Jinan Zhangqiu: Lanshou created a grand event for a grand event!

Expo China Hand -made, shared the cultural travel event. On September 15, the 3rd China International Cultural Tourism Expo and the first Chinese traditional craft conference opened. In the Central Broadcasting and Television's main station exhibition area, "China on the Tip of the Tongue" was scheduled, and the Zhangqiu iron pot was noticeable. Entering the Jinan exhibition area, Zhangqiu elements such as iron pot are wonderful, showing the soft power of the city. When you come to the Zhangqiu exhibition area, the theme song "Go Home" in CCTV's hit drama "Sanquan Creek Warm" is melodious. Zhangqiu Iron Pot, Qi Zhentang ordered silver pot, wooden version of New Year's paintings, Puwei woven, friendly gourd, national drums and other distinctive hand -made products fully displayed. Among them, Min Wei, the inheritor of Longshan Black Pottery Skills, lasted for more than a year -a large -scale sculpture "Mother" with a height of 1.9 meters high is magnificent and wonderful. Culture, creative products that drive tourism ...

Ask Qu to be so clear, for the source of living water. Tourism and culture are regardless of family. Those places with rich human resources and infiltration of historical and cultural charm are always particularly attractive. Just as Jinan, the parality of thesis and tourism resources all have the confidence of "not allowing".

When the "integration of cultural tourism" has become an important driving force for the tourism industry's rejuvenation, and it has become an important criterion for testing the strength of the city. The integration and development of industrial sectors such as gardens, exhibitions, etc., so that tourism is no longer a "punch card" style of "one tour", but has become a deep cultural experience. In this context, look at the development and changes of the Zhangqiu cultural tourism industry, relying on the heavy historical and cultural resources, actively integrate into the development pattern of Jinan, and continue to polish the "National Global Tourism Demonstration Zone" and "The Hometown of Folk Culture and Art in Shandong Province". "Provincial Culture and Tourism Consumption Pilot County", "Typical county and districts in the province's high -quality development of the province", innovative business cards, to promote the "two innovations" of culture and the high -quality development path of urban soft power.

——In 好 —— —— ——, good grade is in the chapter

From Longshan Culture, which has been more than 4,600 years ago, in Jinan, Zhangqiu has a unique historical status. One of the civilian units in the territory is selected as "100 -year -old archeological discovery of 100 years", and 8 civilian security units were selected as "Shandong 100 Years 100 items. Important archeological discovery ". This city's genes contain multiculturalism such as Longshan Culture, Capital Culture, Blacksmith Culture, Confucian Culture, and Spring Water Culture. This fertile soil shines with a number of art treasures such as Longshan Black Pottery, Zhangqiu iron pot, gourd carvings, Puwei grass editing, Bai pulse wine wine, Huangjia barbecue, Zhangqiu core, and Qingye Wuyin drama. With deep historical context, unique location advantages, and diverse cultural collisions, Zhang Qiu became a cultural resource -rich mine.

Based on the combination of historical culture and natural scenery pearls and complement each other, Zhang Qiu insisted on creating ingeniously as an effective way to promote the "two innovations" of culture, so that traditional craftsmanship, take the "Shandong hand -made" east wind, walk into ordinary people. Family.

Create Shandong hand -made Zhangqiu display experience centers, collect more than 300 hand -made products involving more than 30 non -heritage enterprises involving Zhangqiu, allowing traditional handicrafts to live. At the exhibition site of the Shandong Provincial Tourism Development Conference in 2022, Zhangqiu exhibited a variety of products on the Jinan City booth, all of which have entered the "track" of the economic development of fingertips. Essence Li Qingzhao's cultural and creative tourism products such as tea sets have both practicality and ornamental, showing the cultural connotation of Quancheng and welcomed by visitors. Hand -made products such as Longshan Black Pottery, Zhangqiu Iron Pot, and Silver Pot were selected as the "Shandong Hand -made · Preferred 100" list. Soft power.

