Policies help the silver -haired "touch the net" for the elderly to learn "Blowing and Playing" online

On June 15th, a video of "62 -year -old aunt learned the piano for 1 year crying teacher" appeared on the hot search. While people lamenting the aunts' sounds, "the elderly learn musical instruments" and "how to learn the musical instrument" again Become a hot topic.

The reporter learned that with the orderly conduct of "special aging of Internet applications and a special operation of barrier -free transformation", many websites and APP responded positively, and the "touching the net" of middle -aged and elderly people became more and more smooth. At the same time, the demand for the release of "spiritual culture" in the fields of "spiritual culture" in the fields of calligraphy, musical instruments, and painting is being concerned about by many companies. Education platforms for the elderly have sprung up.

Online teaching provides a display platform for "Silver Hair"

Today, the elderly are really "different". For them who have received higher education and have a certain economic foundation, they are more pursuing retirement and respect for self -satisfaction and joy.

A few days ago, Ms. Huang, a 63 -year -old consumer, told reporters that this year she learned two musical instruments of gourds and electronic piano at the same time this year. During the epidemic, she followed the online teachers to learn, watch the playback exercises, and send videos to the class group. Her daily life. "Lianyin, jumping, dual sounds, three chords ... playing skills are constantly rich, so that I have experienced the joy of young people 'upgrade and playing monsters in the game." In addition to changing mentality, Mr. Li, 62, also Sighing, "After practicing the gourd for a while, not only does it feel that the lung capacity has increased, but the fingers are more flexible."

Earlier, Zhao Yan, secretary of the Party Committee of the Central Conservatory of Music, also said in an interview with reporters that learning music and instruments is also a good way to cultivate the body and mind. He suggested that the majority of middle -aged and elderly people participate in and feel the beauty of life in music. "Zero -based on the piano, Guqin, and Guzheng, which are easy to get started. There are some foundations that can try the piano, Erhu, and exercise the coordination of hands, eyes, and brain."

The relevant person in charge of Fengjin Class said in an interview with reporters that compared with young people, the elderly learned slowly and forgotten. In response to this situation, the method of "online teaching+curriculum playback" will be more suitable for the elderly to learn. In addition, most middle -aged and elderly people are more willing to show themselves. The online education model provides a platform for everyone to display. Students can send the videos of the practice and performance of the practice after class in the "class group". Mutual assistance finding problems and correction problems can also meet the needs of students sharing and display.

Capital has made great efforts in the field of "spiritual culture"

From the square dancing to the park group band, to the online practice "blowing and singing", the penetration and popularity of the Internet and mobile smart terminals have changed the entertainment habits and performance of contemporary middle -aged and elderly people. The elderly started to learn online.

According to the "47th China Internet Development Statistics Statistics Report" released by the China Internet Information Center, as of the end of 2020, the size of netizens in my country reached 989 million. Essence

The continuous advancement of the "aging" process from all walks of life has made more and more middle -aged and elderly people more convenient to "touch the net". They were almost unprecedented, accepted and learned to use various WeChat mini -programs, learned to start teaching live broadcast from WeChat group and friends circle, and learned short video apps such as Douyin and Kuaishou.

Based on this, they have huge needs in the fields of "spiritual culture" in calligraphy, musical instruments, and painting. They are focusing on online education and become the object of capital.

In March 2021, the gongs technology that focused on silver-issued entertainment tracks to provide systematic solution business for the elderly to provide systematic solutions business completed tens of millions of RMB round financing; in January 2022, middle-aged and elderly online interesting community Hongsong It is announced that the 100 million -dollar A+round of financing is mainly targeted at retired people. It provides hundreds of interesting professional courses such as vocal, instruments, calligraphy, painting, dance, and tourism through live broadcasts, real -time interaction, and community.

By the policy of Dongfeng Elderly Education Market, there is a lot of promotion

In February of this year, the State Council issued the "Fourteenth Five -Year Plan" National Aging Career Development and Pension Service System Plan ", which focused on the need to actively promote the education and training system of middle -aged and elderly elderly, enhance their sense of gain, happiness and security, realize Middle -aged and elderly groups "have something to do, learn to learn, and do something old."

In fact, according to the "Research on the Development and Index System of China's Aging Industry and Independent System", based on the price of 2010, the total consumption of China's elderly population in 2030 is about 12 trillion yuan to 15.5 trillion yuan, and the ratio of GDP will increase to the national GDP. To 8.3%to 10.8%.

The number of elderly population has continued to expand, and the consumption potential of the elderly population has also risen. Based on various reasons, these elderly people have a stronger demand for education, which has further enhanced the development space of elderly education. The reporter learned that as early as 2019, there were more than 76,000 educational institutions in China, and more than 13 million elderly students, including long -range education, accounted for 5%of the 60 -year -old and over the age of 60 and over.

The person in charge of "Hongsong" said, "Today's middle -aged and elderly people are very different. They have plenty of time and the basis of mobile Internet, and they have a strong spiritual culture and learning needs, but few products can fully meet their own satisfaction Demand. Existing products are generally tool -type, and do not pay attention to the identity and social relationship of the elderly, and do not reach the deep needs of users. "

How to meet the future educational demands of middle -aged and elderly groups need to start from their digital age, pay attention to their diverse hobbies and social needs, and use the Internet technology methods to meet their self -display, social and entertainment needs, and help them be inEstablish a new social relationship in collective interaction to exert social value.

Text | Photo Reporter Wang Xuezi

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