What are the "tricks" of writing well?It turns out that Xinhua News Agency reporters have these "skill packages"!

Source | Chinese reporter

What kind of news reports have traffic? How do I make "prefabricated dishes" "privately dishes"? How can journalists practice the "eighteen martial arts" of various topics?

In response to the above issues, several youth business of Xinhua News Agency Beijing Branch combined with their own practice, shared their business "skill pack" for their good manuscripts!

1. Keywords: "increment"

Shareer: Zhang Manzi

If the information is increasing, the report can have traffic. Providing "information increment" to the greatest extent is the demand for the audience and the value of the report.

News and public opinion work is a very professional work. Only by deep cultivation can we catch live fish and see problems, can we judge complex phenomena with rational thinking and analysis, reveal the essential trend of things, and bring the reader to the reader with "discovery below the glacier", so that the report can exert value and generate influence to influence Essence

Increasing the increase, we must pay attention to professional accumulation. This year, I wrote "100 kilometers! Chinese scientists created quantum direct communication the farthest records "and" Xinhua Time Reviews of the two sessions | Make the public no longer worry about "face" and other reports are based on professional accumulation. The former excavation of the news point is first based on a clear understanding and accurate grasp of the cutting -edge progress of the history of quantum science development. The refinement of the strategic value and application significance of the results not only shows the Chinese power in the history of quantum science and technology, but also proves that it has proved that it It also supported the correctness of the national innovation -driven development strategy, condensed the pride and self -confidence of the Chinese people with the breakthrough of a scientific research result, and achieved a good communication effect on social media.

Increasing the increment, we must refine the research skills. In the final analysis, high -quality content productive competition is the competition of ideological power. The ideas of ideology are born in a continuous and in -depth investigation and research, which stems from effective practice with problem consciousness. Last year, I wrote "" Only the Tracks and No Person ", and the new stream report is worthy of promoting the editor -in -chief of the editor -in -chief room," "Can't do things" window to help the masses to do things. Among the "slow work".

Why can't there be some things, not to do it, and not easy to handle it? Through constant verification from the public, "things that cannot be done" often involve multiple functional departments and stuck on the process mechanism of the work. The dilemma of the face is beautiful, it is difficult to do ". And Dongcheng District's first more than 20 "do not do the window" is a microcosm of the "decentralization of service" reform in the process of reform and improvement of the masses. Starting from a slight place, seizing the "do not do the window" to hear all these films, and through the solution of the "key small things" of the people's livelihood, it reveals the changes in the grassroots governance of the capital.

Increase the increment and realize resource conversion. In a century -old report of the party in 2021, the reporter went to the Peking University Red Tower to interview and found that Shao Piaoping, the founder of the Beijing News, was admitted to the Communist Party of China 60 years later, but he was using pen as a gun, inspiring the people's wisdom, promoted Marxism, publicized China, and publicized China. The Communist Party's policy is advocating ... In the first half of 2021, there were many stories that reported grass -roots party members in various places, but few articles relived the Qi festival, wind and blood of Shao Piaoping and other generations of people.

In order to find a small and refined angle, we have visited the Red Tower of Peking University many times. The details behind the scenes of the national light, and finally wrote "more than 100 years ago, Mao Zedong's" teacher "completed the article" Secret Mission "with his life", so that the deeds of Shao Piaoping, Shao Piaoping, "iron shoulder and spicy hands". Essence

2. Keywords: "hardness"

Sharer: Wu Wenzheng

The competition of the good manuscript, forcing reporters to pay more attention to hard news, attach importance to responding to social focus and public opinion concerns. The report must be "brilliant", and the content must be "hardness".

First of all, we must pay more attention to major social events, learn to write good news, and write the news to color and concise. I remember when working at the Xinhua News Agency Sichuan Branch, the news of the predecessors "The upper reaches of the Yangtze River is still cutting trees", and disclosed that of the three major tributary of the Yangtze River above the Yangtze River in Yibin, Sichuan. The forest in the basin was also severely damaged, which directly caused serious soil loss. After the manuscript was broadcast, a major response caused a major response. Under the leadership of the relevant national departments, the natural forest protection project in the upper reaches of the Yangtze River was launched.

