Combine hot search and server 3 times in 2 days!Don't you know "A Sheep"?

Source: Henan Communist Youth League comprehensive self -consciousness, Zhongxin Jingwei, CCTV, Vista Watch the World, Securities Times · E Company, Daily Economic News, Guangdong Public DV site, Xin'an Evening News, Weibo@来 来 来 个 个 来 来 来

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A mini -game called "A Sheep" suddenly burst into fire

Consecutively Search

It is reported that this is a cartoon background elimination game. Players need to click on the card above, and the selected card will be moved down to the wooden frame at the bottom. A maximum of 7 cards can be stored in the box. Reach elimination. According to the official introduction, this is a very difficult breakthrough to eliminate mini -games with a customs clearance rate of less than 0.1%.

Many netizens said that this game is not simple. The second level is a real difficulty, letting many netizens directly call "qi brushing cerebral congestion" and even doubt their IQ.

Netizens pointed out suspected plagiarism

Company response behind

However, while leaving a large -scale discussion of social media, the game was also accused of plagiarism. Many netizens pointed out that "Sheep's Sheep" suspected to be plagiarized with another matching game "3 Tiles", which was accused of playing the same way. However, some netizens believe that the gameplay of multi -layers of games is similar and does not constitute plagiarism.

Sheep has a sheep (left), 3 tiles (right)

Data from Tianyan Check shows that Beijing Jianyou Technology Co., Ltd. of "Sheep" is jointly held by Zhang Jiaxu, Xiamen Thunder Network Technology Co., Ltd., and Beijing Le Shi Technology Co., Ltd. Among them, Xiamen Thunder Network is a company of Gibit, holding 10%of the shares of Jianyou Technology.

In response to "Sheep's Sheep" involving plagiarism in "3Tiles", Zhongxin Jingwei contacted Beijing Jianyou Technology Co., Ltd., and the company's relevant person in charge denied "Sheep's Sheep" copied "3tiles". The person in charge said that the game of "Sheep with a Sheep" uses the most basic gameplay. If the gameplay of "Three" gameplay, even if plagiarism is placed, there are too many such games. He also said that the company would not have a conference, and users naturally have their own judgment.

Too hot

The server collapsed 3 times in 2 days

According to the official Weibo of "A Sheep", due to the popularity of the game, "A Sheep" had a downturn, and the server collapsed 3 times in 2 days. Due to the popularity of the game, the official "Sheep" has begun to recruit back -end server development.

According to several media reports, the game developer has been invested in Gibiqi, and some media consult the Gobit Securities Department as an investor. The game is developed by Gabit's shares, and the investment ratio is not high. Related revenue will be reflected in the investment income of Gibbit.

How to make players deeper and deeper?

As far as the "sheep is a sheep" is concerned, it is undoubtedly successful in attracting users and increasing stickiness.

The Chinese Academy of Sciences psychology experts pointed out that any things with "addiction" attributes must have internal satisfaction. Without internal satisfaction, there will be no demand.

In the game of "Sheep with a sheep", the psychology of players "pain and play" is more like a psychological "slot machine effect".

Slot machine is a kind of machine gambling with coin. As long as the simple operation of coin and pulling the handle, there is a probability to receive bonuses. The essence of "a sheep with a sheep" is to use the simple operation of "eliminating fun" in exchange for "0.01%pass rate" to achieve the "small blog" of psychological needs.

After careful analysis, there are similar "addiction" elements in similar games. Magic BGM, easy and bright style of painting attract players to enter; share the game experience on platforms such as Weibo, friends circle, bringing strong social attributes; eliminating card piles, easy -to -use gameplay and instant disappearing cards, formed a glance at a glance Review and punishment mechanism; the slogan "Join the Flock", the sense of competition brought by the ranking of "Today's Head List" brings the virtual honor of "glory for the region"; with the accumulation of the number of challenges, the more repeated people, the more they make people "miss" , So that "only to get off hand and get up again."

In the end, advertising flow is the purpose. First use the simple first level to "deceive the sheep in and kill", and then hang the "donkey" to "repeated defeat" with the second level of "just succeed". During the game, the victory was obvious, but it was deadlocked. It depends on the opportunity for advertisements to exchange for small props or resurrection. The 30 -second advertisement has already been ready.

Some netizens uploaded a picture, which accurately calculated the length of the advertisement that played the game, which made many people stunned: the original 30 seconds of advertisements accumulated "kill" us so much time.

Of course, players can also use the "addiction mechanism" to cut off the "roots". Experts point out that when adding the idea of ​​"wanting to stop", you can set up a "small goal" for yourself for yourself. I woke up alone "showing off the real -time rewards such as the circle of friends, and repeatedly repeated, designing" stop playing mobile phones "into games, step by step, strengthen the reward, naturally can dilute the" addiction ".

Proper online game

Can relieve stress and relax

But at the same time, you should also arrange game time reasonably

Refusing to overdo the Internet world

Learn self -restraint

Cultivate extensive hobbies

Only to enjoy a real healthy life!

, please do not add to the game!

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