"Kangyang Shanxi · Qiuxing University" Shanxi Tourism Series Promotion Conference was held

Recently, the Provincial Department of Cultural Traveling has held five Shanxi Cultural and Tourism series of Shanxi Culture and Tourism Series with the theme of "Kangyang Shanxi · Autumn Universiade" in the Guangdong -Hong Kong -Macao Greater Bay Area, Beijing -Tianjin, and Fujian. The series of promotion conferences are designed to show the brand of "Kangyang Shanxi, Xiayang Shanxi" brand and Shanxi's most distinctive cultural tourism resources and line products in all aspects, and invite tourists from various places to come to Shanxi to enjoy the autumn scenery and enjoy Kangyang.

The Shanxi Cultural Tourism Propaganda film "Jinjia Ballad" and "Three Character Classics", which were played on the scene of each promotion event, won unanimous praise from the audience. The promotion meeting combined with the resources of our province's historical culture, natural ecology and other resources, focusing on 5 autumn tourism characteristic lines such as "boarding and appreciation of autumn", "ancient building passwords", "golden autumn nights", "poetry and painting villages" and "water rhyme secrets" Essence These lines cover many tourist attractions in the province, tourist resort, characteristic towns, rural homestays, local food, cultural experience, night tour and night entertainment projects. At the event site, many people took out the exquisite pictures in the tourist promotional video played by their mobile phones from time to time. They were attracted by the cultural tourism recreational resources of "Damei Shanxi". sense.

It is worth noting that this series of promotion activities adopt offline promotion+online multi -channel accurate announcement method. Officials and merchants, regional head media, new media platforms, regional KOL and other industries in the city of customers are invited offline Relevant persons in charge are facing each other, so that they can better understand the characteristics and selling points of Shanxi Cultural Tourism resources. The offline promotion and participation of multimedia are more effectively promoted to the sharing of cultural tourism resources, mutual marketing, and marketing of cultural tourism resources between our province and the places.

In recent years, our province has vigorously strengthened regional cultural tourism cooperation, took the initiative to go out, accelerate the construction of a new model of cultural tourism regional cooperation, and carried out multi -level, multi -field, and multi -angle cooperation in the cultural and tourism field to promote the destination and customer source place. The two -way interaction of the market has comprehensively enhanced the reputation and influence of our province's tourism in key customers.

Next, our province will focus on the "Yellow River Cultural Experience", "Great Wall Expo Collection", "Taihang Tourism Health" as the line, and jointly develop line products that meet tourists' leisure, health, health, freedom, and personality. , Kangyang, vacation and other personalized tourism routes, so as to attract more tourists to Shanxi, know Shanxi, and taste Shanxi.

Li Meixia, Chief Reporter of Shanxi Economic Daily

- END -