During the Spring Festival in 2022, Wu Wenzheng was interviewing

Although the news is short and influential. In January of this year, I participated in the Beijing outbreak conference. At that time, the first wave of local epidemic traceability in Beijing released at the time. Many media institutions only used the second half of the title. When I read the materials, I found that the news materials were hidden in the news materials. ": Under the" lying down "prevention policy of many overseas countries, it directly led to the risk of epidemic dissemination in Haitao. I immediately used the" confirmed cases that have been in contact with the Canadian international email! "As a message title, and finally more than 700, many central media also Use this message.

Secondly, pay attention to "hot planning". In April 2021, I wrote a court's case manuscript. The content was that 180,000 online cameras hackers invaded the "private peeping" membership account. After the duty leader Li Dexin saw it, the draft could pay deeper attention.

Therefore, my colleagues and I conducted in -depth interviews with both ends of the public security and courts, and an unannounced interview on the Internet, and finally unveiled the shady behind the camera to peep. Use other video management platforms to collect membership fee to customers. The manuscript was selected to broadcast on the "4.15 National Security Day", using more than 700. Many friends called the camera security questions, and the five departments jointly issued a document demanding that the illegal industry is severely cracking down on the illegal industry. The manuscript has also been evaluated by the editor -in -chief of the editor -in -chief and a good manuscript of the month. In January of this year, in the face of the epidemic, my colleagues and I used the manuscript "How to buy" imported goods "? How can international mail be safely eliminated? How can the possibility of "things"? Three questions "Haitao" procurement risk ", for the overseas" things "chain of the public concerned, restore Haitao's shopping process, logistics and disinfecting process, sort out risk points, and put forward scientific and reasonable suggestions. Report a good manuscript.

3. Keywords: "keen"

Shareer: Lin Miao Miao

As the main force of the Beijing Branch Medical Health Report, I have paid attention to writing related reports for a long time, which has also become an important way for my deep cultivation and learning accumulation. Since the new crown epidemic in 2020, I have always maintained high news sensitivity and strengthened investigation and judgment on focus issues. At the same time, as a professional journalist who has been paying attention to the medical field for a long time, I also have a deeper understanding of the "doctor's benevolence", which prompts me to grasp the main contradictions in the report and accurately reflect the demands of the masses.

Reporter Lin Miao Miao is investigating and interviews

To do a good job of research reports in professional fields, the first is to adhere to the problem orientation. Before the problem of medical treatment in the high risk area of ​​Beijing, Wuhan and other places encountered similar situations. At that time, I also participated in the interview report and accumulated the understanding and sensitivity of this issue. After the epidemic in Beijing, the relevant departments had been densely and severely supervised and strictly supervised the hospital's sensing prevention and control work, which made me realize that the relevant departments and units were facing great pressure on prevention and control, and they were likely to tighten relevant policies in the future. Because of this, after finding that the masses reflected the problem of medical treatment, my colleagues and I followed up for the first time to reflect the problem in a timely manner.

The second is to break through the interview and seize the core letter. In the initial interview with Peking University People's Hospital in the early stage of the epidemic, although only one hospital was interviewed at the time, the problems reflected were typical and universal, and the first interview with the main hospital leaders and the relevant person in charge of the Medical Office, which provided the first interview and provided the relevant person in charge of the medical office and provided it. Many very valuable first -line real situations, so the report has achieved good results.

The third is to pay attention to objective balance. Although many reports are problematic -oriented, the essence of the manuscript should still be constructive. While reflecting the problem, it is necessary to objectively take into account the limitations and practical difficulties of all parties, so as to ensure the objective balance of the manuscript and propose valuable values ​​as much as possible Countermeasure suggestions.

4. Keywords: "evolution"

Shareer: Luo Xin

With the development of the times and technological changes, the audience's requirements for reporting have become more diversified, which means that reporters with "eighteen martial arts" are more likely to follow the general trend of media development. In the 11 years of the industry, the "evolution" of the media has evolved to a new stage, and reporters need to complete a new round of "evolution".