Inheritance is not the East Pavilion of Shu, and the guardian is not far away. Let the excellent traditional culture live not only to remove the dust of history, but also let Zhang Qiu's essence come out of the niche and walk into our lives. As a representative of the Jinan -African heritage project, Longshan Black Pottery craftsmanship not only has a deep historical and cultural accumulation, but also sets out the development model of promoting rural revitalization through the establishment of associations and construction bases. The "Zhen Sanhuan" iron pot that is made of ingenuity inheriting the Chinese food culture with ingenuity. While inheriting the history of Zhangqiu's long iron smelting, it has absorbed the employment of the local iron smelting master, explored "+e -commerce", "+live broadcast", etc. A variety of inheritance paths, extending the channels for extending traditional skills, and renewing old craftsmanship. Taking traditional skills as a carrier, with the inheritance as the core, and innovation as the driving force, Quanyun Fei Heritage has achieved industrial development in cross -border integration.

From one person to a group of people, from single -piece products to cultivating brands, traditional craftsmanship extended vitality and rejuvenated new vitality. Zhang Qiu is creating a "ingenious hand -made good product in Zhang" brand, promoting the creative transformation and innovative development of excellent traditional culture, and brightening the innovative business card of the famous city.

——An a cultural tourism project, empowerment development

Longshan Black Pottery has developed a private custom tour, receiving nearly 300,000 tourists annually. Jinan Hulu Culture Industrial Park was approved by the Jinan Education Bureau's research practice base, accepted more than 20,000 students annually, and developed more than 50 kinds of gourd practical products such as gourd lamps and gourd audio. Wu Zhong Huang's barbecue has gained 319,000 fans through the "non -heritage+Internet" model ... Behind the gratifying results, in addition to the enthusiasm of consumers to travel, it is more important. , Continuously cultivate new and new models and new models of tourism, and accelerate the formation of a number of new supply and new demand. The major cultural tourism project designed by the Chen Xianghong team of Zhejiang Wuzhen Scenic Area — the ancient city of Mingshui cleverly incorporated Baili Spring Group into it, combining many excellent traditional culture such as Qingzhao Culture, Folk Culture, Spring Shui Culture, Confucian Business Culture. The Baili Quanquan group will be seamlessly connected to the Mingquan Quan Department in the West of the Ancient City of Mingshui and the Xiujiang River Natural features in the north. The characteristic regional culture will allow many tourists to experience "poetry and far away" in tourism.

Among the cultural tourism projects on the ground, Overseas Chinese Town. As the opening work of the OCT Group in Shandong, I use the national advantageous resources to empower Shandong Cultural Tourism, and join hands with Central Radio and Television's "National Treasure" and "Chinese National Geographic" of the Chinese Academy of Sciences. · The three core driving projects of the Wonderful theater, the China National Geographical Exploration Center, as well as cultural tourism projects such as geometric bookstores, cultural custom catering markets, outdoor entertainment equipment 360 extreme flying balls, and launched the "National Treasure" performance "National Treasure" " "Eggshell Tao Xun Ji Ji", promoting Longshan culture, inheriting cultural genes, and promoting the "two innovations" of culture.

While high -standard planning and construction of key cultural tourism projects such as Mingshui City, OCT and other key cultural tourism projects, high -quality construction and construction of the "Qilu Ancient Cultural Tourism Corridor", explore "non -heritage"+ through various forms such as rural tourism, industrial tourism, and research tours. The Internet,+film and television,++cultural tourism and other "culture+" paths. The industrial tourism project created by Bai verse wine industry is the national AAAA -level tourist scenic spot ... Combined, ecological priority, breakthroughs in the area, concentrated on creating the "five golden flowers" of Lingxiu Hu Shan, Mingshui Ancient City, Charm Embroidered Source, Water Village Baiyun, and Smart Manufacturing New City.

