Another Chinese first store landed in Hubei to grab the "post -winter Olympics" era of ice and snow economy

Hubei Daily News (Reporter Xiao Liqiong and intern Hongshen) Hubei people's enthusiasm for consumption of ice and snow attracted internationally renowned brands to come to the Nuggets. On September 14th, the American single -board ski brand Burton's first store in Huazhong officially landed in Wuhan, adding a chess piece to Wuhan, which is building an international consumer center city.

Burton was founded in 1997, and since 2006, it has become a sports equipment supplier of the Chinese national single -sheet ski U -type venue team. As a sponsors of Su Yiming, BURTON, the American single -board ski brand BURTON, earned enough attention during the Beijing Winter Olympics. Data show that during the Winter Olympics, BURTON became the highest ski equipment brand with the highest comprehensive Douyin index, and its online flagship store traffic and sales were soaring. According to Burton, the market share of about 30%of its market share in the single -board category, the brand expects that the Chinese market will increase by 300%in the future.

In Hubei, the ice and snow economy is in the ascendant. At present, the level of ice and snow competition has increased significantly, and the ice and snow industry has begun to take shape. It is reported that there are 16 ski farms and 10 ice rinks in our province, and 4 ice rinks are under construction. Since 2018, the group of skiing enthusiasts in Wuhan has increased from 500 to 20,000, and the consumption level has also risen, and the per capita consumption is about 4,000 yuan. In the "post -winter Olympics" era, the mid -to -high -end consumption of the ice and snow economy provides a huge brand to the brand. Imagination space.

BURTON's first store is located in Wuhan Vientiane City, and its star products will be released simultaneously in Wuhan. The person in charge of the company said that Wuhan Vientiane City Concept Store is a new retail space created by BURTON. It is an important part of the deep layout of the offline market in China. I hope that more Hubei consumers will feel the spirit of skiing for freedom and adventure. , Join a big family for skiing.

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