"House Hotel" is not a helpless choice

The rise of the "House Hotel" is essentially a manifestation of the upgrading of tourism consumption. With the improvement of people's living standards and the increasingly mature tourism industry system, people's travel consumption demand is changing from sightseeing to leisure and holiday tourism. In addition to hardware facilities, the service capacity and differentiation experience of resort hotels are the core elements that attract consumers.

The small holiday just passed, some people were happy to draw cards, and some people chose "homes" -not "house" at home, but "house" in the hotel, turning the parents' mouth to play in the hotel "sleeping in the hotel" into reality.

This Mid -Autumn Festival, many consumers choose to spend the holiday with their family and friends in the hotel, with amusement facilities, gardens or scenic spots. Data from the Flying Pig Travel Network shows that while the Mid -Autumn Festival local hotel orders have increased on the basis of last month, the order volume of the high -star resort hotel has returned to about 80 % of the Mid -Autumn Festival holiday last year. Data from Qunar Travel Network shows that the proportion of high -star resort hotel reservations increased by more than 20 % compared to last year. Not only Mid -Autumn Festival, "House Hotel" is becoming a new trend of holiday consumption.

In the past two years, the epidemic has brought a lot of blows to the hotel industry, and the resort hotel has shown a trend of rising against the trend and has become a category that recovers earlier. Some people say that choosing a hotel for vacation is the helpless movement of the epidemic, but it is not the case.

Where does the "House Hotel" move consumers? There are many ways to travel. Some people like to check in tightly, check in everywhere, and some people want to slow down and enjoy life. For this part of consumers, resort hotels can provide accommodation, catering, entertainment and leisure in one stop. A variety of services, the hotel is the destination, and the picture is to save effort and effort.

What are the consumers who choose "House Hotel"? Big data can tell us the answer. The busy urban white -collar workers like "house" in the comfort of the hotel, "Lying the hotel to order takeaway" and gather with friends, it is best to add some fitness, health, massage services to completely relax the body and mind; Do you care whether the baby can eat fun? Children's parks, outdoor expansion, food production, and interactive games are best for arrangement; for the younger generation that keeps close to the trend, e -sports hotels, two -dimensional hotels, theme hotels are particularly attractive ... Grasp the new needs of different consumer groups, we can see that in recent years, in addition to the continuous intelligent upgrade of hardware, resort hotels are also incorporated into people's vacation life.

The rise of the "House Hotel" is essentially a manifestation of the upgrading of tourism consumption. With the improvement of the living standards of the people and the increasingly mature tourism industry system, the current consumer demand is changing from sightseeing tour to leisure and holiday tourism. In the past, tourist tourism accounted for the mainstream. Among the various elements that constituted the tourism process in food, housing, traveling, traveling, purchasing, and entertainment, "travel" was the core element. Other elements were combined around "tour". "Washing, breath, sleep" function. Entering the new stage of development, the changes in the tourism market have prompted the supply and configuration of various elements of tourism, and the increase in the demand for leisure and holiday tourism has gradually developed to the independent development. New formats such as resort hotels and homestays have entered rapid development. Expect.

It is foreseeable that after the epidemic, the trend of the "house hotel" will not retreat, and consumers will face more travel options. Resort hotels are the lanes of master Linli. Most of the large domestic and foreign brands have layouts. How to become consumers in thousands of choices is good, and it is important to build a stronger consumption dependence. In addition to hardware facilities, the service capacity and differentiation experience of resort hotels are the core elements that attract consumers. Hotel immersive vacation rely on high -quality and intimate services and impress consumers' sensory and emotional experiences. The internal skills and accumulated reputation will all become a weight to win in the future. (Zhang Xue)

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