The output value of cosmetics industry ranks first in Guangdong will start high -quality cosmetics assessment work

Text/Yangcheng Evening News all -media reporter Chen Zeyun

As the largest province of cosmetics in the country, how can Guangdong promote the agglomeration, high -end and internationalization of the cosmetics industry?

On September 15, the Guangdong Provincial Drug Administration held a routine press conference. Su Shengfeng, a first -level inspector of the Provincial Drug Administration, introduced the development of the cosmetics industry in the province.

The reporter was informed that since the release of the "Implementation Plan for the High -quality Development of Cosmetics Industry in Guangdong Province" (hereinafter referred to as the "Implementation Plan") at the end of 2020, the construction of the 7 major cosmetics industry parks in the province has entered the expressway, and the industrial agglomeration is significantly enhanced. This year, Guangdong will use the provincial high -quality cosmetics as the starting point, implement brand cultivation, play a benchmark leading role of famous products, excellent products and advantageous enterprises, and drive the high -quality development of the industry.

7 major industrial parks enter the fast lane

Data show that as of now, Guangdong has 3008 cosmetics manufacturers, accounting for about 56.5%of the country's total; the number of domestic cosmetics filing in the province is 1.028 million, accounting for about 72.6%of the country's total. The total output value of the cosmetics industry ranks first in the country and is an important production area for cosmetics in the country.

Su Shengfeng introduced that Guangdong's cosmetics industry is upgraded from "chain" to "ecological excellence", showing the significant characteristics of Ji Juqiang. Since 2021, the construction of 7 major cosmetics industry parks in the province has entered the fast track.

Among them, Guangzhou continued to promote the construction of "Baiyunmei Bay" in Baiyun District, "Southern Meigu" in Huangpu District, and the "China Meidu" industrial park construction of Huadu District; Shenzhen launched the construction of the "Beautiful Valley" high -end cosmetics industry cluster; Shanwei Promoting Haifeng Beauty makeup Construction of industrial parks; Qingyuan relying on the Guangqing integrated strategy to comprehensively promote the construction of the "Beauty Silicon Valley Industrial Park"; Yunfu promotes the construction of Guangdong (Xinxing) Wanyangzhong Castle Cosmetics Industrial Park. The vertical integration of the cosmetics industry chain of the province has continued to increase, its advantages in various regions are complementary, and the high -quality development pattern of industries is initially formed.

In recent years, the R & D and innovation capabilities of cosmetics companies in Guangdong Province has increased, and the core competitiveness of enterprises has continued to increase. The number of patent applications is an important vane for industrial competitiveness. According to statistics from the State Intellectual Property Office, as of the end of 2021, the number of cosmetics patent applications for cosmetics was as many as 43,300, ranking first in the country and 2.4 times the second place.

Improve the speed of approval of cosmetics production licenses

Data show that in the past three years, the number of cosmetics and new raw materials for the province has continued to rise. The number of special cosmetics in the province increased from 7,654 in 2020 to 1,1223 in 2022, accounting for 65.6%of the country. The number of general cosmetics filing increased from 384,000 in 2020 to 857,000 in 2022, accounting for 69.1%of the country. The new raw material filing has been implemented since May 2021, and has filed a total of 4 to date, ranking second in the country.

In order to further promote the high -quality development of Guangdong's cosmetics industry, as the leading department of the "Implementation Plan", the Provincial Drug Administration established a leading group to promote high -quality development of the biomedical industry in April this year to establish a "provincial and city linkage" cooperation with key areas of cosmetics. mechanism. Among them, the Provincial Drug Administration has signed a framework agreement with Shanwei, Shaoguan, Guangzhou Development Zone, Guangzhou Baiyun District and other cities and districts.

According to Su Shengfeng, the Provincial Drug Administration optimized cosmetics production license to continue the approval process. The time limit of the license approval was compressed from the original 60 working days to 20 working days, further deepening the reform of the "decentralization service" and release the vitality of the industry's main body.

Start high -quality cosmetics assessment work

It cannot be denied that compared with European and American products, there is a gap in international competitiveness of cosmetics in my country. "Guangdong is a large cosmetics province but not a strong province. The cosmetics brand is weak and the brand's influence is not strong. It restricts the overall development level of the industry and the improvement of comprehensive competitiveness. Ye Yongcai, Director of Pharmaceutical Safety and Industry Promotion Office of the Provincial Drug Administration, emphasized.

The previous "Implementation Plan" clearly stated that it is necessary to encourage the cosmetics industry association to formulate Guangdong cosmetics high -quality products and high -quality enterprise industry standards. Relying on the advantages of Guangdong's cosmetics industry agglomeration, to accelerate the promotion of the professionalization, branding, and internationalization of Guangdong Province, expanding the manufacturing of Guangdong manufacturing And Guangdong's quality influence.

Today, Guangdong cosmetics companies are also accelerating the pace of catching up with international big names. According to statistics from the General Administration of Customs, although affected by the large environment and the new crown epidemic, my country's cosmetics export volume was 4.85 billion U.S. dollars in 2021, a year -on -year increase of 14.4%. It is expected that the export growth rate in 2022 will remain above 10%. Guangdong cosmetics exported in 2021 accounted for 35.1%of the country, ranking first in the country. In recent years, domestic cosmetics national recognition has increased significantly. In 2021, the "Double 11" Ali platform beauty flagship store sales rankings, the Guangdong brand's perfect diary ranks among the top three.

In order to further enhance the brand influence of Guangdong's cosmetics, Su Shengfeng introduced that Guangdong Province will conscientiously implement the requirements of the "Implementation Opinions" of the General Office of the State Council, implement the Guangdong Drug Supervision Science Action Plan, and promote the scientific research of cosmetics supervision. Among them, the role of academic social groups such as the Guangdong Drug Administration Science Society will be used to organize and organize domestic and Guangdong -related universities, scientific research institutions, enterprises and government departments to form a professional committee Related project research provides consulting services and suggestions for the high -quality development and supervision of the cosmetics industry in Guangdong Province. At the same time, this year's provincial bureau will also take the assessment of high -quality cosmetics in Guangdong Province as the starting point, implement brand cultivation, and play a benchmark leading role of famous products, excellent products and advantageous enterprises, and drive the high -quality development of the industry.

Specifically, this year Guangdong plans to criticize 5 categories of cosmetics products that can represent Guangdong levels. After gaining experience, gradually improve the evaluation standards, assessment rules and working mechanisms, expand the coverage of high -quality products step by step, and then vigorously promote promotion By the benchmark demonstration role of the evaluated products, guide the entire industry to carry out brand cultivation against standards.

[Related Links] The name and logo of the evaluation of high -quality cosmetics in Guangdong

In order to further create a good public image of Guangdong's high -quality cosmetics and enhance the brand influence of Guangdong's cosmetics, this year, the special class of high -quality assessment and brand cultivation of cosmetics in Guangdong Province will jointly cooperate with the Provincial Drug Administration Science Society to carry out high -quality cosmetics assessment and brand cultivation work.

From September 15th, the name and logo of the assessment of high -quality cosmetics in Guangdong Province will be publicly collected to the product packaging logos, advertising promotion, and Guangdong high -quality cosmetics assessment related activities. The solicitation event was as of October 15, 2022. The theme of the event is "high quality, integrity, innovation, technology, and fashion make beauty more vibrant." Units and individuals and individuals from all walks of life, especially art, design -related fields, to actively participate. This collection event will be selected for 10 outstanding design awards, each rewarded RMB 3,000. For works that have been adopted as the name and logo of the high -quality cosmetics in Guangdong Province, RMB 50,000 will be rewarded.

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