Pingtan Langyong ｜ Open the window to see the sea view and the sunset!Romantic stones are all over Pingtan!

"Pingtan Island, long stones are not grass, the wind and sand run, the house is like a bunker ..." An ancient folk song said, the loneliness of Pingtan was once.

According to research, in the late Juraki world, with the dive of the Pacific sector towards the Asia -Europe sector, many large -scale volcanic eruption and magma invasion occurred in the Pingtan area, forming a large number of volcanic rocks and granite. The roaring waves and strong sea breeze eroded Pingtan Island all year round. Locals used granite and volcanic rock as the main material of the building, and a "like bunker" house was built.

Today, the policy superimposed advantage of the "experimental area+free trade pilot zone+international tourist island" has given the island's "Millennium A Millennium" vitality. The rising homestay industry awakened the "like bunkers" houses on the island.

Activate the vitality of Chinese excellent traditional culture with the spirit of the times. These old stones are "developed in protection and protected in development", adapt to the development of the times, coordinate with the times, and meet the needs of the times to rejuvenate a new and strong vitality.

Next to Beigang Village Village Road, Junshan District, Pingtan Comprehensive Experimental Area, there is a "stone singing" art settlement consisting of 5 stone tadpoles. In front of one of the stones, 7 stones are placed. In order, the sound of "DO, Re, Mi, FA, SO, LA, XI" will be emitted.

The owner of the stone tadpole Lin Zhiyuan greeted: "These stones were found and returned on Junshan."

Lin Zhiyuan, born in 1989, is Chiayi, Taiwan. In April 2015, when he unveiled the Pingtan District of the Fujian Pilot Zone, he and his family came to Pingtan to travel. The first time he entered Beigang Village, he was attracted by the whole stone of the village.

Chen Songbai, secretary of the party branch of Beigang Village and director of the village committee, was very happy. He took Lin Zhiyuan to look for "Singing Stone" volcanic rocks on Junshan -later, when the Geological Environment Monitoring Institute of the China Geological Survey selected Beigang Village for the construction of geological culture villages, this explained: the volcanic rock was mainly broken by medium acid volcanic crushing by medium acid volcanic volcanic crushing Type rocks, volcanic debris lava and lava composition, density, and rich in various mineral elements. Therefore, after knocking, it will emit a rhythm similar to notes.

Gradually, Lin Zhiyuan became a frequent visitor to Beigang Village. In early 2016, he took a entrepreneurial team consisting of cross -strait youths, where he rented a group of stone hips to create an art settlement that integrates homestays, cultural and creative, and cooking. The stone of "singing" has become the biggest selling point of this art settlement and the largest signboard in Beigang Village.

In August of that year, the State Council approved the "Pingtan International Tourism Island Construction Plan", and Pingtan became China's second international tourist island approved after Hainan. The Beigang Village is also positioned as Wenchuang Village. More and more idle stone puppets in the village have been activated and used as homestays, which has led to the development of multi -business formats such as catering and cultural and creative.

Lin Zhiyuan, who came from the foot of Alishan, Taiwan, became the first "crab eating person" in Beigang's villagers. Coincidentally, Lin Xiyun, a locant in Pingtan, who explored the home and breakfast industry earlier than Lin Zhiyuan, also had a special period of Alishan. Love.

In 2012, a trip to Taiwan asked Lin Xiyun to find his "poem and far away". In Alishan, he stayed in a characteristic house and talked to the owner of the homestay. This also inspired Lin Xiyun: "I want to open a beautiful stone inn in Pingtan!"

The first step is to find partners. "Pingtan Island is thin and poor in foundation, and partners are not optimistic, but I can't help my soft and hard bubbles. I believe that history has chosen Pingtan, and Pingtan is a hot land that cannot be missed." He said.

Step 2, site selection. They visited Lishui Village, Beigang Village and other places, "each has its own good." When they came to Zhaoting Village in Haitan District, two ancient crickets that "facing the sea, spring flowers bloom" made them move anymore.

This is the two ancient crickets that have been abandoned for more than 30 years. What is it easy to repair? They invited the old craftsmen in the village to help and try to keep the original style of the stone; some construction processes have been lost, and they find a way to find structural parts to go to the forthcoming stone puppet ... After more than a year, the budget has increased from 1 million yuan to 300 yuan to 300 yuan to 300 yuan 10,000 yuan, but Lin Xiyun was not tired.

In 2015, the transformation was completed, and the "Qingjing · Shizhen" homestay opened. Entering the homestay, it seems like being in nature: dead trees, not covering or stopping; weeds, growing up; small wooden frames are placed with horse teeth and shells; each room has a stone wall ...

"Since the opening, the guests have received more than 10,000 guests, and the total number of homestays in Zhaoding Village has also exceeded 30." Lin Xiyun said.

The pilot wakes up the vitality of Guyu, and Pingtan began to encourage more qualified rural development homestays. The homestay industry gradually spread out from Beigang and Zhaoding to more villages.

