The news comes!The restaurant opened by the two well -known male stars is on the market!

A part of the blue lobster ramen 158 yuan,

One abalone is 1288 yuan ...

In 2021, Jia Nailiang, Lei Jiayin

Founded a restaurant in Nanjing,

As soon as the price is opened, it is caused by the price of dishes.

It is reported that the operating company of this restaurant is

Catering Culture Management Co., Ltd. outside Nanjing Category.

recently,

Nanjing Cream Catering Catering Culture Management Co., Ltd.

Added a new person's information,

The target is 87,497 yuan.

On September 13, a reporter from Hyundai Express visited and learned that

The restaurant has been suspended.

Jia Nailiang, Lei Jiayin's partnership catering company

Executive more than 87,000 yuan

LL Western Restaurant

In recent years, the stars who have rolled in the entertainment industry have used their own fame to open a shop to increase their income. Some stars open milk tea shops, some stars open hot pot restaurants, and some open high -end restaurants. Because of their own star halo, these shops naturally attracted many fans to join forces.

In 2021, Jia Nailiang and Lei Jiayin opened a LL western restaurant in Nanjing together. At the beginning of the business, the two also came to Nanjing to build momentum for their restaurants. The LL Western Restaurant is positioned as a high -end restaurant. Its price has attracted some controversy, and it is not grounded by netizens. There are only two oysters a hundred yuan, a piece of blue lobster ramen 158 yuan, and a abalone for 1288 yuan ... Nevertheless, many fans and online celebrities will go to the restaurant to check in.

It is reported that the restaurant's operating company is a catering culture management Co., Ltd. outside Nanjing cuisine. Tiantian checking the equity penetration map shows that Dining Culture Management Co., Ltd. outside Nanjing Category is 15%and 85%of Lei Jiayin and Jiangsu Zetong Trading Co., Ltd., and the latter shares by Jia Nailiang's sister Jia Shan.

Recently, China's execution information disclosure network shows that a newly executed person's information is added to the catering culture management Co., Ltd. outside Nanjing Cream, which is 87,497 yuan.

Western restaurants involved have been suspended for business

He has been punished by the regulatory authorities

On September 13, a reporter from Hyundai Express came to a LL western restaurant in a commercial complex in Qinhuai District for visiting and found that it was closed. On the glass door of the Western Restaurant, the words "Equipment upgrades are suspended for business". Through the floor -to -ceiling window of the restaurant, the reporter saw that the table and chairs were still placed in the room, and tableware was still placed on some dining tables, but the internal furnishings were very messy, and there were a lot of stains on the ground.

The door is posted with "Equipment Upgrade Business"

According to the staff of the neighboring restaurants, the LL Western restaurant has been closed for a while, and during this time, I did not see the restaurant managers who came, so I was idle. Subsequently, the reporter called his company and the restaurant, but no one answered.

At the same time, the reporter learned that in May this year, the LL Western Restaurant had also been hotly searched because "gold foil" and other raw materials were used as raw materials and were punished by the market supervision department.

According to the administrative penalty information disclosed by the Qinhuai District Market Supervision and Administration Bureau of Nanjing, in February 2022, the bureau conducted on -site inspections on the LL Western Restaurant based on the complaint clues and found that a bottle of the kitchen processing table of the restaurant was opened. The "decorative silver foil", subsequently had illegal acts of illegal behavior of foods produced by non -food raw materials for LL Western restaurants.

After investigation, from December 2021 to January 2022, the LL Western Restaurant used "gold foil" as raw materials in the "pineapple coriander mousse" dish, and the "pineapple coriander mousse" dish was used as the "excess value 68 68 One of the dishes in the afternoon Tea Two Set "is not sold separately. LL Western restaurants have sold 67 copies of "Excessive Value 68 Inno afternoon Tea Double Package", the unit price of the package is 68 yuan/version, and the illegal operating amount is 4556 yuan.

In May, the Market Supervision and Administration Bureau of Qinhuai District of Nanjing City made an order to the LL Western Restaurant in accordance with the relevant provisions of the Food Safety Law of the People's Republic of China. Administrative penalties of 100,000 yuan.

These star shops opened in Nanjing,

How about the status quo?

Nanjing has always been a must -have place for net red restaurants. Many brands of the first store have landed here, and even the stars will not fall. However, star halo does not necessarily make these star shops earn money. Modern Express reporters found that there are many star shops in Nanjing, and most of the operating conditions are unsatisfactory. "Huangliang Yimeng" hotpot restaurant, Zhang Jiajia's "passing by your world", Guan Xiaotong's "natural dull" milk tea ... How about the current situation of "passing by your world"?

In 2017, Huang Lei and Meng Fei opened the "Huangliang Yimeng" hot pot restaurant, which opened lively. The consumption level of more than 300 yuan per capita, a plate of hairy belly is 198 yuan, diners can't afford to eat. Although with the popularity of Huang Lei and Meng Fei, "Huang Liang Yi Meng" has been on fire for a while, but the good times are not long. Since the beginning of 2018, "Huangliang Yimeng" has launched various discount packages one after another, but even if he put down his body, "Yellow Liang Yimeng" still has not been supported. Close the store.

In 2015, Zhang Jiajia, the most storytelling person on Weibo, opened the first restaurant in Nanjing. The restaurant has the same name as his novel, which is called "Passing from your world" and selection of Nanjing 1912 blocks he wrote many times. Like the restaurant name, the overall style of this shop is very literary. On September 13, a reporter from Hyundai Express came to the 1912 block again and found that "passing by your world" has closed the store. The original storefront has also been rented, and another brand takes over. "Passing by your world" is really just "passing by."

At the opening ceremony of the "Natural Stay" milk tea shop, Guan Xiaotong attended many times as the "Gold Store Director". In April of this year, the topic of "Guan Xiaotong and the Council of Laiya Tea Company was prosecuted" rushed to Weibo hot search. You can query the filing information of this case from the Internet. According to the information, the plaintiff is Wenzhou Owa Catering Management Co., Ltd., the defendant is Shanghai to B Brand Management Center (Limited Partnership), Chengdu Natural Catering Management Co., Ltd. and Guan Xiaotong. The case for the case was on March 30, 2022, and the case was a franchise license contract dispute. The organizer was the Chengdu Intermediate People's Court. In Nanjing, there are also seven natural milk tea shops at the peak period. A Modern Express reporter rushed to a shopping mall that opened a natural milk tea shop. The staff said, "His business is not good, and it has been closed for a while in our mall." It is understood that only one left in Nanjing is operating.

Only rely on star traffic

It is difficult to attract consumers long -term patronage

While the star opening brings heat and traffic, it also brings too much expectations to consumers. Regarding the incidental development of star stores, Yu Xuerong, president of the Jiangsu Catering Industry Association, believes that it can be analyzed from two aspects. "First of all, we must affirm the promotion role of the star effect to the development of the catering industry, but do catering, but do catering, but do catering. There are also professional people to do professional things. "Yu Xuerong believes that celebrities do catering only as a sideline industry. It is impossible to put them wholeheartedly in the catering industry, so it is difficult to take care of them. When consumers are fresh, the expectations will inevitably decline, and it is difficult to attract consumers to patronize for a long time.

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