The sheep had a sheep, and the horseshuanteng was frightened all night

How many people spent another sleeping night?

As you can see, this small game "A Sheep" has swiped screens in the WeChat circle of friends and various communities. Because the user was crowded, the official Weibo had to issue a notice of "server abnormality" three times within 24 hours, and even quickly recruited back -end server development online.

How magical is there? If you accidentally enter the game, it may be dawn.

How does the team make money? One of the designs of "Sheep with a Sheep" is that whether it is resurrection or props, you must pay the price -either share the link to your friends or watch 30 seconds of advertisements quietly. Some people have already "played 100 sets, watch 2 and a half hours of advertisements". The screenshot circulating yesterday showed that sheep had a sheep's half -day revenue of 4 million, which attracted Ma Huateng online.

The question comes: How long can "Sheep a Sheep" still fire?

Sheep has a sheep, fire

Judging the National "Donkey" selection contest

At 3 am on September 14th, Mao Mao was insomnia. She decided to take out her mobile phone to play with a "Sheep" to solve the boredom. Recently, she fell in love with this game and even reached the level of obsession.

In addition to staying up late to play, she went out in the morning and took a subway to work. She was playing with fish at work, and she was playing during the meal. After get off work, she was more invested. "I played 70 times on the day of download." Mao Mao was roughly calculated. In just 3 days, she had spent 30 hours for this game, and spent an average of more than 10 hours a day. A sheep became a new entertainment tool for her to pass the time and find fun.

Severe users like Mao Mao are not alone. "The second pass at two in the morning", "After watching 73 small advertisements, the 1020th time of the customs clearance" also appeared. A large number of people have become a sheep in a sheep, and they have seized the more brave mentality of users. Sheep was also nicknamed the National "Donkey" selection contest by the sheep.

After boarding the hot search on Weibo on September 14, the server of "The Sheep" collapsed twice on the day. Netizens who can't be addicted are anxious and urged online. "Hurry up, I play with one to sleep", "Quickly, I will go to work tomorrow." The degree of popularity is evident.

There are many small games, what is magic of "A Sheep"? In fact, this is a WeChat game that eliminates breakthroughs. Soon after it is launched, the first release date is June 13, the registration approval date is July 29, and September 8th starts the e -sports circle.

Player Mao Mao told the investment community that from the perspective of the game itself, the setting of most mini games is very simple, and the difficulty is gradually increasing. Now most young people do not have the patience to clear the level step by step, and they will feel that the game is simple and disdain to play. However, the first level of the sheep is simple, and then there will be a reminder. The difficulty will increase, and suddenly there will be challenging. On the other hand, its game background music brainwashing, listening to this music is very happy, naturally makes people feel very relaxed, immersed in this hook model.

Interestingly, there is a geographical ranking in the game, which directly turns a simple game into an honorary war in his hometown.

From the perspective of brand marketing, Mao Mao said that it can pass the only two levels, that is, the difficulty of creating difficulty, which brings the degree of communication. "This must be the design, addiction, and communication of the game There are in -depth research. "Although the final presentation looks simple, just like the runaway comics, it looks like a very simple expression pack. In fact, it has been very complicated behind it.

"A Sheep" has spread. As of September 15th, the topic of Weibo "Sheep has a sheep" was as high as 2.3 billion times. "Can't pass the second level", "Can't clear the customs", "Can anyone pass the second level" swipe the screen in the circle of friends. After passing the level, it is not uncommon to throw out the "breaking game".

Suddenly, the team of "A Sheep" began to get busy. It is necessary to recruit both while repairing the service period. The recruitment announcement issued by the official Weibo mentioned that: Jianyou urgently recruit back -end server development. The rewards for admission are 5,000, and the prizes for self -recommended employment are 5,000. Welcome friends to vote for resumes. Netizens talked, "the first time I saw the official online shaking the BUG."

Who created this carnival?

According to the data, the "Sheep's Sheep" Development Company is Jianyou Technology, and the founder is Zhang Jiaxu. He is a game producer and has created the hot WeChat game "Pirates Come". During the peak, "Pirates Coming" DAU had reached 25 million, and the moon flow exceeded 100 million yuan.

As the name suggests, this is a game with the theme of pirates. According to reports, the most important thing for the game is to rotate the turntable to obtain gold coins, energy and cannon tools. The pirates have their social functions. The game can add friends to swap props or chat to help complete the task together. Some gamers have commented on "Pirates Come", "Part of the player's award psychology and gambler psychology, so it is addictive, similar to the early SNS social stealing game."

