Guangdong construction culture strong province!Dongguan Chashan: Injects cultural power into high -quality development

China Well -off Network Exclusive Specialty

Text ｜ "Well -off" · China Well -off reporter Wang Jizheng

In recent years, Chashan Town has regarded the people's demand for good life as the starting point of work, and made every effort to promote the construction of excellent traditional cultural practice in the Greater Bay Area, actively protect and inherit excellent traditional culture, strengthen public culture construction, inject cultural forces into the high -quality development of cities into the city Essence

Chashan Town has a long history and profound humanistic heritage. It has 800 -year -old Nanyu Ancient Village, Niu Zonggu Village, which is characterized by primitive ecological forests, Dongyue Temple of the Millennium Ancient Temple, and Hanxi Shui ancient houses containing red culture. Travel resources, as well as characteristic folk activities such as the Tea Garden Tour and Nanxia Zhaiji, are an important one of Dongguan's deep context.

In recent years, Chashan Town has relying on rich historical and cultural resources to build an excellent traditional cultural practice place in the Greater Bay Area as the goal, actively promote the development of ancient villages and the development of non -heritage cultural tourism, strengthen public cultural construction, inject cultural forces into the high -quality development of cities into the city Essence

Economic and social development of excellent traditional culture

Zhang Lan is colorful, gongs and drums, dancing in the lion and dragons, men, women, and children watch performances and taste food. This is the tea garden tour that is included in the national intangible cultural heritage. It is understood that the Tea Garden Tour is an important local folk activity, which has a history of more than 500 years.

This year, Chashan's innovation model promotes the launch of the Yunchang Chayuan Tour H5. Through the online+offline form, the masses will be more diverse to participate in this folk event. The Cloud Tea Garden Tour breaks the restrictions of time and space. Not only does the local residents actively participate, it has even attracted many overseas folks to "talk about nostalgia" -the folks in Canada shared the H5 The theme poster also said with the text: "I miss the characteristic tea garden tour of the Dacha Mountain, I really want to play all kinds of food and various foods on the spot, now I solve it online." Excellent traditional culture is not only the mark of the times, but also the bloodlines connected by the blood. Essence

At present, the increasingly integrated era of excellent traditional culture has continued to give colorful economic and social development. Chashan Town has a deep practice of this. Huang Jinfa, secretary of the party committee of the town, introduced that Chashan Town gives full play to the advantage of the deep humanistic heritage. Relying on the tea garden tour, the beautiful scenery of the ancient villages, red cultural brands, and food industry of the Ming and Qing Dynasties will be made. Chain, linking non -genetic inheritors, literary and art associations and social forces, and organizing activities such as traditional large parade, rural tourism, cultural benefit people's performances, etc., and providing the masses with high -quality traditional cultural feasts.

The tea garden tour is a microcosm of the great traditional cultural practice place of the Greater Bay Area in Chashan Town. The reporter learned that the town actively explored the development of the "non -heritage+" working model, created a new pattern of non -heritage protection and utilization work, and used "non -heritage+classroom", "non -heritage+preaching", "non -heritage+display", "non -heritage+tourism "" Non -heritage+Cultural and Creative "carry out cultural activities, emphasize inheritance of non -heritage activity, and promote the creative transformation and innovative development of excellent traditional culture.

At present, there are 10 intangible cultural heritage in Chashan Town, including 1 national non -heritage project, 4 provincial non -heritage projects, 5 municipal non -heritage projects, 2 provincial non -genetic inheritors, municipal non -hereditary There are 5 genetic bearing, 1 municipal -level non -genetic inheritance base, 1 municipal non -heritage workstation, and 2 town -level non -heritage production bases.

Strengthen the integration of cultural tourism to help high -quality development

On February 11, the Construction Conference of the Cultural Strong Provincial Provincial Conference was held in Guangzhou. The meeting proposed to work hard to create a new situation in the construction of a strong cultural province. Chashan Town, as the Historical Cultural City and Ancient Town of the Harbin District of the Greater Bay Area, has a "1+4+N" cultural tourism combination boxing, that is, the South Society as a core, incorporating non -genetic inheritance, cultural exhibitions, cultural and creative food, homestay experience, etc. The four major elements, the Hanxi water red attractions in the jurisdiction, Niu Guoju Village, Huamei Industrial Attractions, Shangyuan Daei Park, Dongyue Park, etc., have promoted the cultural non -heritage and tourism development and complement each other.

