[New Era of Endering New Journal of Jianjian] Why did the Lintong Peach have been fired in the mountains?

In the early autumn, the Shimenfang had not yet faded, and the red leaves of the mountains have begun to brew. At the foot of the mountain, Gao Yongjun was busy with the employees in the packaging workshop of Xiao Qiao's family farm.

Right now, a peach called "golden autumn red honey" is just mature. Gao Gaojun rushed to the market on the eve of the Mid -Autumn Festival. In the peaches forest, the fruit farmers were busy. Outside of the workshop, trailers and trucks flowed endlessly.

"At this time at this time, the order is in short supply, picking, packaging, delivery, and busy." Gao Yaojun, 54, grew up in a small village in Lintong County, Weifang City. He is now the general manager of Xiao Qiao's family farm. Before turning to digital agricultural projects, he was successful in other fields.

When the light people walked out of the countryside to study and work in the past year, Gao Yongjun began to pour up most of his energy into exploring a new model of family farm development.

This is an entrepreneurial, but it is more like an adventure to realize the feelings of hometown: starting from the transfer of land, a entrepreneur who goes out of the countryside returns to the countryside. In order to realize his own agricultural dream, and to help the folks get rich dreams. The choice of Gao Gaojun's return home has also changed the development direction of local agriculture ...

This year is the ninth year of Gao Gaojun's return to his hometown. A successful entrepreneur invested in the construction of a new countryside. What will he experience?

Original intention

Speaking of opening a family farm, Gao Yongjun recalled: "It is accidental and inevitable."

Gao Yaojun was a native of Lintong. In his teens, he had an entrepreneur. Later, he resigned from the school's logistics position to the sea and operated a printing company. "Due to the good quality of printing, the reputation, and the timely delivery, the customer group continues to expand, and it has gradually accumulated funds." Gao Yaojun said.

Through years of operation, the enterprises of Gao Gaojun have a small scale, but he has deep local feelings for his hometown.

Gao Gaojun's hometown is Linyu, a revolutionary old district with an area of ​​87%of the mountainous areas. The ancestors here are living with planting fruit trees and rich in fruit, hawthorn, and apple. The sales channels are priced by fruit vendors, and good products cannot buy good prices, which has frustrated fruit farmers.

He learned about the development of his hometown industry and decided to use advanced market concepts and capital technologies to go to your hometown to start a business.

"You struggled for half a lifetime, and he finally got out of the countryside, and now you have to return to the countryside again. I resolutely oppose it!" When Gao Yaojun announced to his family to return to his hometown to start a business, his mother told him that the family also opposed it.

Gao Yaojun said: "I am a farmer and knows the suffering of agriculture. I hope that more people can return to my hometown with technology and funds. I am a leader."

In 2014, Gao Haojun registered a family farm. More than 150 acres of land, named "Xiao Qiao Farm Farm".

"At that time, my daughter did not like to eat at the age of four, feeds meals, does not drink milk, I just like to eat a kind of peach meat and peach juice of peaches. I heard that peach cream has the effect of strengthening the spleen and stomach, so I want to plant it Tao gave my daughter. "Gao Yongjun said the reason for planting peach trees. At the same time, after many inspections, he decided that the weight of the local cultivation of the local area can reach 600 grams, high sugar, good taste, strong aroma, beautiful color, and golden red honey in late peaches.

In this way, a beautiful rural scroll with "Jingmei Industry, prosperous people and rich people" began to take root in Gao Haojun's heart ...

challenge

However, the road to growth is not smooth sailing, especially on the road to exploring rural revitalization.

At the beginning of Jianyuan, in order to ensure the safety and ecology of fruit, Xiao Qiao's family farm began to produce in accordance with green food standards. "The farm uses organic fertilizer, bacterial fertilizer instead of fertilizer, fruit bags, no herbicides, the farm uses grass, etc." Gao Yaojun said.

However, high -standard agricultural production management is much more complicated than traditional agriculture, making it difficult for many fruit farmers to accept. Just like the raw grass, it has been widely accepted, but at that time, the peasant jokes "the orchard becomes a grassland, what kind of fruit is!".

