Wanli Tea Ceremony Dialogue · Development Article ｜ Breaking the "Bai Tea" business card of Wanli Tea Ceremony

A few days ago, Qimen County, Huangshan City, Anhui Province held a series of activities of the Qimen Black Tea Cup "20.22 million miles -Ring China Self -Driving Tour Jacking Tournament", including self -driving assembly competitions, self -driving parades, punching cards for landmarks. One by one through the Qihong Town of Pingli, passed through the ecological tea garden of Lixiao, cruised the Niuzan Guanyin Hall Scenic Area, enjoyed the wonderful tea brigade of affectionate landscapes, and felt the ancient and modern vicissitudes of the tea ceremony.

Tea, from China, prevailing the world, is not only a healthy drink that is shared by the world, but also a "Chinese business card" carried by history and culture. Wanli tea ceremony, which has been prosperous for more than two centuries, is known as the "century arteries". Qimen County is an important stop in this "century artery". In recent years, Anhui has promoted the deep processing of tea, extended the industrial chain, tapped tea culture, did a good job of integrating articles, and continued to polish the "emblem tea" business card of Wanli tea ceremony.

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Live Qi Hongshi

Funeral at home and abroad

The mountains and mountains in southern Anhui, the Qingxi vertical and horizontal, the rainfall is abundant, and the clouds and mist are all year round. It provides a unique natural condition for the growth of high -quality tea. It has been a famous tea area since ancient times. In the "Tea and Wine theory" unearthed from Dunhuang, there is a record of "Floating Liangliang Prefecture, and the country comes to seek". The Huihui merchants who have been working hard for generations have brought tea, tea, tea, and tea, and brought special tea leaves to various places. At the same time, the loud brand of "Hui Tea" deeply implanted in the hearts of tea lovers.

Fighting star movement. During the Guangxu period of the Qing Dynasty, Qimen successfully created the famous export tea variety -Qimen black tea. It was transported to Poyang Lake, Jiangxi, and then to Jiujiang, and then transferred to Wuhan. Qi Hong stepped into thousands of miles of tea ceremony, exported to more than 80 countries and regions such as Germany, Britain, the United States, and Russia. In the tenth year of Guangxu (1885), Qi Hong had occupied the first challenge of the black tea in the Wuhan Hankou Tea Market, and nearly one -third of the Hankou Tea House operated Qi Hong.

Qi Hongte is the best, and Qingyu Gaoxiang Fuji. Qi Hong is well -known in the world with high incense, mellow, beauty, beauty, and colorfulness. He is known as "the world's three high incense tea" with Sri Lanka Uglva Black Tea and Indian Dajiring Black Tea. The only black tea treasure. In 1915, Qi Hong won the gold award at the Panama World Expo and successfully harvested a highly recognized business card in the international market.

In December 2021, the Wanli Tea Ceremony World Cultural Heritage Value and Application Strategy Seminar Seminar and Application Heritage Promotion Conference was held in Qimen County. At the meeting, the Wanli Tea Ceremony Joint Application Office announced that Anhui has become the ninth province for the joint application of Wanli Tea Ceremony. Wang Fengzhu, executive deputy director of the Wanli Tea Ceremony Joint Application Office, believes that the group represented by the Hui merchants is very active in the history of the Wanli Tea Ceremony. important meaning.

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Explore deep processing

Strong tea industry

Qimen County has an area of ​​190,000 acres of tea gardens. Among them, the provincial -free area certification area is 102,000 mu, and the green and organic tea garden certification area is 15,800 mu.

"In recent years, our county has built a provincial -level red Qimen black tea high -efficiency production standardization demonstration zone, Xiangyuanqi red green high -efficiency production agricultural standardization demonstration zone, and the pilot demonstration area of ​​Qimen Black Tea Production Standardization of Tianzhong Country passed the midterm assessment . Among them, the 'Tianzhong Ecological Park' is also rated as one of the 20 most beautiful ecological tea gardens in the country. "The relevant person in charge of the Qimen County Government said.

Do a good job of Qi Hong's article and strengthen the Qi Hong brand. At present, Qimen County has created 1 national well -known trademark, 18 provincial -level trademarks, 5 Anhui famous brand products, and 2 old names in Anhui. The county re -declared Qimen black tea geographical logo products and innovated protection methods, and accelerated the establishment of regional public brand protection and control systems. At the same time, guide enterprises to go out to participate in well -known domestic and foreign exhibitions, support enterprises to develop new formats such as "live broadcast" and "live marketing", build physical stores outside the province and city, and enhance Qi Hong's brand awareness and market share.

