the user's heart.

Therefore, a whole product appeared in the market, and it was completely distinguished from other products.

2. Low user education cost

There are many beverage products to launch, and users dare not try, because there is no cognition and referenceability in the minds of the user, but the correlation between this product is extremely hint.

1. Strong psychological effect

From small to large, whether in TV series, daily health, gift giving, or seeing a doctor, ginseng products have been shaped into a very effective product.

Therefore, in the minds of many people, they think that eating ginseng must be nutritious and improving the effect of physical immunity.

2. Obvious value benchmarking

I dare to bet, and more than 90%of the people around you have not eaten ginseng.

First, everyone thinks that ginseng is important in a very important scenario, and they all take up for their elders.

The second is that you do n’t usually go to consumer ginseng. I think ginseng is a very expensive product. One of them has to sell dozens of hundreds.

Many people usually have no consciousness, and they rarely have the opportunity to come into contact with ordinary ginseng, and products such as American ginseng have set the price of ginseng to a certain height.

So at this time, if someone tells you, you can buy a whole ginseng, a bottle of ginseng water, or when you may stay up late, many people have the idea of ​​buying water to improve their lives.

You see, even if such products are not promoted, as long as you open in some office parks and place the most obvious drink location, users will stop and stay by themselves.

I thought to myself that I stayed up late last night and entertaining so late. I had to buy bottle human ginseng water to reward myself.

Third, strong visual effects

So how do you want users to see such a product, and there is an urge to buy it?

This is not only related to the positioning and pricing of a whole root. Its product packaging marketing is also in place, which can be called rough and easy to use.

1. Emphasis on text

When you see this product, it is telling you, what is it? Where is its advantage?

The three words of the whole roots are emphasizing the authenticity and value of money to users!

I am ginseng, and it is still a whole, especially nutritious subtext, so as to weaken the sensitivity of users to the price itself.

2. Visual emphasis

We look at the bottle body of many beverage products. There will be some packaging paper, and some will also put various patterns, but a whole ginseng water is very smart.

In addition to the basic information label of the product, the whole bottle you see is golden liquid and a whole ginseng.

Think about why the liquid is not green, colorless, orange, etc., but use yellowing gold.

Because we usually look at the color of various health wines, this also makes users feel very nutritious in the subconscious.

3. Product emphasis

Why not cut ginseng into slices? Research into powder? It is completely a whole.

There is a very interesting psychology. When you put a whole human ginseng in front of the user, and the fragments made of ginseng are also a whole human ginse The whole ginseng is more.

This intuitive product emphasizes that users' consumer decisions have accelerated.

4. Function emphasis

In addition to emphasizing the efficacy of the product as the sequelae of staying up late, there are two small selling points in the product, which is also in line with the consumption of young people at the moment.

Zero sugar and zero fat, these two points are written in the product label and component configuration table, which once again greatly reduces the options for user consumption decisions.

And the above, we can summarize it into text nails and visual hammer, deeply implanted in the consumption cognition of users.

Fourth, are you cutting leeks? For young people, is it cutting leeks?

Ginseng water with 20 yuan per bottle. In fact, the ginseng used is less than five years of artificial ginseng. Many reports say that such ginseng does not have much nutrition.

On the Internet, the value of artificial participation once again broke the inherent high -priced cognition of everyone, as low as one or two dollars.

If it is bought by a whole root manufacturer, the cost will be lower.

In this way, the ginseng water with a bottle of 20 yuan is completely profitable!

But is this product really cut leeks? Is it really a fake market?

Instead, the village chief is more optimistic about such products, especially if you find a certain population, it is easy to become a type of crowd label.

For example, many business people and high -end people will drink a hundred -year -old mountain, Yiyun, Puna, etc. If for the middle and high -end people focusing on a health water, plus a certain nutritional health care and other ingredients.

Selling 10 yuan and 15 yuan in this way is not only a symbol of identity, but also a little bit of effect, but also a very good market.

So the core is to look at the positioning, packaging, efficacy and target group of your products.

Here we share a drink that stays up late is a whitening drink. It is mainly for beautiful women. The main thing is to drink before going to bed. The price is outrageous, but it sells particularly hot.

Fifth, the benefits must be visible to users

Of course, our sharing today is not to encourage everyone to make drinks. The competition in this field is not a bit fierce.

It is based on a whole product, I want to tell you the sales idea of ​​a product.

That is, when we sell products, our benefits must be visible to users, so as to stimulate users with sufficient interest.

Here, I briefly give you three common sales scenarios. Let's understand what is visible sales.

1. Welfare discount can be visible

When you brush the Douyin short video or live broadcast, you should have encountered the package product for selling.

For example, 99 yuan 10 cans of tea, the anchor in the live broadcast room, a can of one can of one can almost dominate the screen.

But this visual impact effect will make users feel too affordable.

Let ’s take a look at the live broadcast rooms such as Xiao Yang, Simba, Guangdong couples, and other lives, as well as the recent group purchase of restaurants in the same city, which is this way of sales.

2. Violent tests can be seen

Ask you again, what video should you take for your mobile phone case and steel film?

The most intuitive way is to hold your mobile phone case, throw it directly from the stairs, and then pick it up and open the phone to continue using it.

If you don't need to say such a video script, the user feels good.

Before, there was a merchant selling that kind of high -strength drop -proof glass. The video just randomly picked up the quilt and was still on the ground but it was not broken.

As a consumer, there is no need to ask questions, because the video has dispelled user doubts.

3. Directly hit the pain point to see

When you buy small white shoes, are you most worried that the shoes are not dirty and not easy to clean?

When buying a garbage bag, is it most worried that the garbage bag is easy to break?

These are the most obvious pain points for users, so when we sell products, we must directly display the user's pain points.

When the user can intuitively feel the difference between the two products with the naked eye, whether it is online or offline, he will sufficiently place the order.

Therefore, everyone will review the next product from the aspects of form, packaging, marketing and other aspects, letting users see it, they want, and they can feel it.

It is very effective for its target crowd, which is exactly where we make products and videos to learn.

#Columnist#

Shili Village, WeChat public account: Shilipxl, everyone is a product manager columnist. Occasionally share life, pay attention to e -commerce, technology, new things.

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