The first World Design Capital Conference opened in Shanghai!These "babies" are worth checking in

September 15th to 18th

The theme of "Design has no boundaries and coexistence of each other"

The first World Design Capital Conference

It will be held in Huangpu Binjiang Shipping Museum and surroundings

The exhibition of this conference revolves around the five -dimensional architecture such as designing the development of industrial innovation, creating vibrant urban space, optimizing social public services, lighting up the people's beautiful life, and gathering urban brands. The total area of ​​the exhibition is nearly 20,000 square meters. There are more than 110 brands, and more than 300 exhibits series, of which international brands account for 20%.

What "babies" will exhibitors bring?

What are the highlights of exhibits worth "punching"?

Yesterday (14th)

The reporter came to the main part of the exhibition of the World Capital Conference in advance

The focus is on the audience

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"Localization" and "International Fan" on the same stage

The morning stationery booth is one of the most popular "punching land" at the conference. The entire booth reflects full of "design", like an open stationery box, the booth "C position" is a huge magnetic suspension neutral pen device. According to the on -site staff, this pen is initiative to add a magnetic buffer device at the hand grip, using the principle of "the same pole" to alleviate the writing pressure and protect the pen, and use this innovative design to win the 2021 German IF design award. Essence

The morning light that grew up in Shanghai is also constantly incorporated into the international and diversified design concept. In 2020, Chenguang acquired the Israeli design brand "Peleg Design" and set up the Israeli Studio of the Global Design Center to further enrich the product line in cross -cultural design. In this exhibition, PELEG Design, a subsidiary of Chenguang, also brought a series of creative products. With high -density materials, the feel is just right. These integrated products with cross -cultural design have both aesthetics and practicality, and meet the pursuit of exquisite and unique life needs of consumers.

In addition to the "magnetic suspension" pen, the world's Fortune 500 companies with a history of 158 are also ingenious, bringing a "ice book", which has attracted many people to stop.

In order to attract the attention of climate warming, glaciers melting disappearance and environmental protection, when Nali used warm inks and thermal materials, a "ice book" was designed. When the audience pressed the hand on the book, the color of the book's color It will change. Before the reader reads, you need to freeze it in the freezer of the refrigerator for 15 to 25 minutes. As the temperature rises, the content of the bright color books will gradually fade until it completely becomes white.

The staff introduced that the printing of "Bingshu" lasted for 4 months. A set of five -color ink schemes were developed on the original warm ink technology, and the complicated silk printing method was used to manually operate. The 6 rounds of testing and adjustment finally achieved the expected results. When Nali's "Bingshu" innovative warm ink technology also allows the audience to better understand the urgency of environmental protection and prevent climate warming, and everyone's inconsistent responsibility.

The beauty of design "God enters the earth"

Design is not only reflected in the appearance. The "C position" of the Galan Group's booth was left to the little purple bottle in Nature Hall. Although there is no famous hall from the appearance, Galan staff told reporters: "The core efficacy of Galan has the core efficacy of independent intellectual property rights, which is equivalent to the product 'chip'."

It is understood that Yeast Ximo has a unique DNA Himalayan yeast species, and has strong repair and cells. At present, Ximo has embarked on a new journey because of the characteristic strain on the No. 14 of Shenzhou to explore the effects of high -level compound space environment on the shape, activity, and genome of the strain.

In the past 10 years, Galan Group has been using the space technology at the level of time and rich results. By excavating space technology and dermatology, product iteration upgrades are continuously realized. Prior to this, Galan sent beauty skin care products to outer space to hydrate and resist the skin of female astronauts. At the end of last year, Galan Group was authorized by the China Aerospace Foundation and officially became a "Chinese aerospace business partner".

At this conference, the exhibition area of ​​Shanghai Jiahua is also based on the theme of "space". The overall design uses a circular structure and metal material. Through streamlined lines, it is used with Chinese red as its main and supplemented by technology blue to build a sense of future sense The full Chinese beauty "space cabin" combines the theme of "Design Unbounded and Combining Symbol", which is the main focus of the conference with the company's vision.

In the "Space Counter" in Shanghai, it brings together eight major brands such as Herborist, Code, Six Gods, and Tang Meixing. The audience can communicate with any smart interactive screen of any brand and experience the brand charm of science and technology empowerment. It is worth mentioning that in the "cutting -edge technology" cabin, Shanghai's domestic chemistry debuted a batch of "black technology" products, including AGES fluorescent scanning probes, microfluidic control, capsule frequency shots, 3D skin fault imaging scanning Smart beauty products such as Yiyi and Sensory Seno Xiangxiang show the results of popular tracks such as AI digital empowerment and Yuan universe in the form.

Explore "Sustainable Fashion"

In June of this year, Xiahongshu, a new economic enterprise in Shanghai, launched the street shop assistance plan to help Shanghai small shops transform the facade. At this conference, Xiaohongshu moved five small shops into the exhibition area before and after.

At present, five small shops have been renovated, respectively, 37 years of small noodle restaurants, deaf coffee shops, stationery stores that have opened in the basement for more than 30 years, clothing stores in the community and a bookstore. In the process of optimizing the renovation shop, the designer does not forget to retain the characteristics of the shop itself. Under the principle of not affecting the original operating needs of the shop, the relationship between the small store and the people in the community should be enhanced. The needs and the surrounding neighbors and consumers' habits are micro -transformation. The transformed shop retains the original rustic temperament and fireworks, but adds a lot of convenience to the details. "We want to show Xiaohongshu's driving for offline business, and show the fireworks of Shanghai City through the design of small shops at the end of the street." Said Xiaohongshu's relevant person in charge.

In the exhibition hall, a dining table attracts attention. The exhibitors CANU participated in the exhibition space to present the theme of the "table" as the theme, and explore the beauty of sustainable fashion with creative design.

It is understood that the creativity and design of the exhibition area were initiated by Cui Dan, the founder of CANU Sustainable Fashion Platform, and created this special dining table with 12 designers. Based on the recycling fabric and sustainable fabric, the 12 designers use pioneering design or outstanding national techniques. The works include humanities, art, technology and other fields to explore the relationship between people and clothes and nature. "Sustainable fashion" unique observation and understanding.

"Canu "'s Chinese Pinyin pronunciation homophonic is" participation ". "We try to gather various creative forces and present the artists' exploration of many unknown answers in the exhibition." Canu participated in the live staff on the scene, hoping to make the participants of each world design capital conference could experience visualization at close distances. , Touching and traceable sustainable fashion design, I also hope that this opportunity can make every participant more practical understanding of the concept of sustainable fashion.

Liberation Daily · Shangguan News Original manuscript, reprinting without permission

Author: Jianhefei

WeChat editor: Antong

School counterpart: Jia Simin

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