Shandong Rushan relies on special resources to promote the income of the masses -small oysters extend long chain

The corner of the development of the oyster industry in Rushan City. Wang Jia

In the early autumn, Binhai City, Shandong, Shandong City, tourists in the Oyster Happy City of Haiyang Town, such as weaving, creative oyster sculptures and exhibited oyster museums have attracted foreign tourists to take pictures.

Rushan is one of the world's top oyster producing areas. In recent years, the local area has implemented the strategy of rural revitalization. Relying on the advantages of oyster characteristics, we will focus on promoting the deep integration of the first, secondary and tertiary industries, and extending the value chain of the industrial chain. At present, Rushan Oyster breeding waters have an area of ​​600,000 acres, breeding output of 500,000 tons, breeding output value of 5 billion yuan, and the breeding area, output and output value are ranked first in county -level units across the country.

Relying on the rich local coastal tourism resources, Rushan actively explores new paths such as "oyster+tourism" and "oyster+health" to create a new format for integration of cultural tourism. Rushan has built a small oyster town with the oyster industry as its core in the town of Haiyang, which has the "First Town of Jiangbei Oyster", and built the first domestic Cultural Tourism Industry Park with the theme of "Oyster Culture". At the same time, the local area also upgraded the facilities and catering attractions along the coastline, and built a comprehensive leisure resort park that integrates leisure tourism and sea fishing equal to the same one to promote the in -depth development of the oyster industry.

The excellent ecological environment is the background of the integration of cultural tourism. In order to coordinate the development of oyster development and ecological environmental protection, Rushan adheres to the principles of integrated planning and step -by -step implementation, carry out coastal trustees repair work, and implement the four four Rushan Scenic Area Shore Beach Repairing Projects, Tide Lake to Fu Ru East Coast Zena Reactions and Repair Projects Futures key projects, build ecological landscape guards, restore coastal wetland and coastal protective forests, and return the most beautiful coastal lines to citizens tourists.

"Fresh Ruishan Oyster and a little lemon juice and refreshing dry white wine can also stimulate the delicious and sweet taste of the oysters." In the "Xia Duo Oyster Testing Experience Hall" in Rushan The wonderful experience of the upper collision is loved by tourists.

In recent years, Rushan has launched the "Xia Duo Oyster" cultural tourism product, which integrates oysters and wine culture with local characteristics to enhance the popularity and influence of Rushan's specialty products. Relying on the natural advantages of the "Golden Stayment Line of Wine", we will give full play to the leading role of Taiyi Group as a leading agricultural enterprise. According to the integration development model of "wine+", the winery wine is made as the core, and the cultural tourism industry is based on the cultural tourism industry. In order to extend, to create a Taiyi Lake Winery Wine Industry Town integrating ecological agriculture, modern industry, cultural experience, leisure tourism, e -commerce, and recreational services.

"We transferred 10,000 acres of land in nearby villages for brewed grape planting, and built eight special wineries with each characteristic, with an annual output of 2,000 tons of wine." Li Xiaolu, head of Taiyihu Group Garden standardization, ecological management, and production models ensure the quality of wine. "We will deeply cultivate the development chain of the entire industry, promote the integration and development of the first, secondary and tertiary industries, improve the industrial development system of characteristic towns, and drive more villagers to become rich." Li Xiaolu said.

In order to promote the intensive development of the oyster industry, Rushan Investment has created a demonstration zone of the integrated development of the oyster industry in Nanhong North Village, Haiyang Institute Town, Haiyang Institute Town, Haiyang Institute Town, Haiyang Institute Town, Haiyang Institute Town, and the whole city. The farmers are concentrated and unified to achieve integrated operations of oyster washing, processing, and selling, and reduced production and operation costs.

At the same time, Rushan focuses on the oyster industry as its main focus, scientific planning and reasonable layout, vigorously promoting the upgrading and high -quality development of the oyster industry, and accelerating the formation of a new pattern of modern oyster industry development with good ecological environment, advanced production technology, and obvious brand advantages.

Focusing on the extension of the oyster industry chain, Rushan City introduced leading companies such as lighthouse jellyfish and Fengbeijia to settle in the "oyster town" to actively connect experts and scholars in the oyster industry, and promote the iteration of oyster seedlings, breeding, and processing technology. At the same time, Rushan City strictly implements the local standards of Shandong Province in Shandong Province, and vigorously implement the standardized construction of all links such as breeding, processing, and anti -counterfeiting. The value "doubled.

"More than 400 breeding and sales subjects in the town have been built and used to use Rushan Oyster quality and safety traceability system. Each product has set a unique anti -counterfeiting label to facilitate consumers to identify authenticity and obtain breeding information. The price of oysters is from the original. 2 yuan to 3 yuan per catty to 10 yuan to 20 yuan per catty. "Cui Jianxin, deputy mayor of Haiyang Town, said.

Today, oysters are no longer an ordinary ingredient for Rushan. Under the leadership of the development of the "Oyster+" full -chain development, the local area has initially formed seedling breeding, breeding, processing, sales, waste utilization, packaging accessories, cultural tourism seven The industrial chain of the key link has led to more than 20,000 practitioners to increase their income and become rich. (Economic Daily reporter Wang Jinhu)

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