Star live broadcast "big diving", the live broadcast platform of earning fast money, this is the control

Author ｜ Fish Fish

Edit ｜ April

In 2022, the star live broadcast and cargo rollover is common. Some well -known actors use their own entertainment industry to sell manufacturers' products in the live broadcast room to eat the dividends of live broadcasts with goods. But when the live broadcast rollover, it made an innocent expression, leaving ordinary consumers with a feathers.

On the one hand, it is not uncommon for celebrities to bring goods frequently. On the other hand, the big wave star group squeezes into the world where it is going to break into the live broadcast. It is not so good to eat.

Recently, a netizen named "What is Liuli is Liuli", who posted a post saying that the white mud film purchased in the Douyin e -commerce live room has proved that it is a fake fake after many identification, involving the actor Qi Wei. After the incident of selling fake goods was fermented, Qi Wei Studio immediately stated that the relevant incident was still in evidence. At the same time, he denied that he would sell fakes. As of now, Qi Wei Studio has not yet come up with the evidence of the genuine product. Many careful netizens have found that the shop has already emptied the goods. Gift to her corresponding small gift.

It is also questioned by Liu Genghong, who is also questioned in the live broadcast room.

The anchor Simba reported the bird's nest products sold by Liu Genghong's live broadcast. Simba's report is like a deep -water bomb, which unveiled the shady such as online anchors selling fakes and selective punishment for the platform, causing netizens to collect heated discussions. Subsequently, Liu Genghong issued Weibo to apologize, saying that the company was willing to afford all costs for the refund refund request for consumers who had purchased the consumers in the company's live broadcast room in 2020.

Xie Mengwei, who was questioned as the role of "Little Soldiers Zhang Ga". The original price of thousands of pieces of Moutai sells only two digits in his live broadcast room, and even the production date of some red wine bottles is the delivery date.

I thought it was "magical" that the commodity fraud was "magic". A few days ago, Shu Chang, the singer of "Magic Mobile", also squeezed into the "fake door". She sold only two digits of gold diamonds. At the level of the gold price stabilized at the level of 370 yuan/g to 400 yuan/g, the golden pendant of the soothing live pigeon eggs sells only two digits. It is no wonder that the outrageous price will cause netizens to question.

Beautiful name is to send fan benefits, but does anyone really do "loss" buying and selling? not necessarily.

Li Jinming, the actor of Meijia "Love Apartment", also made a "loss" in the live broadcast room. The original price of about 6,000 yuan is included in her live broadcast room 399, but the team retreats nearly 400 orders on the grounds of insufficient inventory. Each order will pay consumers 30%of the original price, which means to buy purchase If the consumers of this package do not get this package, they can get some compensation, which is really unspeakable. Some netizens said. Her team bought a wave of hot search in the back of less than 50,000 yuan.

During the epidemic, the live broadcast and cargo rose, and many agricultural and sideline products stayed in the origin of the place of origin were helped by live broadcast and cargo. A strong wind with live broadcasts was instantly filled with the entire commercial area. At the same time, some celebrities and net celebrities with live broadcasts bring consumers with their own reputation advantages to set up a "high -quality and low -cost" consumption trap.

The "2022" 618 "Consumer Rights Protection Public Opinion Analysis Report" released by the Chinese Consumer Association shows that during the monitoring period, 237,000 negative information related to the "live broadcast and goods" category was collected. After June 18, the amount of public opinion information began to increase, and the phased peak value was reached on June 20. The peak value mainly points to the public opinion discussion in two aspects: First, New Oriental joined live broadcast and bring the goods, opened up a new model with goods, and when the popularity rose, the entries such as "Eastern Selection were complained to peach mold and long hair" also appeared on the hot search. The second is that the live broadcast of agricultural products that violate common sense are becoming more and more outrageous, testing consumers to endure limitations.

Former e -commerce operating staff Wen Ru summarized the triple treatment of the star live broadcast crisis: First, the stars are not broadcast every day. Once there is a fake problem, they can temporarily avoid the edge and have enough time to deal with it. Second, the star anchor More taboo fakes, so they usually shake the pot merchants and forced merchants to lose money; the third is that the star team is very strong, knowing how to control the evaluation, and many waters are confusing audiovisual in the comments and hinder consumers' rights to defend their rights.

Right now, the issue of live -sale fake sales has become a stubborn disease in the entire e -commerce industry. Some netizens said that Douyin e -commerce and fast -handed e -commerce, as a new e -commerce platform, assumed a disgraceful role in the star with goods. Essence

Regarding the chaos of live broadcasts, Liu Junhai, a professor at the School of Law of Renmin University of China, said that it is necessary to make good use of the rights of administrative guidance, market access, administrative supervision, and administrative penalties given by the law, and protect the legitimate rights and interests of consumers in accordance with the law.

Some experts said that live -sale fakes can be used from the two perspectives of producers and consumers. From the perspective of producers, because the value of fake goods is far from genuine and the selling price is higher than its true value, it has formed a great profit space. From the perspective of consumers, it involves two levels: "knowing fake fake fake" and "being deceived". For the former, buying fake goods is more like a choice for replacement of real goods; as for the latter, it is Due to the asymmetric information of the buyers and sellers, it makes it difficult for consumers to distinguish the quality of the product's quality, and then cause the "inferior coin to expel good coins" of fake goods.

Star live broadcast with high commissions with goods. The live broadcast platform requires the flow and platform division of the stars. It seems that only consumers are the lamb to be slaughtered.Although consumers have aimed at the gate of the live broadcast room to sell fakes, the cases of celebrities with fake goods are still endless. The only thing consumers can do is to polish their eyes and try to choose the live broadcast room where the product quality is cleared.To watch, the platform side should also strengthen the supervision of the star live broadcast. It is not just that for the so -called traffic, the star live broadcast fakes are flooded.

The stars are chaotic with the goods, and the platform for making fast money should be tuned.

(This article is provided by the original author and authorized)

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