[Cai Zhi Headline] Indexed plagiarism!"Sheep has a sheep" is about to collapse when the fire burst?

In the past two days, the Weibo hot search list was occupied by "one sheep".

On September 14th, a elimination mini -game called "Sheep has a sheep", with the "god operation" of a large number of players with the second level, stimulated a group of game anchors to experience trials and strategies. Airborne Weibo hot search first.

The popularity of the game once made the server collapsed 3 times in 2 days. What originally became curious about the origin of "a sheep"?

At the same time, the trader behind Beijing Jianyou Technology Co., Ltd. (hereinafter referred to as "Jianyou Technology") also surfaced. It is understood that behind the company, there is also A -share company Gabit (603444.SH) holding shares.

The customs clearance rate is less than 0.1%

Stimulate netizens "anti -bone"

What kind of game can you quickly become popular overnight?

According to the official introduction, "a sheep has a sheep" is a small game to eliminate mini -games, with a customs clearance rate of less than 0.1%. The main gameplay is all kinds of blocks that overlap. Players need to click on the card above. The selected card will be moved down to the wooden frame at the bottom. A maximum of 7 cards can be stored in the box. When placed in the box, it can be eliminated.

It is characterized by "extremely difficult" and has therefore become a "popular challenge."

There are 3 props in the game, which can be obtained by sharing. In addition, watching video ads can be resurrected, but the props and resurrection can only be obtained once. After the game clearance, you can enter the provincial/prefecture -level market list, thereby helping the region rankings. This division has also aroused the desire to fight for his hometown for netizens.

As the game is too hot, its server is abnormal, and some netizens even report that the game has collapsed 3 times in less than 24 hours. On September 14, the official Weibo of "Sheep had a sheep" said that the current server is abnormal, resulting in the unable to log in to the game. The company is investigating and fixing urgently. Please wait patiently. After the repair is completed, you will synchronize everyone as soon as possible, thank you for understanding.

Later, the degree of popularity exceeded expectations, and the official emergency issued a 5,000 yuan "reward order", and urgently recruited back -end server development. The official said that "5,000 rewards for admission and 5,000 prizes for self -recommended entry."

As of the noon on September 15th, the total number of Weibo topics of "Sheep has a sheep" has exceeded 2.2 billion times, and the number of discussion was 195,000. In addition, the video playback volume of the game -related strategy continues to increase, and there are multiple videos of more than 10,000 videos at station B.

With the rise of related topics and the rise of the number of players who come here, WeChat Mini Program shows that more than 1 million people have played this game. The Baidu index of "Sheep" also increased from 0 times a day to 58604 times on September 14.

Liao Xuhua, a senior analyst of the cultural and consumer industry for the rapid out of the circle of "a sheep", said, "I think I think it is mainly the game design and social mechanism. The elimination (tiles and three disappearances) have both leisure and challenges. The gameplay itself is very spread. Coupled with social mechanisms such as sharing and formation, the platform characteristics of Douyin and WeChat are maximized. "

However, Zhang Shule, an observer of the Internet industry, bluntly said, "Such casual games, such as neurotrans and travel frogs, are mostly hot for one week or month. Because the game is reflected in the carrier and type, players are prone to aesthetic fatigue."

There are so many sheep "red"

Accused of plagiarizing "3tiles"

For a long time, the elimination game has taken advantage of simple and easy -to -use, and has occupied a considerable market share in the mobile game market. Looking at the WeChat mini -game, web mini -game, etc., you can open the game products that you can open the game without relying on the download application. Essence However, from the perspective of the total product volume, this small game that truly achieves the "explosive model" achievement is actually a handful.

There are many right and wrong, and "sheep" is no exception.

While the game came out, "a sheep with a sheep" also fell into a plagiarism storm. On the 14th, some netizens broke the news that this mini -game was suspected of plagiarizing the game "3tiles". Judging from the exposed game screen, "a sheep" and "3tiles" are exactly the same in terms of gameplay. The difference is the icon of the two.

