"Sheep with a sheep" made 4.68 million a day?Producer rumor: fake

Volkswagen · Poster Journalist Zhu Xiaochong reports

Recently, a WeChat mini -program called "Sheep with a Sheep" suddenly burst into fire and frequently swipe the screen on various social platforms. "How does the second level pass?" Topic. It is understood that this mini -game uses a simple gameplay to eliminate breakthroughs. The first level of the game is very simple, and the difficulty of the second level can be described as "against the sky" compared to the first level. According to the official introduction, this is a very difficult breakthrough to eliminate mini -games with a customs clearance rate of less than 0.1%. In addition, although "Sheep's Sheep" is a free mini -game, it does not need to be paid or includes internal purchases, but if you do n’t want to “resurrected”, you need to watch the advertisement.

On September 15th, a screenshot of "WeChat Advertising Assistant" was circulated on the Internet. The picture shows the "Sheep's Sheep" on September 14. The income of over 4.68 million yuan on September 14, and the monthly income was as high as 25.64 million yuan.

The reporter found that the production team behind "Sheep's Sheep" was Beijing Jianyou Technology Co., Ltd., through the company's industrial and commercial registration telephone, the reporter tried to contact the company to verify the authenticity of the screenshot of the Internet, but the multiple calls were prompted to remind this time. The number has been stopped, and the reporter did not query the company's phone through the 114 -checking platform. However, according to "Chinese Entrepreneurs", Zhang Jiaxu, the founder of Beijing Jianyou Technology, said in an interview: "The picture is fake. Our game is for the user experience, and there is no banner advertisement and screen ads. And the time for fire is not enough for this total income. "

According to the "China Fund" report, Tencent founder Ma Huateng also said after seeing this picture, "verified that it was forged by PS."

According to the WeChat advertising official website, a small program operator meets certain conditions, you can voluntarily share the designated location in the applet with the advertiser as an advertising display, and you can become the mini -program advertising traffic owner, and get the advertising income monthly. Applet traffic is mainly available for advertising, including banner advertisements, inspiration advertisements, screen ads, video ads, video advertisements, native template advertisements, cover advertisements. The division schemes are: according to the valid advertising exposure per thousand times, the platform collects advertising costs and divides the main form of traffic. Divided into a 50%ratio of a single -day advertising income, no upper limit. At present, "A Sheep" is only set to watch 30 seconds of video advertising once when the game fails, which is the scope of "inspirational advertising". There are no other types of advertisements for the time being.

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