Following the continuous innovation of market demand, more and more tea areas in Anhui are exploring the deep value of tea and extending the industrial chain. Taking Huangshan as an example, there are nearly 100 clean -up tea processing production lines with cleaning automated tea, with 11 tea deep processing enterprises, developing tea beverages, tea food, health products, cosmetics and other deep -processing products, developed winter tea beer, healthy tooth fudge sugar , Winter tea with new tea products such as slices.

"'Fourteenth Five -Year Plan' period, Huangshan City will speed up the construction of tea processing and upgrading projects, focusing on deep processing of tea leaves, focusing on the comprehensive utilization of summer and autumn tea, accelerating the upgrading and equipment demonstration of tea processing technology, and accelerating new styles such as flowers and grass tea, bags of tea tea, bags of tea tea, bags of tea, and other new styles Tea drinking and production, improving the core competitiveness of the product. "Zhu Shunbian, director of the Huangshan Tea Industry Development Promotion Center, said.

In August last year, Huangshan opened the "Tea Special" of Huangshan -Hefei -Tashkekn with the help of the Central Asian trains in Hefei International Land Port, which not only expanded its capacity, but also reduced the cost of more than 20%for enterprises. The person in charge of Huangshan Join Multi -type transportation Co., Ltd. said that in the next step, it will strive to open Huangshan to Ningbo Harbor Multi -type transportation channel to create a new era of thousands of miles of tea ceremony and let more Huangshan tea go abroad.

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Deep tea culture

Push tea tourism

Tea, rich and fragrant; brigades, flowers with flowers. The integration of tea tourism is the diversification of the tea industry and the globalized ecological expression of the tourism industry. Wanli Tea Ceremony is another important international business channel that has risen on the Asia -Europe mainland after the Silk Road. It is also an important part of the “Belt and Road”. Become an internationally renowned cultural tourism IP. Taoyuan Ancient Tea Village and Nilli Old Street, Sanli Town, Qimen County. It is one of the origin of the modern Qimen Shangmin restructuring black tea. The old site is the starting point and center of the improvement of the improvement of the modern Qimen tea industry, which reflects the emergence and prosperity of the modern tea factories in the later period of Wanli Tea Ceremony. Large -scale tea stacks are set up to engage in economic activities such as tea and financial industries, participating in Wanli tea ceremony trade ... Historical relics scattered in Qimen County, witnessing the history of Wanli Tea Ceremony, and today's precious tourism resources.

"We actively promote ecological leisure and healthy life tourism products, develop rural tourism, promote the integration of tea travel, and promote the rapid recovery of the tourism market." The person in charge of Huangshan Cultural Tourism Bureau introduced that the city integrates tea travel as an important carrier for rural revitalization , Create tea brigade boutique lines, tea tourism boutique parks, tea travel characteristic towns, develop new formats such as "tea brigade+homestay", "tea tour+research", etc., and build a number of tea gardens agriculture, leisure cultural tourism and leisure cultural tourism, Tea Township Pastoral Complex, which is integrated in the pastoral community.

Last year, the General Office of the Anhui Provincial Government issued the "Opinions on Promoting the Revitalization of the Tea Industry" clearly pointed out that it is necessary to support the main cities of tea, county to build tea brigade boutique lines, tea tourism boutique parks, tea travel characteristic towns, and develop "tea brigade+ brigade+ "B & B" "Tea Brigade+Research" and other tea brigades integrate new formats. In the assessment of provincial -level characteristic towns, the tea brigade town supports it. Give full play to the advantages of Anhui's historical famous tea and deep tea culture, combine the development of the tea industry with the regional characteristic culture of Huifeng and Wan Yun, to carry out a series of publicity activities for tea culture. (Anhui Daily reporter Zhang Shui Wu Jianghai Shi Li)

Planning: Zhang Jun in Ma Shaolin and Li Xia

Supervision: Pang Junfeng Liang Liang Cui Nan Zhao Jing

Coordinating: Zhao Wencui

Edit: Chai Siyuan

Design: Jiang Fang Crown

Source: grassland all media

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