Gamma Data: Huya Union Tencent Create a new game linkage new model to create a new travel template

On September 14-15, on the eve of the Finals of the Pioneer Cup in the Dark Region, Huya Live and Tencent's "Breakout of the Dark Area" officially created the exclusive event of the "Pioneer Night" and "Planning Interview" of Huya Dark District. Entertainment competitions, team exhibitions, planning face -to -face and other activities have brought wonderful visual feast to Huya users.

The relevant person in charge of Huya Live said that in the future, on many official nodes of the major nodes of "Dark Area" and many nodes such as Huya Live Star Ceremony, Huya and Tencent will plan more exclusive joint activities around game planning to continuously enrich the joint ecology in the ecology. Content IP value.

According to Gamma data (public account: game industry report), Huya live broadcast has continued to strengthen the business cooperation with Tencent's game studios since this year, as well as deepening the linkage with top events. Forces, continuously integrate resources, explore "e -sports+" more possibilities, enhance the integration of game resource integration and new travel joint transportation capabilities, and create new samples for business format cooperation.

The "Pioneer Night" of Huya Dark District is only one of the in -depth cooperation between Huya Live and Tencent Games and E -sports. At this year's Tencent E -sports Summit, the core business segments of Tencent's e -sports have a live broadcast of Huya. For example, the top official official events IP cooperation on Huya platform, Huya × TGA Tencent E -sports Games Gold Player Activity Cooperation, Huya × "Glory of the King" national e -sports cooperation.

Earlier, Dong Rongjie, CEO of Huya Company, said that in response to the new product of Tencent Games, Huya designed a new set of new product e -sports live incubation mechanisms. Starting from the product officer's announcement, the platform can be paved with the product side to achieve multi -level laying on the platform's quasi -professional competition, anchor, and water friends. Based on this Competition from the first class from 0 to 1.

Gamma data analysts believe that the deep experience accumulation and user operation capabilities of the e -sports industry have made Huya live a breakthrough in the integration of game resources.

Judging from the historical data analysis of this authoritative game research institution in China, more and more cooperation cases show that the utility boundary of the game live broadcast does not only stay on the live broadcast, but the interaction between the live broadcast form and the comprehensive influence of the platform, and in -depth deep into -in -law, in -depth penetration. The form of "e -sports+" empowers the major aspects of the game industry, or breaks through the circle of "e -sports+live broadcast", "e -sports+sports", "e -sports+entertainment" and other potential.

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