"The Sheep is a Sheep" burst into fire, and the secret is full of routines!

September 14th

A mini -game called "A Sheep"

At one time on Weibo Hot Search First

This small game claiming to be less than 0.1%of the customs clearance rate

Let many netizens speak for "customs clearance"

Why is it so difficult to "Sheep"?

Still so hot?

Analyze the routine behind you today

Small program games become popular

"A Sheep" is a cartoon background

Eliminate the WeChat game

How to play: The game uses Mahjong to eliminate the gameplay prototype. There are 7 vacancy below. After taking 3 blocks with the same pattern above, you can eliminate it. After taking all the squares, you will pass the level, and the 7 vacant positions are filled and failed.

But the difficulty of soaring since the second level

Let the game become a hot topic of social circle

"I didn't know what it was

Seeing hot search curious to open

I played one afternoon

The second level is intentional cards? "

"Can anyone pass the second level?"

Similar doubts are not uncommon on social platforms

Dissatisfied netizens one after another

Click on WeChat game

The popularity of related topics is pushed up

From noon on September 13th

"Sheep's Sheep" collapsed three times within 24 hours

Why are netizens so "up"?

Analysis found that the game is used behind the game

These marketing routines

Routine 1: Reverse marketing with high difficulty

"A Sheep" set up three props to help customs clearance, and players can obtain it through social sharing.

"In the past, the rules of the game increased slightly, and this game was too irritating, and almost only 0.1%of players could pass the second level." Zhang Shule, an analyst at the game industry, believes that from the psychological point of view of the game, it will never pass the level. In order to obtain more game opportunities and props, it is shared through social networks to form a snowball effect.

Players feedback the game difficulty.

Routine 2: Plant ads to achieve realization

The current income of "Sheep" mainly depends on advertising. Players fail in the customs and can get props by watching advertisements. The difficulty of the game means that players will fail frequently, and the number of advertisements will also rise straight.

Although many players play more and more "top", they can't help commented: "He just wants you to look at advertisements. You think you really want you to pass the level." Let you play a game "

Some netizens estimate that according to the use of 3 props in one game, it is about 75 minutes of advertisements to play 50 games.

There are only three listed companies in the R & D team behind the R & D team.

According to Tianyancha APP, the operating company of "Sheep's Sheep" is Beijing Jianyou Technology Co., Ltd., established in January 2021, with a registered capital of about 1.17 million yuan. The legal representative is Zhang Jiaxu, with a shareholding ratio of 85.5%, Xiamen Thunder Network Technology Co., Ltd. holds 10%of the shareholding, and Beijing Le Shi Technology Co., Ltd. holds 4.4%.

The major shareholder of Xiamen Thunder Network Technology Co., Ltd. is Xiamen Thunder Interactive Network Co., Ltd., with a shareholding ratio of 60%. Popular products) 100%wholly -owned subsidiary.

Gabit also stated in the investor interactive platform response that it indirectly holds 10%of Beijing Jianyou Technology Co., Ltd. 10%of its equity.

"Sheep's Sheep" operation company information.

Although there are heavyweight gaming companies to participate in the shares, the scale of its R & D team is not large. According to Xiaoye Finance, Zhang Jiaxu said in an interview, "There are only 3 R & D teams for the entire mini -game, which has been developed for 3 months for version changes."

In addition to "A Sheep", the company has also developed such as "Starting Torrent", "Crazy Wipe", "Eliminating Shit Shell Lang" and "Rescue Big Watermelon" and so on. Judging from the 2021 annual report, the number of insureds in this company is only 7.

Decisure plagiarism, will be online independent APP

According to the feedback of netizens, "" A Sheep "plagiarized" 3tiles ", the gameplay is exactly the same." However, some netizens believe that the gameplay of multi -layers of games is similar and does not constitute plagiarism.

Left: "Sheep has a sheep", right: "3 tiles"

According to Zhongxin Jingwei Weibo, in response to this, the relevant person in charge of the affiliated company of "Sheep" denied "Sheep" copied "3tiles". The person in charge said that the game of "Sheep with a Sheep" uses the most basic gameplay. If the gameplay of "Three" gameplay is even if plagiarism, then there are too many such games, and it is said that the company will not do it. Users naturally have their own judgment.

The person in charge also revealed that the independent app of "Sheep's Sheep" is in the Apple Store review stage. The specific launch date is unclear. The next step in the game content will be updated, including the game's peripheral content will be added one after another.

More mini -game routines

Winning the temptation of players pay

Take the small program game "Synthetic Watermelon" last year as an example. With inductive advertisements, players will allow players to receive the game interface with "100 mobile phone bills" pop -up.

A large number of netizens feeded on social media that they received the so -called "100 mobile phone bills", but after paying 9.9 yuan or 19.9 yuan according to the website instructions, the call fee could not be reached or refunded.

Cable dug into the withdrawal session

In addition to the temptation of winning the prize, there are still many small games directly give money, but the process of withdrawal is almost collapsed. For example, in recent years, small games such as "Sunshine Gold Coin House", "Happy Pig Farm" and "Happy Monetary Tree", "Sunshine Gold Coin House" clearly set up a 75 yuan withdrawal threshold to upgrade many players.

Some players feedback, it was easy to upgrade to thirty or forty yuan at first, but the daily tasks of the daily tasks also started to become less, but when the distance is 15 yuan, it may need to be played for half a year. When users have worked hard to accumulate 750,000 gold coins, new requirements are popped up. Five people need to pull five people. Each person can play 300,000 gold coins to withdraw, which makes it almost impossible for users to achieve successful withdrawal.

99% wrong advertising probability

There are also some mini -games in the interface design, it is easy to click on the advertising link. Such mini -games are generally simple and rude, and it is easy to satisfy the user's sense of virtual accomplishment. Taking the mini -game "My Counterattack Life" as an example, the advertising error point is 99%. Even if you can't move, you will automatically download an app. From the perspective of the current customer acquisition cost, customer acquisition is undoubtedly a low -cost and high -efficiency way.

Have you played these small games?

For the fire of "A Sheep"

What do you think?

Source: Southern Daily, Red Star News, 36 氪, China Economic Weekly, Fruit Shell

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