Solar elf, flat -doco incense, Xinhe grass editor ... Pingdu hand -made strength "out of the circle"

Qingdao Daily/Guanhai News September 16th. The cute and smart twenty -four solar terms, the new river grass crafts, and the exquisite and elegant flat incense ... The third China International Cultural Tourism Expo, the first China China The traditional crafts conference is ongoing, the flat exhibition area is stunning, and a variety of intangible cultural heritage hand -made products, attracting many tourists to stop and visit, "out of the circle"!

Expo China Hand -made, shared the cultural travel event. At the exhibition, many special hand -made products are exhibited, all kinds of hand -made activities are colorful, and the charm of "good product Shandong" blooms. Among them, the Pingdu exhibition area highlights the characteristics and advantages of Pingdu in hand. The simple and elegant and unique flat exhibition area has an open layout. The 144 square meters of exhibition area brings together hundreds of intangible cultural heritage such as super material cultural heritage such as the twenty -four solar terms of solar terms, product.

Solar elf, build a city super IP

In the Pingdu exhibition area, the solar terms display area is the most striking. Tourists not only love the lovely solar elf dolls, but also use the three -dimensional display of the anime image, electronic screen poster and other forms set on the spot. "Flat Story".

"Twenty -four solar terms are also made into cartoons, which is worth looking forward to. When it is launched at the end of the year, they must take the children at home to" chase the drama ", which can improve the children's understanding of traditional Chinese culture." Jinan tourist Zhang Qiang said.

As the roots of Jiaodong culture and the source of Yue Shi culture, Pingdu is deeply deep with twenty -four solar terms. During the Western Han Dynasty, the Pingdu people Xu Wanyi participated in the verification of "Taichu Calendar" (for the first time to record the 24th solar terms). In recent years, Pingdu has strengthened the inheritance protection and practical research on the "Twenty -Four Solar terms" culture. Twenty -four solar terms of solar terms create a 52 -episode animation series "Elves", which innovatively promoted the twenty -four solar terms in the form of animation, and promoted the high -quality development of local economic and social development with cultural soft power.

Flat -made incense and make tourists intoxicating

Through the twenty -four solar terms super IP display area, the eyes are all kinds of flat -dimensional incense products. Or sit down and sniff or stop. In the sound of leisurely, tourists have a strong interest in the flat -scale incense in the combination of ancient techniques and traditional culture.

"This 'Rong' series has the distinctive Shandong characteristics. The three incense means 'one mountain, one sage and one sage', respectively. The incense that is burned today is the dragon yin of the Yellow River. Rong Naida's tolerance and 'Her Hakka Shandong'. "Seeing Wang Yali, a non -genetic inheritor inheritance in Pingdu's traditional incense technology, demonstrated the skills of reverse flow and fragrant cards, plus a detailed explanation, many tourists Incorporate.

As early as the Western Han Dynasty, Pingdu had the custom of using incense and incense, and the flat climate was appropriate and the variety of vegetation was rich. This provided natural raw materials and high -quality water resources for Pingdu traditional incense technology. The incense process can be achieved in innovation and development. In the fourth "Taishan Design Cup" Shandong Hand -made Innovation Design Contest held this year, Pingduxiang won the silver award of hand -made brand design.

New river grass, the skills of fingertips blooming

Chinese -style aroma is lingering, and the non -heritage skills blooming at the fingertips make tourists praise. Xinhe Gao has a history of more than 400 years. It is a provincial non -material cultural heritage and has been approved by the national geographical indication trademark. Its main production area Xinhe Town is known as the "hometown of Chinese grass". This year, Xinhe Cao editor was also successfully selected as "Shandong Hand -made · Preferred 100", and won the bronze award of the first "revitalizing traditional craftsmanship · Luban Cup" contest.

"Chinese grass editors look at Shandong, Shandong grass editor looks at Xinhe." By integrating the domestic and international dual cycles, and cultivating and creating measures such as "fingertips elephant" brand, Xinhe Cao's editor is from "fingering skills" to "finger economy". At present, there are more than 120 companies engaged in grass -editing crafts, more than 6,000 households in the grass -editing industry, more than 20,000 employees, 120 series of products, more than 4,000 varieties, and selling more than 40 countries and regions. The output value exceeded 3 billion yuan.

Good products are constantly, dizzy. At the exhibition site, the "Lotus Cup" Shandong Provincial Arts and Crafts Design Innovation Contest Gold Prize, as well as the characteristic hand -made products such as Pingdu Painting, Ceramics, Plastic Plastic, "Twenty -Four Solar terms" paper -cutting The participating audience fully felt the humanistic heritage and charm of Pingdu.

Creative leadership and innovation drive. At present, Pingdu is focusing on "Shandong Hand -made", innovating the "non -heritage+hand -made+cultural and creative" model, cultivating and creating special brands and regional industrial clusters such as straw, eyelashes, and incense, and promoting the deep integration of cultural tourism, and is committed to achieving realization The "twenty -four solar terms" live use and the creative transformation and innovative development of the excellent traditional culture of China, continue to activate the city's cultural innovation driving force, and enrich the "good product Shandong" flat connotation and flat brand brand. (Qingdao Daily/Guanhai Journalist Ma Xiaoting)

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