The highlights of the Asian Expo "Chinese and Foreign Culture Exhibition Week" first look at it

The 7th China -Asia -Europe Expo will be held in Urumqi from September 19th to 23rd. The theme of this expo is "common, discussion and sharing cooperation to the future".

The reporter learned from the Xinjiang Uygur Autonomous Region Culture and Tourism Department: The seventh China -Asia -Europe Expo "Sino -foreign Culture Exhibition Week" includes two major sections: excellent drama (festival) exhibition and art exhibition, consisting of 8 events. As an important part of the China-Asia-Europe Expo, "Sino-Foreign Culture Display Week", with the theme of "Art Weaving Silk Road, Culture Promoting Exchanges and Mutual Learning" for 7 consecutive sessions, give full play to outstanding literary works in the casting of the Chinese nation's community, promoting promotion The important role of the interaction and interaction of various ethnic groups and the development of the integration of cultural tourism, and convey the beautiful image of "open Xinjiang, developing Xinjiang, Xinjiang, and Xinjiang" at home and abroad. Construction of Science and Education and Cultural Center of the Silk Road Economic Belt.

During this year's China -Asia -Europe Expo, all -media platforms such as Pomegranate Cloud APP and "Xinjiang are a good place" will bring the Xinjiang Art Theater's song and dance group dance drama "Zhang Ye", Jiangsu Performing Arts Group Opera "Jian Zhen Dongdu", Britain The Royal Opera Troupe "Alice's Wandering Wonderland" 3 Chinese and foreign outstanding dramas (festival).

Dance drama "Zhang Jian" performance scene

In the art exhibition, the "Caval and Belt and Road" International Youth Printmaking Exhibition "exhibited more than 260 works from 60 countries and regions including China, Argentina, Egypt, Australia, Bulgaria, Belgium, etc. Show the "Belt and Road" initiative under the development of Chinese and foreign culture and art, and show the art trend of contemporary world printmaking creation. "Perceivement of the Future -Art Science and Technology Exhibition" sets up "creativity", "star of tomorrow", "the home of the thinker", "public education" and "Xinjiang Hall" 12 exhibition contents, through physical, pictures, multimedia touch , High -precision touch screen combination image interaction and other ways present content. In addition, "Entering the West -Lai Shaoqi's Art Exhibition", "China and Western Exchange Silk Road Painting Rhymes -the Exhibition of Chinese and Foreign Painters' Works", "The United States and the United States and the Communist Party- The National Printing Exhibition of the National Belt and Road".

Yao Tao, director of the Arts Department of the Autonomous Region Culture and Tourism Department, introduced that excellent drama (festival) visual exhibitions and art exhibitions are basically ready and will contribute to the audience a visual feast. "The works of the art exhibition have been prepared since August. The staff of Xinjiang Art Museum have been set up a week ago, and the two exhibitions at the Urumqi Cultural Center Exhibition Hall in the past two days are stepping up to complete the exhibition."

"Xinjiang is a good place" The comprehensive exhibition area of ​​the cultural tourism commodity trade is the key exhibition area of ​​the China -Asia -Europe Expo. It is presented for the first time in the "online+offline" model. With the help of China -Asia -Europe Expo, an important platform for all -round, multi -angle, and three -dimensional display of Xinjiang cultural tourism resource advantages, launching a number of regional characteristics and loved "Xinjiang gifts", which is loved by tourists, further sounds "Xinjiang is a good The "local" brand makes "swimming in Xinjiang" a part of your good life. The current exhibition has entered the final stage of preparation sprint.

"Xinjiang is a good place." The comprehensive exhibition hall of the cultural tourism commodity trade exhibition hall covers an area of ​​135 square meters. The design of the exhibition hall is mainly minimalist color. The classic theme is the entire spatial color system and the tone is unified. Taking Xinjiang is a good place as a creative extension, with the physical exhibition of Chen, fun cultural and creative experience, etc., highlighting Xinjiang is a good place for "culture+", grasping the cultural and creative as the highlight, attracting the experience of Chinese and foreign exhibitors.

There are a total of four characteristic areas of the exhibition area. "Culture+Xinjiang Tourism Resources Exhibition Zone" mainly shows the unique cultural tourism resources of Xinjiang, allowing more people to understand a number of key cultural tourism resources represented by Xinjiang 5A -level scenic spots and Xinjiang World Intangible Cultural Heritage; Through online+offline marketing "Xinjiang Gifts", the characteristics of exhibitors are fully displayed; "Culture+Cultural and Creative Product Exhibition Area" is based on Xinjiang gifts and cultural and creative products in the prefectures and prefectures. , Four categories such as clothing and Wenwan; "Culture+Silk Road Treasure Exhibition Area" shows tourism products and products inherited from Xinjiang's characteristic cultural inheritance, attracting highlights with non -heritage skin paintings, and vigorously promoting Xinjiang non -heritage handmade inheritance skills. As well as the results of helping the revitalization and development of the countryside, and displaying the outstanding works of the top ten clothing designers across the country on the spot.

The invited enterprises covering 12 representative cultural and creative enterprises, non -heritage enterprises, and special tourism commodity enterprises in Xinjiang to focus on displaying characteristic high -quality products and carrying out exhibitions. At present, there are more than 40 categories of more than 400 products in 5 categories of products. Among them, Xinjiang specialty treasure ethnic musical instruments, tourism cultural and creative IP dolls in various places, and non -heritage skin painting products will appear at this exhibition.

In addition, the exhibition also incorporates five special activities, including Xinjiang is a good place for the interactive interaction of the punch area of ​​the comprehensive museum, a series of cultural and creative clothing catwalks, Xinjiang gift site spike group purchases, Xinjiang gift enterprise product list release, Xinjiang gift enterprise included in the signing, commodity industry trade signing contract Essence Through the model of "online+offline, exhibition+event", it will spread the charm of Xinjiang cultural tourism resources in all directions, establish Xinjiang gift brand image, and tell the story of Xinjiang cultural tourism. It is called "Xinjiang is a good place" brand. The effect of "1+1> 2".

The wonderful appearance of the "Xinjiang is a good place" at the expo at the expo at the expo at the expo, the "Xinjiang is a good place" can not only enhance the "interconnection" of culture and tourism, but also allow more people to enter Xinjiang, perceive Xinjiang, fall in love with Xinjiang, integrate into integration into intoXinjiang, at the same time, also allowed all sectors of society to participate in the construction and promotion of "Xinjiang is a good place" brand, further promote the integration of high -quality development of Xinjiang's cultural tourism industry, and let Xinjiang cultural tourism goods go out of the country and go international!(Guangming Daily All -Media Reporter Li Hui and Zhao Minghao)

Source: Guangming Daily All -Media Reporter Li Hui and Zhao Minghao

Responsible editor: Zhang Yongqun

Editor: Sun Yan Zhang Xueyu Xing Yanyan

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