Today, the scene of the integration of Jinan cultural tourism is spreading in depth, and the story of "poetry and the distance" is even more exciting. With Dongfeng, Zhang Qiu also implemented the major national strategy of the Yellow River, accelerated the construction of cultural and tourism projects of the Yellow River cultural theme, and planned to organize festivals such as the Yellow River (Zhangqiu) Cultural Topic Exhibition and Zhangqiu Scallion Cultural Tourism Festival. Soul of the development of cultural tourism.

——Profeng rural tourism, help revitalize

In May of this year, the long -story series "Sanquanxi Nuan" with the story prototype of Sanxianxi Village, Shuangshan Street, Zhangqiu District was broadcast on a set of golden stalls in CCTV in the evening, and on CCTV, Tencent, iQiyi, etc. The platform was broadcast simultaneously. The drama showed special products such as Longshan Black Pottery, Zhangqiu Iron Pot, Ming Fragrance Rice, Longshan flavor and other tourist scenic spots such as Bai veins, Zhujiayu, and Mingquan. Wonderful and soft power shows a colorful scroll of rural cultural tourism integration and development.

This is not only the vivid practice of Zhangqiu's implementation of the "Six hundred projects", promoting the popular practice of literary and artistic creation, but also to promote the deep integration of cultural tourism and polish the village's revitalization of Qilu model innovative business cards.

Summer retreats Jiuxiao Jing, Qiu Cheng is clear. During the Mid -Autumn Festival, a series of activities such as ecological tourism, folk customs, parent -child tourism, picking tour, and cultural tourism were planned. Three days of long holidays, receiving 87,400 tourists, an increase of 108.5%year -on -year, and the number of tickets for each scenic area exceeded 1.6 million yuan, year -on -year year -on -year Grow 19%. "Going to the countryside to travel" has become a hot topic, which has continuously met the diverse, multi -level, and multi -faceted spiritual and cultural needs of the people.

In recent years, Zhangqiu has highlighted tourism, layout Qilu science and technology, intelligent manufacturing, Qilu ancient road cultural tourism, and the "four corridors" along the yellow ecology of the yellow. The "three major areas" of the pastoral scenery, planning cultural tours, ecological tours, rural tourism, industrial tourism, red tourism, winter tour, night tour, and other seven major tourism products, promote tourism and ecology, agriculture, recreation, catering, accommodation, etc. The formats are fully integrated and developed.

Points on the construction of the "Five Types" villages and build 239 model models. The embroidery Hui Shi Jiaya was evaluated "Top 100 Examples of the Beautiful Village in China". Promote the construction of boutique lines online, create 6 boutique lines including Fantastic Dingzhuang, Poetry and Painting Wenzu, Xiujiang Ancient Rhyme, Colorful Embroidery, Guagu Fragrance, Qilu Ancient Road, etc., highlighting the advantages of landscapes, historical culture, industrial characteristics and other resource advantages Essence Promoting the construction of the entire scenic area on the surface, the north is based on the theme of "Sweet Hometown · Fairview Yellow River" to create a demonstration base for agricultural ecological protection and high -quality development on the banks of the Yellow River. 3 pastoral complexes of Quancheng Bai Garden, district -level Oriental businessman, provincial -level Sanxianxi, district -level water village Baiyun two Qilu model demonstration zones and municipal Xiujiang Yun · Dongcheng Gallery Beauty Rural Pioneer Zone, to build The core carrying area of ​​urban and rural integration and development; the theme of "Poetry and Painting" in the south, focusing on the implementation of Qi Great Wall National Park, Jinping Mountain again, colorful farm -level city -level rural complexes, etc. The district, improve the level of rural tourism income, promote the comprehensive revitalization of the countryside, and embark on the road of integration and development of cultural tourism. China Longshan and Quanyun Zhangqiu, ingenuity has continued, and the highlights of the cultural tourism industry are frequent. It is full of talents in cultural and tourism. Innovative business cards are even more shiny.

Source: Zhangqiu District, Jinan City

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