Take Junshan Film District Lishui Village as an example. In 2016, Lishui Village was positioned as "Feng Yun Ancient Village". The following year, the "Special Plan for Rectification and Promotion of Junshan Scenic Area" passed expert review. Deng Cun, the founder of the Fujian Homestay brand "Reading Travel", came here to rent 7 stone crickets to introduce an excellent design team in Taiwan and Xiamen to retain the original appearance and change the internal structure. Feel "romantic house" in depth.

According to Chen Jian, the director of the Public Service Division of the Tourism and Culture and Sports Bureau of the Experimental Area, Pingtan developed a homestay and gathered the situation of the time and place. Pingtan tourism resource endowment and geography and location advantages are obvious. At first, the "wine in the alley" attracted the guests of the homestay; after the State Council approved the "Pingtan International Tourism Island Construction Plan", the number of homestays began to show the spray -type growth trend Essence But in addition to the lively, the development of the homestay needs to be dredged. It is difficult for practitioners to obtain business qualifications, and the supervisor's responsibility is unclear ... The lagging legal and supporting policies have made the homestay industry swim in the "gray area" for a long time.

“民宿经济是一项系统工程，涉及片区、公安、消防、交建、资源生态、市场监督、综合执法、旅游等多个部门。”陈建表示，要让游客住得安全、吃得卫生、 If you travel happily, you must regulate the hostel. At that time, many investors held a wait -and -see attitude towards investing in homestays, because the homestay belonged to the category of self -built houses, and it was difficult to conduct fire approval. They were afraid that they would not be recognized after their design.

On October 1, 2017, the "Basic Requirements and Evaluations of Tourism Best B & B" issued by the former National Tourism Administration was officially implemented, filling the gap in the management of the homestay industry. Since then, local regulations have been introduced in various places, including Pingtan.

Since April 2018, Pingtan has successively formulated a series of management methods such as "Administrative Measures for Tourism B & B", "Administrative Measures for Rural B & B", and "Rural Tourism and B & B Development Plan". Standard definition of scale and operation, so that the Pingtan B & B industry has entered a new stage of the law that can be accordance with the law, the rules, and the order.

The application process of Pingtan B & B has also risen from "1.0 version" to "2.0 version" and even "3.0 version". Initially, the hostel industry involved four stages of application, design, transformation, acceptance, and filing of the permit processing process. System, combine multiple licenses in an industry into a record filing code that states the relevant administrative license information, reduces the processing process into two stages of promise preparation cases, and jointly accepts on -site acceptance to 7 working days. Tan was also the first measure to launch a full -scale online office for the launch of the rural homestay business registration registration. It realizes that the homestay practitioners do not go out to start the homestay, the filing registration does not meet for approval, and no running.

In addition, Pingtan also specially introduced the "Special Plan for the Protection of the Stone", and successively registered for a total of 44,000 stone stones in 153 construction villages. The principle of sexual protection, "development in protection and protection in development."

"The relevant measures of Pingtan have brought more space for the development of the homestay industry and brought stronger confidence to our practitioners." Deng Cun said.

During the Mid -Autumn Festival holiday, the "September · Shizhen Family" homestay on the coast of Beigang Village ushered in a stream of endless tourists.

As early as September 2017, Pingtan Tourism Co., Ltd. reached a cooperation with the Fujian September Ecological Tourism Company to explore the professional custody model of the homestay and introduce the well -known homestay brand "September Meiju" team to fully entrust it to operate the "Shijiabu The second phase of the family, creating an experiential homestay with the theme of poetry and painting.

This is an attempt to cooperate with state -owned enterprises and private enterprises.

As the owner of the homestay, Pingtan Tourism Co., Ltd. is responsible for the site selection, planning, design, construction, decoration, supporting facilities; Perform market -oriented operations. At the beginning of the following year, the homestay opened and quickly became popular.

Pingtan Stone Land is scattered everywhere, and the scale is different. To this end, Pingtan has continuously explored the development of the homestay clusters, continued to introduce third -party operating teams to participate in the development of the homestay industry, and created a number of tourism characteristic villages and room key villages to make the cake of the homestay industry bigger and bigger.

Following Lin Zhiyuan, more and more Taiwanese makers have turned their attention to the Pingtan homestay market. Pan Jianwen is one of them.

In 2019, he came to Laishui Village for inspection and found that the scenery here was beautiful, so he found his partners and invested more than 4 million yuan to transform three stone crickets into unique boutique homestays. "We have also created sea -view punching points such as 'cloud ladder' and 'sun', bringing different experiences for tourists to live a slow life. This year's tourist season, guest rooms are basically full daily." He said.

Based on the advantages of Taiwan's location, Pingtan actively introduced Taiwan's township creation teams and Taiwan -funded enterprises, participated in the preparation of rural tourism and homestay development planning, and the operation management of homestays, etc., and introduced a number of rewards policies. "The operator of the homestay is a Taiwanese enterprise or an individual industrial and commercial households in Taiwan. If it meets the qualifications of the homestay filing and the evaluation level, we will give another 50,000 yuan support on the basis of the original reward." Chen Jian said.

