"Baby Water" is "IQ Tax"?The hype marketing is the pipeline

Zhejiang News Client commentator Liu Xiaoqing

1 liter of ordinary mineral water or pure water pricing is about two or three yuan, while the price of 1 liter "baby water" is priced at 6 to 10 yuan. Is it "high -end water" or "IQ tax"?

Recently, the Shanghai Municipal Consumer Protection Commission pointed out that the "baby water" that claims to be improving in mineral elements and sterile levels is a concept hype, which is not essentially different from ordinary water (drinking water). Many netizens said "being deceived" and "whose money was not scratched by the wind" ...

Why does "baby water" sell more expensive? "Tailoring" is its biggest selling point. Some merchants claim that this kind of water is designed for infants, and baby drinking water cannot contain too high mineral elements, otherwise it will cause additional burden on the infant organ. There are not a few products that focus on "baby water", "baby drinking water" and "maternal infant water", and many big brands are scrambling to enter the track.

The design of "specialized" is exchanged for the "special" price, but the key point that causes consumer controversy is that the actual effect of "baby water" does not match the high price. Many experts say that "baby water" is the main "commercial sterile" is actually a hype concept. Sterilization is not equal to health. Excessive cleaning is not necessarily the best for children. The Shanghai Municipal Consumer Protection Commission adopted a more intuitive "evaluation" method. It concluded that there is no essential difference between "baby water" and ordinary water in terms of composition, and its production standards are also consistent with ordinary drinking water.

Why are there so many people paying for the "baby water" that are fried? Is it true that the netizen commented on "more people with a lot of money"? In fact, the reason why "baby water" is selling is the use of childcare anxiety for new parents. As the saying goes: care is chaotic, and the psychology of "wanting to give the best to the child", but to some merchants, it has become a "interest growth point."

Earlier, some businesses also launched a high -priced baby "correction helmet", only to cater to some parents to hope that their children have a "perfect head" aesthetic anxiety. However, love should not be reduced to "tools" for collecting wealth, and anxiety cannot become the "fragrant" in the eyes of merchants, otherwise who can guarantee that there will be no more "college entrance examination water", "old water", "slimming", "slimming", "slimming", "slimming up" water"?

In addition to consumption anxiety, the hype marketing of "baby water" is also suspected of false publicity. my country's "Consumer Rights Protection Law" stipulates that operators should provide consumers with true and comprehensive information, and must not be used for false or misunderstandings. The marketing of "infant water" has a serious phenomenon of "incorrect goods": "suitable for infants and young children" as a high price chip, but in fact, it has not been "suitable for infants and young children"; "Qiankun", but inside is "mediocre." This is naked to "friction" of consumers' IQ on the ground, and to induce consumers to enter the set in the way of speculation.

If the merchants continue to promote marketing with hype, fair competition market rules may be damaged. Therefore, the regulatory authorities should take timely shots when they shot, shouting to stop the business behavior of suspected false propaganda, and do not give the speculation anymore. Now, the Consumer Association has dismantled the "baby water" drama. Will the regulatory authorities deal with it, will these unrealistic products take the initiative to withdraw or continue to deceive? Wait and see. Parents must also maintain a rational self -sustaining self -sustaining self -reliance in parenting anxiety. Instead of handing the sense of security to self -proclaimed merchants, it is better to learn more nursing common sense and scientific knowledge, use love and rational to create a "protective cover", and hold the childcare security sense of security on the parenting safety. On my own.

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