Can the "top flowing" moon cakes be transformed soon every year when a short -term high light is "overnight"?

Visual China Photo Conferry

Yangcheng Evening News all -media reporter Hang Ying

One week after the end of the Mid -Autumn Festival, except for the arrival of the National Day holiday, what are you looking forward to? One of the answers may be that the moon cakes that can't be eaten at home can "disappear" as soon as possible.

As the "top flow" of the Mid -Autumn Festival, the moon cake festival becomes "paste coffee". The reporter learned that the moon cakes that are not sold every year will be returned to the supplier by the merchant, and moon cake manufacturers often deal with "leftover" by sending benefits and feed.

Moon cakes, rice dumplings, and dumplings are typical festivals representing food. When both have successfully transformed into daily consumer foods, why can moon cakes only "overnight" in a short time every year? After the Mid -Autumn Festival, the moon cake is unlikely to achieve "re -employment" and maintain the evergreen gesture?

Where did the moon cake go after the Mid -Autumn Festival?

In the first half of the Mid -Autumn Festival, the reporter visited a number of merchants in Guangzhou. At that time, there were a variety of moon cake gift boxes on the shelves, and there were no lack of bulk moon cakes. After the festival, the reporter gave a return visit and wanted to see where the moon cakes were going.

Likou on the Tangshi Road in Guangzhou has been occupied by snacks and biscuits gift boxes that have been filled with various moon cakes. The shop clerk said that the last batch of moon cakes were sold on the day of the Mid -Autumn Festival to buy two -free first -class preferential activities, and a small part was returned to the manufacturer. The clerk also revealed that most of the moon cakes in previous years were only sold on the day of the Mid -Autumn Festival.

In fact, in many supermarket shopping malls, the moon cake gift box promotion has begun half a month before the Mid -Autumn Festival, and the strength of discounts and buying gifts gradually increases as the festival is approaching. Some staff members said that the store would sell moon cakes in the form of one yuan in the night of the Mid -Autumn Festival, and some people would wait for "cheap goods" at that time.

Compared with offline merchants, online e -commerce companies do not need to empty the shelves, and the moon cake is slightly slowed down. After the reporter's holiday, he searched the e -commerce platform and found that many self -operated stores such as Meixin, Guangzhou Restaurant, Tao Taoju, Liangpinpu, Huamei and other self -operated stores were on sale. The price comparison also had discounts before the festival.

As a suitable food period that is only 90 days long, most of the moon cakes that have not been sold are similar -usually after being returned to the manufacturer, they are distributed to employees or donated to some welfare agencies; After the moon cakes were pulled back to the factory, they left the packaging and recovered, and the moon cake itself was treated as a feed. Will the moon cakes returned to the manufacturer recover the filling in the next year? The above -mentioned clerk clerk denied: "Instead of being so troublesome, it is better to continue selling directly in the store. We are regular manufacturers, with quality first."

More possibilities for moon cakes

Speaking of "dark cuisine", the cafeteria chefs of major universities are called a leader. After the cafeteria after the Mid -Autumn Festival, the Wuren moon cakes stir -fry peppers, fresh meat moon cake stewed tomatoes ... Netizens teased: Only you can't think of it, no cafeteria master can't do it. When asked why it was so ingenious, the answer was often: "Moon cakes areted without eating."

The Beijing News mentioned that a survey of 3505 consumers showed that 34.1%of consumers said that moon cakes of the Mid -Autumn Festival will be eaten, 18%of consumers say that they will leave a little, and 34.7%of consumers eat only In part, 4.9%of consumers said there will be a lot left. Many netizens on the major social platforms posted that the moon cakes they received were a lot, and I couldn't finish eating.

Compared with ordinary packaging foods, the shelf life of moon cakes is relatively short: the longest is generally 90 days, and the shortest is only ten days. Compared with the manufacturer's recycling and destruction into animal feed, trying to give moon cake some new may reflect the respect of this section of "top flow". The creative performance of the cafeteria is not worth trying.

How to "turn waste into treasure" for the remaining moon cakes? There have been a lot of attempts in recent years. In 2021, many public welfare institutions and mobile teams in Shanghai jointly launched the "zero waste moon cake battle". Some merchants are equipped with the recycled five -kernel stuffing with a jujube to make it easy to carry energy. The cut cake skin is matched with yogurt and fruit to become a yogurt fruit cup with both value and taste. In addition to merchants, netizens have also showed all kinds of "Moon Cake Reconstruction" ideas: "Mooncake Salad", "Mooncake Barbecue", "Green Pepper Mooncake", "Tomato Fried Mooncakes", and even "Mooncake Beverages".

The combination of moon cakes and "Food Bank" also complements each other. It is understood that as early as 2015, the Shanghai Oasis Public Welfare Development Center landed on Pudong Tangqiao, China's first community -shaped "food bank", received food donations such as moon cakes and distributed them to the required minimum living groups and difficult families.

How to look at the dumplings of rice dumplings

The moon cake festival, rice dumplings, and dumplings are the "nicknames" of the Mid -Autumn Festival, Dragon Boat Festival and Lantern Festival. Why are rice dumplings and dumplings incorporated into the daily food category by consumers, but moon cakes have never become regular customers of dining tables?

Sweet taste and high calories should be carried with a large pot first.

Under normal circumstances, the sugar content of moon cakes is as high as 45%-55%, the oil content is as high as 30%, and the salt content is higher. In recent years, consumers have become more and more highly respected by healthy diet. Moon cakes are even called "calories bombs". Many people include some diabetic patients and obese people who dare not taste easily; even most consumers without basic diseases Usually, after eating a monthly cake, I said that I didn't want to eat the second one while drinking water. If moon cakes want to achieve daily consumption transformation, oil control and sugar are indispensable. In addition to adjusting the kernel, packaging slimming is also the right meaning.

What to give gifts for the Mid -Autumn Festival? A box of exquisite moon cakes is a standard answer. With the depth bundling of gifts with the Mid -Autumn Festival, the packaging of moon cakes gradually "highly cover the master" -how or delicious, but the appearance must be exquisite. The exquisite packaging is naturally unsuitable for daily consumption. A small moon cake is tens of dollars or even hundreds of yuan. But in fact, data shows that the upper limit of the cost of moon cakes usually does not exceed 11 yuan/piece. If it is common filling, the cost of a single moon cake is only 3.5 yuan. Such a price is equivalent to daily cakes.

On September 9, the report on the special consumer supervision work report jointly carried out by the China Consumer Association and the China Bakery Food Sugar Industry Association was released. The report shows that with the implementation of the "Restricted Food and Cosmetics" (GB 23350-2021) National Standard No. 1 modification form, the moon cakes of overpackaging problems have greatly reduced this year, and the effect of losing weight for moon cake packaging shows the show. Essence

Simple moon cakes have become the new theme and trend of Mid -Autumn Festival consumption. How to gradually move the sales of moon cakes to normalization and re -engraving the evergreen model of rice dumplings and dumplings? In addition to more healthy materials and taste, from the perspective of merchants and markets, we must also cultivate a thin and long -selling mechanism, and gradually eliminate the soil of the profit of moon cakes, so that the "C position" food of the Mid -Autumn Festival will return to food itself.

- END -