The tea garden tour, which is included in the national intangible cultural heritage, is an important local folk activities, which has a history of more than 500 years. The picture shows the tea garden tour scene

Culture must be used to better spread. According to the relevant person in charge of Chashan Town, in terms of the integration of cultural tourism, the town has grasped the Ancient Village of Nanxian to write the development opportunity for the "Cultural and Tourism Development Planning of the Guangdong -Hong Kong -Macao Greater Bay Area" to take the integration and development and project recruitment of cultural tourism resources as the starting point. , Introduce professional cultural tourism enterprises to build a traditional cultural experience zone in the Bay Area. The project is carried out in three phases, and has created non -heritage theme homestays, non -heritage museums, non -heritage squares and non -heritage markets, and promoted the in -depth construction of the South Society to build a traditional cultural tourism destination in the Bay Area.

The "non -heritage+tourism" model of the ancient village of Nanxushe is the same thing as the same work. The village takes the east wind of the countryside to achieve the butterfly change from "dirty mess" to "high value". The rich red culture has become the characteristic of the village. It not only creates a red cultural park integrating red education, leisure and entertainment, but also created the Roche Revolutionary History Show Hall.

The exhibition hall records the glorious deeds of the revolutionary revolutionary revolution in Hanxi Shuicun, with strong historical and cultural value. Hanxi Shui Village also revitalizes red resources to create a "lazy cultural festival", the Cantonese opera experience hall, integrate the editor -in -law and create red revolutionary songs, launch cultural and creative products such as "selling lazy book children" image and "no lazy umbrella", and carry out "red group" Production activities, etc., make it selected into the red tourism line in Dongguan.

Enrich quality and cultural supply of public cultural services full coverage

Chashan actively creates an excellent traditional cultural practice place in the Guangdong -Hong Kong -Macao Greater Bay Area and provides strong spiritual and cultural support for high -quality development. Chashan Town has built the "1+18+N" service position system of "1 practical center, 18 practical stations, 11 demonstration practice points, and 44 campus practice points". The volunteer service team of +12 characteristic units ", the new era civilization practice realizes the line and face linkage, and the full coverage of the position. Not only that, the construction of the village (community) comprehensive cultural service center of the Chashan (community) comprehensively, and take the lead in achieving full coverage of the first -level characteristic libraries and cultural museums in the city; vigorously promote the conclusion of cultural branches, associations, institutions, villages (communities), enterprises, and schools. Assist in construction, build "museum enterprises", "museum school" and "museum station" public cultural service alliance, and build 7 cities to read stations (including 4 "Cantonese Bar" and 2 "two centers integration" pilots), Establish a "15 -minute cultural service circle" so that villagers can enjoy high -quality public cultural services at their doorsteps.

As one of the first batch of two centers in Guangdong Province, Nanyu Village took the opportunity to implement the strategy of rural rejuvenation and strive to explore the new model of "two centers integration" and "urban reading station" and "Guangdong Book Bar". The tourists and local masses provide multi -functional and one -stop comprehensive cultural tourism services, which has also become a special window for the image of Dongguan and Chashan City, and the cultural heritage of deep Lingnan. This year, more than 200 cultural tourism activities were planned to be held in Nanushe Village.

Relying on rich cultural positions and venues, in recent years, Chashan has taken the initiative to cooperate with the country, provinces, and municipalities to build "Camellia Cup", "Tea Garden Tour", "Village Spring Festival Gala", "Zhang Mu Cup" non -legacy and child -child carnival, and South Society tradition Cultural season, "match box" Dongguan urban art Time and other characteristic cultural brand activities, providing services exceeding 5,000, covering nearly 3 million people, the participation and activity of the masses have continued to increase, the sense of mass culture and happiness of the masses Also improved.

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in mid -September 2022

Author: Wang Jizheng

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