"Finally, I stay in China"
Author:Global Times Time:2022.09.17
French "Yawenyi News Network" on September 15th, the original title: "Finally, I stay in China"
For decades, Jean-Michel Wis has been engaged in the import of imports in Yawenyi, France (one of the oldest Bailan Land in France) in China. He said: "Everyone in China has (developed) space."
It can be seen from its surname that Vis is a typical Alsace of eastern France. More than 30 years ago, he left Strasbourg and became an executive of a company in China. "I have never left here again," he said with a smile. "The good guest of the Chinese attracted me." Shortly after coming to China, Vis set up a family with a Chinese woman and founded a wine and martyrs. Wine import company, gourmet wine is the field he is good at.
Yawenyi ’s import business has developed smoothly, and about a dozen companies have established mutual trust business with Vis. The new coronary pneumonia's epidemic caused the market to stagnate, and Vis had to return to France. Due to the restrictions on immigration, he could not return to China for a while. But the importer was not discouraged. On the contrary, he still managed to expand the scope of Yawenyi. Now it operates 15 brands in mainland China, Hong Kong and Macau.
Vess has held many salons and wine tasting meetings in well -known restaurants across China. In Vis's view, the Chinese market is booming, and consumers pay more and more attention to the year of wine. Of course, for Chinese people, marketing and promotion are still very important.
Vis also observed that the Chinese market has become more and more enthusiastic about Yawenyi. The Chinese like to drink whiskey and Bailan, and Yawenyi is in a favorable position with its quality and more attractive cost performance. French exporters regard this as a "huge" market.
"There is enough space here to accommodate all Yawenyi alcohol. In China, there is no battle between agents and brands." Wis said that if there is no impact of the epidemic, he is very confident in the development of the Chinese market: "This is this It is a relatively young market, and people learn quickly. "(Translated by Dong Ming)
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