I don't play "A Sheep a Sheep"

No matter how difficult the game is, it is simpler than life

The mini -game "Sheep" was on fire and caught off guard.

On Weibo hot search first, the Baidu index changed from 0 to 60,000 within a day, with a total of more than one million players, and the game server collapsed 3 times for two days. Because there were too many people entering the game at the same time, the game creation team had to recruit online recruitment online. Programmer develops back -end server development.

Online urgent hire programmers. Figure/"Sheep A Sheep" official Weibo

On the surface, "A Sheep" is a common three -game game. Passengers who use the elderly card to take the bus can murmur twice.

However, the official introduced that "Sheep's Sheep" is a small game to eliminate mini -games, with a customs clearance rate of less than 0.01%, known as the most difficult game in history.

For a while, the king Baixing player, APM (number of operations per minute) 300 professional players, and senior players who had no injury clearance super Mary poured into "Sheep with Sheep", but they quickly defeated.

Someone soon pointed out that when "Sheep with a sheep", she did not intend to let the player clearance at all, but it was hoped that players would make benefits by browsing advertisements.

But a few days have passed, and the people who have poured into the "sheep circle" have only increased.

Shame

Perhaps, no game will be lower than the threshold for three.

Starting from "MAH-JONGG", which was released on the Plato system in 1981, this gameplay of several blocks has been eliminated together for more than forty years.

If you haven't played "Gem Study Formation" at least, you have also seen "Happy Elimination" or "Everyday Love Elimination". "Happy Edit" has been launched for 8 years, and monthly active users remain around 100 million, with a total of 800 million players.

Color blocks, fruits and vegetables, cute pets, can be eliminated by three, or meet the duration of the unit, or meet the quantitative points, players can enter the next level. Most players of three games do not care about the result of the final customs clearance And care about the fragments filled by games and entertainment.

From the perspective of the mechanism, there is not much difference between "A Sheep" and most of the three games. If it is said that the picture is simpler and the sound effect is more magical.

Soon, the players discovered the bone where the bones of "A Sheep" were clear. After eliminating the surface of the surface, the player will always be pressed below the three or four layers. There is almost no way to clear the customs. When they have worked hard to eliminate the last two floors, they will find that the rest of the blocks are two or two, and they cannot clear the customs customs at all.

The second level of "A Sheep". Figure/game screenshot

Players can only get additional props by clicking to watch the advertisement, and finally get the chance to pass the level. Some players vomited, played 50 sets of "Sheep", and watched 75 minutes of advertisements.

It makes sense that such a "unsightly eating" game is not uncommon for Chinese users who have popularized smartphones for more than ten years. Click the closure key in the upper right corner to let it disappear in the mobile phone forever. Home.

But "A Sheep" is an exception. As the number of players stuck in the second level is increasing, the number of people who died with him has doubled.次, rushed to the windmill again and again.

Humans have natural dependence on experience, because experience can always bring a sense of security.

The experience of the three games is that this time has not passed because of bad luck. Try it a few more times and will always pass it. But soon the sense of security brought by experience was crushed ruthlessly by shame.

The feeling of shame brought by the Sanlian game is why many players are attached to "Sheep with a Sheep".

In the view of the players, it is even more ashamed that "the three game cards are taken away with a big sniper with a big sniper with a dagger with a big sniper with a big sniper?" "".

In the Analects of Confucius Constitution, Lu Guoban uses "knowing it" to describe Confucius to evaluate Confucius' tireless persistence. It is different from the players who died in "Sheep". They are "knowing what it can do."

With the increasing feeling of shame, who can become the earliest ashore among the many "loser" is particularly important, coupled with the factors in the game rankings and IP ownership places. Players began to use the game duration. In exchange for higher rankings.

"Sheep's Sheep" is the list of belonging. Figure/game screenshot

I believe I can win

When players encounter difficulty games, they often do a judgment question.

Whether the game does not let me pass at all, or my luck/level causes me to be unable to pass?

If the player judges the former, it is easy to give up the game. Once the player judges the latter, it will be aroused greater challenge desire.

There is no difficulty game. It is boring, because people never cherish the things that can be obtained at hand. The level that is not overcome will be buried in the player's heart to keep a motivation to continue playing.

For mature game production companies or teams, the difficulty of balancing games is a very particular thing. When designing the game is difficult, it is important to make the player's efforts and return, so as to ensure its sense of accomplishment and satisfaction.

Compared with real life, the rules of the game are clear, the feedback is clear, and the success or failure is clear. Regardless of the losses, players have always had positive feedback.