Not only that, the standard of green production has also increased the cost, but Gao Yaojun has always persisted.

At that time, in order to save costs to save labor, Gao Yongjun went to the ground at 5 o'clock in the morning to dry himself, cut pruning, cut grass, vegetables and vegetables, bags, fertilizing ... Start up.

However, the irresistible natural disasters have added very uncertainty to the farm. Gao Yaojun is also facing pressure and challenges that are more suffering than the body ...

The cold spring cold in April 2019 allowed the peach tree to be in the flowering period of only 60%; the extremely cold weather below 20 degrees below 2020 in the winter of 2020, the peach trees that have already entered the peach tree of the fruit period for six years have been frozen to death. One -fifths; rainfall for five consecutive days at the end of September 2021, making the peaches entering the harvest period cannot be picked into the warehouse in time and lost heavy losses ...

Facing the frequent natural disasters, the hope of fullness became disappointment, and Gao Haojun's whole person fell into a trough of life.

The workers on the farm also advised: "You are already in his 50s, who are so tired, what?" "The risk of doing agriculture is too great, it is not easy to do, and the land is returned to others."

But Gao Yaojun understands that all those who have achieved success in the agricultural field are those who understand the industry, technology, and calm down. Only by determining their convictions and perseverance can they persist. In this way, he gradually found and mastered the solution to solving difficulties, and enhanced confidence for the farm to further develop.

By -direction

In June 2018, with the efforts of many parties, with the strong support of the local agricultural department, Jingdong Farm settled in Lintong, becoming the country's first fruit and vegetable digital Jingdong Farm. The wisdom and ecological agriculture construction of Xiao Qiao's family farm caused a strong response in the planting industry of Lintong County. A large number of inspections inspecting observation learners in the county followed. Gao Yongjun taught the management experience of planting without reservation, and promoted the increase in peach planting area to more than 1,100 acres.

At the same time as the scale is expanding, channel construction has also become an important issue for the thinking of the high army.

In recent years, live broadcast and e -commerce platforms have become very important sales channels for agricultural special products. However, the live broadcast and e -commerce platforms inevitably have problems such as unqualified product quality and deliberately pursuing traffic.

How to control the quality of agricultural special products as e -commerce? This is an important criterion for Gao Lingjun and Jingdong's "two -way go".

Gao Gaojun told reporters that after the settlement of Jingdong Farm, the IoT Smart Digital Agricultural System was established to monitor the entire process of water sources, soil, meteorology, diseases and insect pests, and participated in the entire process of production management. Digital and precise modern management technology helps farms to avoid natural hazards such as spring cold and hail disasters. It solves the problem of affecting the appearance of fruits and ash, which reduces production costs and improves fruit quality.

In 2018, Gao Yongjun established Shandongjingqi Agricultural Development Co., Ltd. to open the "Lintong Nong Special Pavilion" in Jingdong Mall, and registered the two trademarks of "Golden" and "Kenjian".

In August 2019, Lintong Peach entered the "Jingdong Farm flagship store" for sale. JD.com has established a special marketing team to provide planning and resource support for Lintong Peach Sales. The sales are very hot. It has achieved high -quality peaches 10 yuan a brand effect based on the brand effect, becoming Jingdong's Internet celebrity product.

"This year is the fifth year of cooperation between Xiao Qiao's family farm and Jingdong. Nowadays, the sales of farms have all turned online. In terms of packaging, warehousing, transportation, JD Logistics also guarantees the quality of agricultural products during transportation. With the help of the local government and JD.com, it has led to more than 2.8 million pounds of peaches of 13 surrounding cooperatives and surrounding farmers, with sales of more than 1,400 million yuan, increasing the sales income of cooperatives and farmers by more than 31%. Going to Benfu Road! "Gao Yaojun was confident in the development of the future, the days were getting better and better, and the days of fruit farmers were more hopeful.

It was when the sunset was in the mountains that the afterglow of the sunset sprinkled the peach forest of Xiao Qiao's family farm. The huge fruits bent the branches, exuding the seductive fruity aroma, and the joy of Xiaoshan Village was filled with the joy of harvest.

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