Pan Jianwen is a real beneficiary. After learning about a series of subsidies launched by Pingtan's homestay industry, he immediately applied for the introduction of talent subsidies and employment subsidies.

The development of the rural homestay industry has also promoted the gorgeous transformation of many "empty shell villages".

Yutang Village, Su Ping District, faced the dilemma of poor transportation conditions, idle houses, and laborer loss of young people. In 2019, the northern ecological corridor passing through Yutang Village was officially opened to traffic. The village "two committees" smell the opportunity of development, initiate the establishment of the village stock economic cooperation cooperative to uniform development of the resources such as the stones in the village, and introduce cross -strait art teams to create Yutangwan art homestays, "sleeping sea sleep" and other literary style. The characteristic boutique homestays, Yutang Village turned into a leisure resort. "Many villagers who moved to the city had moved back again, some found live in the homestay, and some simply started the homestays and created a new world." Lin Xingzhong, a cadre of Baocun, Yutang Village.

Under the blessing of various good policies, Pingtan B & B industry entered the golden period of development, and more and more stone stones have been regenerated, and 697 characteristic homestays such as "Travel in the Wind" and "Songhai Stone Tribe" have emerged. 50 characteristic villages such as Pancun, Dafu Village, and Dongmei Village. Among them, Beigang Village, Lishui Village, and Shang Pan Village have been rated as key rural tourism villages in the country.

Today, the hostel industry has become a beautiful business card of Pingtan International Tourism Island, helping the local tourism quality upgrade and upgrading, and accelerating the formation of a global scenic area.

In the past two years, affected by the epidemic, the homestay industry across the country has generally faced huge challenges, and Pingtan is no exception.

Lin Xiyun bluntly stated that for more than two years, the domestic epidemic has been repeated, and the homestay industry swayed up and down. "In July of this year, the homestay that should have been full of rooms was directly closed due to a sudden epidemic."

As early as February 2020, Pingtan issued the "A measures to support the response to the response to the epidemic in the response to the epidemic involved", which supported the recorded homestays in accordance with the area of ​​a single building. This year, the experimental area once again introduced a series of measures to help the company's rescue rescue to help the homestay practitioners solve the urgency of burning. "For the recorded homestays in accordance with the corresponding construction area, two grades are divided into two grades, and one -time support of 10,000 yuan and 12,000 yuan are given." Chen Jian said that as of now, 314 homestays have received support funds, a total of 3.19 million yuan Essence

Following the changes in consumer demand, the homestay practitioners also moved to the short video platform by themselves to seek a breakthrough.

"Sunshine, coast, lawn, boundless swimming pool, blue and white outer wall, as if in Santorini in Europe, are a blockbuster!" Open the platforms such as Xiaohongshu, Douyin, etc. "Both of them" and light luxury sea view homestays attracted a lot of tourists' attention and staying.

As the rising star of Pingtan Boutique B & B, there are 13 all seascape rooms for "staying". Last month, the degree of popularity exceeded expectations, and the number of room reservations exceeded the peak, with a turnover of 600,000 yuan.

"Affected by the climate, the peak season of Pingtan's tourism is obvious. In addition, the epidemic situation has repeatedly challenged the tourism recovery." As the "post -90s", "both the" home and breakfast co -owner Li Shuhuan tried to introduce the traffic profit model. The operation of the homestay is combined with the formats of photography, wedding, accommodation, catering and other formats to develop a series of customized and personalized homestay services.

Among them, destination wedding services have attracted many young people's attention on social platforms. "We provide professional new wedding services for newcomers, integrate the wedding scenes with the scenery of Shanhai, and promote promotion on related platforms through short videos and other forms, so as to launch the homestay brand and realize the traffic dividend to create sharing." Li Shuhuan introduced.

What else is there in Pingtan B & B? The reporter interviewed some scholars.

Chen Qiuhua, a professor at the School of Economics and Management of Fujian Agricultural and Forestry University, believes that at present, the development of the homestay industry has shown a diversified, characteristic, and differentiated trend. The function of the homestay function is continuously deepened. A series of functions, many distinctive hostels have become important tourist destinations. "To further optimize the functional positioning of the homestay, promote the innovation of business formats, enhance cultural and creativity, spend great strength and real kung fu in the brand creation, start from the new perspective of building international tourism islands, and create a homestay format with an international market attraction."

"A homestay with a soul, the most important thing is the owner's feelings. The owner's love for life, the understanding of life, the lifestyle with personal experience, and the communication of the master and guest are the key elements that affect the experience of the guests' experience." Fujian Business College Kong Xuhong, a professor at the School of Tourism and Leisure Management, suggested that the homestay practitioners must provide guests with a variety of "homestay+" experience, such as parent -child projects, pet interaction, exclusive food, etc., from product design to value expression, service from service, service from service The operation is more refined; in addition, we must learn to create your own personal IP and create a closed loop of traffic.

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