Left: Sheep has a sheep right: 3 Tiles

After the plagiarism incident was exposed, some netizens expressed abandoned pit, but some players pointed out that eliminating the gameplay is similar, and it cannot be determined that there is a plagiarism behavior of "a sheep".

In response to this, some media contacted Jianyou Technology of the "Sheep" affiliated company, and the relevant person in charge of the company denied that "a sheep with a sheep" copied the "3tiles". The person in charge said that the "sheep with a sheep" game uses the most basic gameplay. If the gameplay of "Three" is plagiarized, there are too many such games. He also said that the company would not have a conference, and users naturally have their own judgment.

At the same time, the person in charge also revealed that the independent app of "Sheep with a sheep" is in the Apple Store review stage. The specific launch date is unclear. The next step in the game content will be updated, including the game's peripheral content will be added one after another.

"Sheep has a sheep" behind the redness

Pushed

The behind -the -scenes trader of the successful "sheep", Beijing Jianyou Technology Co., Ltd. (hereinafter referred to as "Jianyou Technology"), was established in 2021, engaged in the technology promotion and application service industry, and has "sheep's sheep software" 11 software copyrights.

According to the company's investigation, Jianyou Technology was jointly held by Zhang Jiaxu, Xiamen Thunder Network Technology Co., Ltd., and Beijing Le Shi Technology Co., Ltd. Photo source: Enterprise Check

It is worth mentioning that behind Jianyou Technology also has the blessing of multiple capitals such as Xiamen Thunder Network Technology Co., Ltd.. Among them, Xiamen Thunder Network is a company of A -share company Gibit, which in June 2022, holding 10%of the shares of Jianyou Technology, is the second largest shareholder.

Public information shows that Gibit is a game operator such as "asking mobile games", "one thought of galloping", "Moore Manor", "the strongest snail (Hong Kong, Macao and Taiwan version)". In 2021, Gibi became the only game company with a per capita salary of more than one million in A -share listed companies.

Regarding the explosion of "a sheep with a sheep", Gabit said in an interview with the media on September 14 that the relevant income of "sheep with a sheep" will be reflected in the investment income of Gibit. As of the closing of September 14, Gibig's stock price fell 0.41%compared with the day before yesterday to 277.29 yuan/share.

According to media reports, Zhang Jiaxu, the founder of Jianyou Technology, created the first WeChat mini -game monthly game "Pirates" as the producer, and this game was as high as 25 million. At this stage, a larger leisure social game of Jianyou Technology has entered the overseas test stage.

How long is the life of this game? Wei Mingye, an analyst of the game industry, believes that after years of development, the game ecology of WeChat mini -games has gradually matured, and the realization ability is continuously improved. However, although the market has maintained a growth rate and competition is equally fierce, mini -games are evolving in the direction of quality, and products that seek rapid realization will eventually be replaced by high -quality games operating long -term operations.

"Sheep with a sheep" is not the first time in the game circle to make the game into reverse marketing.

In 2019, the mobile game "MAFIA City" of Youta Games released a wave of "reverse marketing" boom through YouTube game expert PewDiePiepie overseas, so that the product has made enough attention overseas and won the eye, and won the eye, and won the eye. It is quite considerable income.

And "a sheep with a sheep" has also become the latest case of reverse marketing. The game screen, music and the first level of "sheep" allows users to establish certain expectations for the difficulty of the game, and the soaring difficulty of the second level violates the expectations of the user, and then produces negative emotions.

Some scholars studying game marketing said that game producers will cleverly control the difficulty of the game, while properly stimulating the players' negative emotions while guiding the players to make "posting Weibo", "watch advertisements", "repeated challenges, challenge "Payment" and other behaviors.

Have you spent time on "a sheep with a sheep"?

Source: WeChat public account "Cai Zhi Headline" comprehensive self: Surging News, Beijing Commercial Daily, Caixian, First Finance, etc.

Editor -in -chief: Bai Jing

School pair: Yuan Kai

Review: Gong Zimo

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