Although it is difficult to clear the customs, every group of disappears, the game will give special sound effects to feedback. This is a positive affirmation of the game behavior of the player. This must be timely and constant. In real life, it is definitely not easy to get outside the outside world at any time. Players have continued to be determined to win the desire to win, at least close to the imagination of victory again and again. For many people, it is easy to get close to the victory than the work that cannot be seen in the head and the meaningless life. many.

In 2013, the popular game "Flappy Bird" also became popular with the difficulty of being difficult to challenge. The challenge increased the stimulus of life. Unlike the gradual difficulty of general games, "Flappy Bird" was difficult to hell.

"Flappy Bird". Figure/game screenshot

Public information shows that during the peak period, "FLAPPY BIRD" can obtain a $ 50,000 in income through ads in the app.

This also allowed more and more game designers to look at the development of mini -games. The WeChat mini -game "Jump" born in 2018 fully inherited the glorious tradition of "Flappy Bird".

"A Sheep" pushed the essence in the ultimate direction. The most successful place for "Sheep to a Sheep" is to wrap the package that deliberately does not let the player pass the level, so that the player has the idea of ​​"I can pass hard to pass". The difficulty of the game deliberately increased the difficulty.

Its bad is also here. Instead of giving the rewards that players who are trying constantly, they have given a lot of opportunities to watch advertisements, so that players can truly become the sheep in the light hair.

The production team behind "Sheep", Zhang Jiaxu, founder of Beijing Jianyou Technology, said in an interview with "Chinese Entrepreneurs" that the difficulty setting is a combination of the fun of the game and social topics. "What if they are like the first pass?" Zhang Jiaxu said.

On September 15, a screenshot of "WeChat Advertising Assistant" was circulated on the Internet. The picture shows "Sheep" revenue on September 14 reached 4.68 million yuan, and monthly income was as high as 25.65 million yuan.

It was confirmed by many parties that the screenshot was not true.

Do not want to be absent

When "Sheep's Sheep" occupy the hot search list of various platforms, it is no longer simple to be a game, but has become a social event. In social incidents, it became important.

Initially, the game brought a sense of shame to players, which inspired the desire to share. Based on WeChat -based free mini -games, with its own strong attributes.

Initially, the sharing of players was very powerful. By looking for a companion and seeking the method of passing the customs, it was similar to the way that traditional gamers encountered difficulties to resort to game strategies or game masters.

However, due to the limited game mechanism, the players soon found that there was no way. Everyone was stuck. The initial help -style sharing became a playful drama sharing.

"Share it with Xueba in the class, and I can't pass it to see him. I get great satisfaction."

"The leader gave me a problem every day, and I sent it to him, making him uncomfortable for a while, even if it was only 5 minutes, it would be good."

With the huge amount of sharing forwarding, the topic and heat of "Sheep with a Sheep" are getting higher and higher. Some people who have not been shared feel empty and lonely, so they consciously join the game, just to be in the tea room or the cafeteria. There is no absence in the exchanges around them.

Compared to customs clearance, it is obviously much easier to do. You only need to come in along the link or search for a few characters, you can easily join the game, and then become the denominator of the 0.01%customs clearance in the official mouth.

When the number of people present continued to increase, "Sheep's Sheep" brought the player's non -game experience, but the number of players increased, because a large number of participants were not conventional players of the game, and soon people no longer attached to how to clear the level.

The group of classmates who did not speak for a long time, briefly became hot again; competitors who hooked up their hearts also looked a lot of harmony; in the usual thoughts, he thought he was cold and facial paralysis, but also had a cute side ...

There are more and more people who are "social terror". People do not need to socialize, but do not know how to socialize. In order to avoid huge costs in socializing, they simply reduce social networking.

The virus spread of "Sheep" gave people a chance. As for whether it is "Sheep" or "A Cow" or "Pig Pig", it is not important.

In fact, whether it is "Flappy Bird", "Jump", or "Synthetic Big Watermelon" and "Summon Dragon" and other mini -games, there is no popularity that lasts too long. With the tide of social topics, quickly harvest a wave of wealth and then then wealth. Hidden into the dust, and shows the shortcomings of the life cycle.

If "Sheep has a sheep", after the topic of the topic is cooled, it still "sticks" the player, and it is very difficult to rely on the "second level trap". Of course, the creator did not expect "sticking" players.

Perhaps for a week, the original plain feelings and difficult lives will still return, and people will retreat to each other's distance, waiting for the next social feast opening.

People will eventually understand that no matter how difficult the game is life is simpler than life.

Author: [email protected]) Editor: Hu Yun

Operation editor: Xiao Ran

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