2021 is a significant year. This year is the centennial birthday of the Communist Party of China, the year of the "Fourteenth Five -Year Plan". The century epidemic intertwined, and the international pattern has evolved profoundly; this year, the new crown vaccine began to take over large scale; this year, it was the 100th anniversary of the birth of modern Chinese archeology ... I seized the characteristics of these theme main lines and actively transformed the media. A group of reports with good communication and influence have been made.

Taking vaccine reports as an example, in response to the discreditation of Chinese vaccines overseas, we interviewed many interviews and set up issues, and used vivid on -site hearing, authoritative data release, and tender interviews. With affinity.

In order to enhance the sense of substitution and authenticity, in the media reports of visiting the new crown vaccine production workshop, I took the initiative to invite a report to report; in order to fully tap the global public product attributes of the vaccine, I have cooperated with the reporters of the branch of several continents to adopt it to adopt the adoption Overseas netizens or citizens ask questions about Chinese vaccine questions, domestic vaccine producers answers, and other forms of relaxed and lively reports to enhance the interaction of reports.

Zheng Jiewen

Zheng Jiewen, a new crown vaccine cell virus inspector of the "post -90s" running, works in the laboratory. (Photo by Xinhua News Agency reporter Li Xin)

The century -old propaganda of the party runs through the full year of 2021. In order to enhance the attraction of reports, I started from the clues of the similar interviews around me and surrounded the "one road", "one book", "one song", "a certificate", "a foreign friend" innovative report form. A number of disseminated manuscripts were planned.

Among them, the "one road" excavates the stories behind the cultural relics and landmark buildings of "The Road to Get in Beijing (Beijing Section)", showing the aggressive spirit of the Communist Party of China to the Chinese and foreign audiences, and the " "Sober in the exam.

The "One Book" focuses on the first translation of the Communist Manifesto, and many unknown vivid details of the translator during the translation process, and by inviting young journalists to appear in English, innovating the expression and display form of words, using close to overseas audiences who are close to overseas audiences. Tell the story of the party history. The "One Song" visits the creation of songs and songs of "No Communist Party without the New China", showing the story of the party's grassroots cadres behind this classic song, the story of the party's grass -roots cadres continued to fight, and the development of the country's planning for the development of the countryside and the happiness of the villagers.

"A certificate" digs a "unpopular cultural relic" from the Xiangshan Revolutionary Memorial Hall, which tells the history of the Party Central Committee in Xiangshan, and the name "Labor University". During the period, leading the Chinese people to seize the national victory and the establishment of the People's Republic of China.

"A Foreign Friends" interviewed the son of Ma Haide, who joined the Chinese nationality and joined the Communist Party, and linked with the reporter where the foreigner was located to launch a global connection report to show the friendship between the revolutionaries of the two countries and the friendship and friendship and friendship between the revolutionaries of the two countries and the friendship and friendship and friendship between the revolutionary people of the two countries and The appeal and influence of the Communist Party of China.

This is the outlook of the "No Communist Party without the Communist Party without the Communist Party" Memorial Hall. (Photo by Xinhua News Agency reporter Ren Chao)

2021 is the 100th anniversary of modern Chinese archeology, and the 75th anniversary of the Liuli River site of Beijing Fangshan. From October to December 2021, under the joint excavation of eight top archeological units across the country, more than 100 precious cultural relics further unveiled the mysterious veil of Gu Yan Kingdom. After a lapse of decades, the tombs that have unearthed important cultural relics have once again discovered bronze wares with important inscriptions. Among them, the newly excavated bronzes can change the history of the Western Zhou Dynasty.

In this report, on the basis of the new discovery of the new discovery of the Liulihe site with traditional reports, I tried the form of lightweight communication, focusing on the most attention and topical cultural relics, set up Weibo topic#Beijing San San San The history of Jiancheng for more than a thousand years was confirmed#, and it was searched on the "top" on the same time, with a readings of nearly 50 million. The Xinhua News Agency client opened a "question reporter" for this. In the process of answering the question of netizens, from their curiosity and enthusiasm for cultural relics and their history, I have a further understanding of the cultural self -confidence of the Chinese people.

(Author Unit: Xinhua News Agency Beijing Branch)

This article is reproduced from "Chinese journalist" by authorization, which is deleted from the original text

Original title: "Skill Pack" of Xinhua News Agency Beijing Branch Business Expert

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