Lingnan Cultural Representative: Zhuelson

China Well -off Network Exclusive Specialty

Text ｜ "Well -off" · China Well -off reporter Mai Wanhua

Zhuangchen, Famous Gourmet, President of the Guangdong Food Culture Research Association

Johnson, founder of Guangzhou Zhuangchen Food Square Co., Ltd., famous Chinese gourmet, executive chairman of the China Cooling Committee, National Jury of China Hotel Industry, and President of Guangdong Food Culture Research Association. Guangzhou Zhuangchen Food Square Co., Ltd. has repeatedly participated in the planning and implementation of the Guangzhou International Food Festival and the Guangfu Temple Fair hosted by the Guangzhou Municipal Government. Organizing more than 100 brands with Guangzhou flavors gathered together to form a food brand alliance.

Johnson has planned and created many food festivals and food streets for many years, and has assisted Beijing Road Huifu Food Street to be selected as the honor of Guangdong Cuisine Food Street in Guangdong Province. And won the "2016 Chinese Snack Demonstration District (Square)" and "2016 Chinese Snack Promotional Contribution Award" issued by the China Culinary Association.

He spared no effort to push Chinese cuisine to the world, using food as a carrier to introduce Chinese catering culture including Cantonese cuisine to international friends including multi -national consuls. Johnson once received the Italian Consul General Bai Luisi in Guangzhou and Ms. Hai Ge, the Consul General of Norwegian, connects the Chinese food culture through "snacks" and tells the story of Chinese.

Johnson has participated in the filming of CCTV programs such as CCTV and such as the documentary "China on the Tip of the Tongue" and "Crossing the Silk Road on the Sea". Through the consultant and explained, the people across the country fully understand the characteristics of Cantonese cuisine and the unique food culture of Cantonese cuisine.

The Cantonese Master Project is one of the three key projects of Guangdong's employment and protecting people's livelihood. As a consultant and participated in "Cantonese Cuisine Master" as a consultant, it helps rural revitalization and spreading Lingnan culture. Johnson uses food as one of the cultural cores, and uses "eating in Guangzhou" as the foundation of Cantonese cuisine. It promotes the overall quality of the Cantonese cuisine project through cultural communication, so that the taste of Cantonese cuisine is sublimated.

Johnson was interviewed by the media.

Johnson has planned and created many food festivals and food streets over the years.

Johnson image photo

Since 1996, Johnson has published 15 foods and beverage books: "Johnson Food List" and other series of books. He combines traditional Cantonese cuisine with modern scientific cooking to create a cooking guide suitable for modern people's food habits; cooperation in cooperation; cooperation Written "Wine Said Meal Arts", combine wine culture with Cantonese cuisine culture, bring wine into Cantonese cuisine banquets, so that Cantonese cuisine gets more new inspiration in terms of matching and innovation, and promotes Cantonese cuisine to internationalization; Overseas and local diners provide an authoritative Guangzhou diet guide to promote the development of urban image of tourism food in Guangzhou; write a series of books in the "Beauty of Food" in Guangzhou's official food map.

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in mid -September 2022

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