"The Sheep is a Sheep" fire!What is the password behind it?

The following article comes from Mirror Entertainment, author Mirror Entertainment

"The first level: the sheep had a sheep, the second level: the mother."

Recently, a small game called "Sheep with a Sheep" suddenly burst into fire, and the entire network was high, and it was a "explosive" topic on Weibo. As of press time, the cumulative reading volume of "sheep has a sheep" has exceeded 2.7 billion. The game server even collapsed 3 times within 2 days.

Behind the high degree of discussion, many netizens have been trapped in the second level. On Weibo, Sina Games initiated related votes, and more than 400,000 netizens have not passed the second level, accounting for nearly 92%. In the introduction of the WeChat game "A Sheep" WeChat game, it also directly wrote that "the customs clearance rate is less than 0.1%." The minimalist gameplay encounters a very difficult level, making "A Sheep a Sheep" jump into the hottest phenomenal game at the moment.

What is the magic of "A Sheep"? Why is it so good?

1. Use competitive games to make casual games

The gameplay of "A Sheep" is not complicated. The simple summary is multi -layer disappearance. As long as the player needs to find the three -graphic blocks in a multi -layer stacked block, put it in the card slot below to eliminate it. All elimination is considered to be cleared. However, there are only seven positions in the card slot below.

The second level of "A Sheep"

From this gameplay, you can see the shadow of a variety of casual games such as Lianlian, Multi -layer Lianlian, Love Elimination, etc. After the fire was burst into fire, the topic of "a sheep's plagiarism" also quickly appeared on Weibo hot search, and was questioned that his plagiarism was plagiarized in the similar game "3tiles". The two were really similar in the screen and gameplay. However, if you do n’t talk about plagiarism for the time being, “Sheep’ s Sheep ”can explode in a short time. It is not its gameplay that makes people go. It is the competitive game thinking behind it.

Many netizens also said that they did not care whether "Sheep's Sheep" was plagiarized, and she was more concerned about "the second level."

Unlike many casual mini games, there are only two levels of "Sheep", and the game cannot be continued on the same day after the second level. In addition, the first level of the game is extremely difficult, and the difficulty of the second level has soared suddenly. In the words of netizens, "the first level can be played blindly, and the second level is blind." "The first level is kindergarten, and the second level is the postgraduate entrance examination."

The first level interface of "Sheep"

Especially after the game's hot search, many players are looking for the second level. On Weibo, a guide video playback quickly exceeded 2 million times. However, there are also players feedback. By the end of the second level, the last remaining blocks were not eliminated at all. It also made "Sheep a Sheep" accused of "lucky game". Whether it can be cleared like a "blind box".

But overall, the huge gap between the two levels can easily stimulate the psychology of the player's challenge. The operation team behind the game also knows this. On WeChat sharing the link, "Dare to play this game before going to bed?" "Instead of intelligence, don't challenge this game!" participate.

Once the player starts, the constant frustration makes people want to challenge further. Many netizens said that "I can't sleep too much." This kind of way is actually exactly the same as many competitive games. Under the frustration of "group destroyers" on the entire network, "Sheep with a sheep" is also called "a game that is more popular than" Glory of the King ".

In this process, the link that attracts players in the deep is that "Sheep with a sheep" sets a regional ranking. Players can join the sheep in the place through the second level. Opportunities appear on the game homepage.

At the same time, "A Sheep" will update the second level of the second level every day and clear the results the day before. Because of this, even if the previous day passed the customs, the next day was the new level. The number of customs clearance every day was not large. Everyone's customs clearance may affect the regional ranking, which aroused the psychology of players "fighting for hometown". This has also become the driving force for many players, making people continue.

2. Do social communication in a lot of Pinduoduo

In fact, under the thinking of competitive games, "A Sheep" is hard to say that it is a personal game. Whether it is the game creator in the regional ranking to make each player contact, or use the resurrection and props to obtain the props to obtain it The competition system stimulates players to share that "Sheep's Sheep" has already opened up social communication, and the social communication behind the game is still "multi -style", which is also an important reason for accelerating its explosive fire.

The time of "Sheep's Sheep" is just the Mid -Autumn Festival, and people have a lot of spare time to disappear. In the process of playing games, on the one hand, due to the large number of layers stacked in the second level and difficulty, the use of props in the game is very high, and the way to obtain items is The more the two levels are behind, and the psychology of turning the tide with the help of props, almost all players can't escape the use of props. To some extent, this is the same as inviting friends to "fight a lot of knife".

On the other hand, "A Sheep with a Sheep" chose to use WeChat mini -programs as the game scene. Its positioning is a social game. After the game fail It will also cause sharing desires such as "this is too difficult, too angry! Do you want to share it with friends and gas?"

In the feedback of netizens, "after sending to her girlfriend, she has played for 5 hours and hasn't passed." Similar comments have appeared frequently. In addition, based on social sharing, friends will form a competitive psychology virtually. Once one of them passes, it will also stimulate others to continue: "Those who can't live more than me, it's my friend passing" and so on. What's more interesting is that after the popularity of "Sheep's Sheep", it coincides with Thursday. Some crazy Thursday writers prepared the script early, plus the labels of derivative emoticons and golden sentences. , Qi Qian's circles.

On the other hand, the official WeChat game platform and "Sheep's Sheep" officially began to help the game's popularity through the form of video number promotion, and finally completed the communication mode of opening dual channels, social merger of acquaintances, and groups of acquaintances, and detonating the game's popularity.

"A Sheep" is not the first WeChat mini -program game with a fire circle.

At the end of 2017, "Jump" became a national game that was almost comparable to "eating chickens" overnight; "Synthetic Watermelon", which was launched in late January 2021, was also very popular. 1 billion+read.

The inherent logic of these explosive applets is highly consistent: it is online before and after the holiday+simple operation method+unlimited flow/elimination gameplay+community communication. Therefore, overall, the mini -game is actually not a flash in the flash, but is endless, and for a long time in the future, this situation will continue. However, the mini -game itself needs to be continuously improved to give users a better experience, and at the same time ensure that itself and the industry can survive longer.

Every time a new communication phenomenon and hot topics appear, all the big coffees in the news communication academia use some classic theories to analyze it. The popularity of "A Sheep" is no exception, and it also contains many knowledge of communication. Some netizens also believe that "A Sheep" contains the following new theory or knowledge points.

This article is organized by "News and Writing" WeChat public account to organize self -mirror entertainment, nuclear competition, and the most popular

Edit 丨 Zhu Tingting

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