Later, Zhang Jiaxu founded Jianyou Technology. Founded in January 2021, the company is located in Beijing. The business scope includes Internet cultural activities, software development and product design, application software services, etc. Zhang Jiaxu is currently the largest shareholder of Jianyou Technology.

In June this year, Jianyou Technology ushered in a shareholder. Xiamen Thunder Network, a subsidiary of Gibit, a game listed company, holds 10 % of the shares and is currently the second largest shareholder. The Thunder Network has developed a small game Moore Manor this year.

Gabit is not unfamiliar with the game circle or the venture capital circle. The company was established in 2004 and is located in Xiamen. It has received the support of investment institutions such as Guoxin Securities, Dachen, IDG Capital, Ping An Wealth and Wisdom, and Construction Bank. IPO knocked on the bell. It is reported that Gabit has the title of "Game Mao". It is the only game company with a per capita salary of more than one million yuan in the A -share listed company in 2021. It has a "Ask" end game, "Question Mobile Games", "Intelling Game" " A variety of games such as "Xiaoyao", "Alien Land", "Strange Fighting Fighter". According to the financial report, in the first half of 2022, Gibi achieved a total revenue of 2.511 billion yuan, an increase of 5.17%year -on -year; net profit at home was 688 million yuan, a year -on -year decrease of 23.59%. Gabit's stock price has fallen sharply, such as from 388 yuan/share at the end of June to 270 yuan/share in early September. Now that the volume of "Sheep has a sheep" has risen, Gabit's stock price has also risen.

On September 14th, some investors asked Jidiqi secretary: In the past two days, the WeChat mini -game "Sheep with a sheep" in the circle of friends in the circle of friends is the development company. Co., Ltd. indirectly holding the company's shares? Gabit replied: It has been concerned about the fire of "A Sheep". This game is developed by Gibbit's participation company. The investment ratio is not high. Related revenue will be reflected in Gibbit's investment income part.

Today (September 16) opened the market, Gibi rose rapidly, and the market rose 5%. As of the afternoon closing, the market value exceeded 20 billion yuan.

Ma Huateng online rumor

How long can "Sheep a Sheep" still get angry?

What is even more surprising is that the explosion of "Sheep with a Sheep" has attracted the attention of Tencent's helm, Ma Huateng.

On September 15th, a "Monthly Data Monthly Report" of the Mosaic "Monthly Data Monthly Report" was widely circulated. The screenshot shows that the traffic main "Sheep has a sheep" earn nearly 4.686 million a day, and the revenue from September 14 has been 25.65 million yuan since September 14. The data was amazing, and everyone lamented that the seemingly small game was so profitable.

Subsequently, Internet scholar Liu Xueliang took a screenshot to the circle of friends. However, the dramatic scene was staged, and Ma Huateng directly left a message to comment and rumors, "verified that it was PS."

The main monetization method of "Sheep with Sheep" is video ads. There are three auxiliary tools for each level of "Sheep" and a resurrection opportunity. They need to watch related advertising push. The current implanted advertising customers include byte beating, Ding Dong buying vegetables, and Tmall.

How long is the life of this game?

Some people in the game industry told the investment community that although sheep was a phenomenal mini -game, according to his judgment, it was a few days of fire, and the heat would go down. I earned a small goal and reputation, exercised the team, and then copied experience and capital to other games. " He predicts that there will be more such explosive games in the future.

The above person said that sheep had a sheep as a mini -program game. "This is too important not to use the version number", but the disadvantage of this is that the ceiling that simply rely on traffic to obtain advertising fees is still too low.

The "Sheep's Sheep" team is clearly aware of this. The relevant person in charge of the related company of "Sheep with a Sheep" stated that it will be launched on the Apple Store review stage. There is a large wave of content updates, including the content of the game around the game will be added one after another.

But some people have been settled first. Earlier, "3Tiles", which was said to be plagiarized in "Sheep", has now ranked first in the App Store's free list of the free list of the App Store. It is understood that the domestic iOS version of "3 Tiles" was launched in September 2020. The list after the product was launched is not ideal. In the past year, the highest ranking is 283 free lists.

The flow cake is being divided. The explosion of "Sheep with a Sheep" also drives products with similar gameplay and some popular games. The excavation of various platforms that surrounds the sheep's heat around the sheep have also risen one after another. For example, on Taobao selling the "Sheep with a Sheep" on the strategy of passing through the level, there are also over 10,000 copies of sales. In addition, there are nearly 50,000 praises on the pass strategy on Xiaohongshu.

Of course, such explosive WeChat mini -program games have also been in front of Zhuyu, like "Synthetic Watermelon" and play a bomb, but in the end, they are all out of line of light, but they are silent. Will "Sheep with a Sheep" finally move towards the same fate? Everyone wait and see.

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