"Baby Water" is more suitable for babies?Expert: Or IQ tax!Nongfu Mountain Spring and other brands have entered

Future Network, Beijing, September 15th (Reporter Ling Meng) "Low Sodium Flowing Mine", "Business Sterilization", "More suitable for babies" ... Recently, a "baby water" consumption wave swept the parent circle, the price, the price, the price Even several times higher than ordinary drinking water.

However, while infant water frequently comes out of the circle with the concept of "designing for baby", questioning such as "IQ Tax" is also followed. Recently, an article released by the official WeChat public account of the Shanghai Consumer Consumer Consumer Commission, then pushed the baby water to the cusp of public opinion.

The article pointed out that after comparing the products of multiple drinking water brands, it was found that the infant water and ordinary drinking water of the same brand were not significantly different in terms of composition content.

In addition, many industry experts also told future network reporters that from the perspective of safety and nutrition, infant water is not much different from ordinary drinking water, and parents do not need to buy at high prices.

The price is 3-4 times that of ordinary water, and the infant water is popular in the parent circle

"Infant water, you must arrange the" swallowed beast "!" "Baby water is too 'fragrant', the baby starts to drink when the baby is born" ... With the improvement of scientific feeding concepts, "baby water" has become more and more parents' mouths. "Grass" single product.

On the social platform, many parents have released grass posts about infant water. In the future, the reporter of the website found that the amount of posting with "baby water" as the keywords has been as high as 5.01 million+ posts, and it is still increasing.

Social platform screenshot

Ms. Zhang (pseudonym), a mother of a one -year -old baby, posted on a social platform that she had been drinking mineral water from the birth of the baby. Recently, she was "planting grass" baby water and has been stored several boxes. "Baby water is more troubled. You can directly brew milk powder without boiling water."

In addition, after browsing multiple e -commerce platforms, the reporter found that some merchants' "low sodium light ore", "commercial sterile", "direct drinking, high temperature sterilization" and other characteristics of some merchants in infant aquatic product propaganda are The young parents are rushing.

Taking the top sales of Nongfu Spring, Evergrande Ice Spring, and New Zealand imported brand "27000" as an example, as of now, the monthly sales of baby water on the three brands on a certain e -commerce platform are 10,000+, respectively, respectively, respectively, respectively, respectively, respectively. 100+, 1000+.

Screenshot of an e -commerce platform

The reporter noticed that on the details page of Nongfu Spring's "Baby Water" product, it marked "baby should drink water suitable for infants and young children", "infant and young children should not drink water and mineral content must not be too high", "meet the requirements of commercial aseptic sterile", "Have a variety of natural mineral elements" and other promotional words. At the same time, Nongfu Spring also claimed that infant water "can soak milk or drink it directly without boiling", and for its ordinary drinking water for Nongfu Spring Red Cover, it is recommended that "boil it to drink it for the baby."

Evergrande Bingquan and New Zealand imported brand "27000" also specifically explained its infant water. Evergrande Bingquan on the baby water details page declared that the product has "low sodium light ore", "commercial aseptic sterile", and "can directly drink or brew milk powder." New Zealand's imported brand "27000" has made publicity characteristics such as "natural low sodium light ore", "care for the baby's childish stomach", and "golden water source belt" on the product detail page.

It is worth noting that in terms of price, the market price of infant water is generally higher, or it is 3-4 times that of ordinary drinking water. For example, the official price of Nongfu Spring Baby Water is 96 yuan/12 bottles (1L), and 8 yuan/bottle (1L); the price of ordinary drinking water is 86 yuan/8 bottles (5L), and it is 10.75 yuan/yuan/cost/75 yuan/yuan/yuan/10.75 yuan/ Bottle (5L). It is not difficult to calculate. Under the same measurement, Nongfu Spring Baby Water is about 3-4 times the price of ordinary drinking water.

Experts: There is not much difference from ordinary drinking water, or "IQ Tax"

"Low sodium light ore", "commercial sterile" ... Baby water with the concept of "more suitable for babies" undoubtedly set off waves in the consumer market. However, many parents questioned this, "Is baby water more suitable for babies?"

Recently, an article published by the official WeChat public account of the Shanghai Consumer Consumer Consumer Commission unveiled the "veil" of infant water. This article pointed out that after comparing the products of multiple brands, the same brand was found that the same brand labeled drinking water that is "suitable for infants and young children", and the drinking water that did not marked "applies to infants and young children. There is no significant difference in the content of minerals such as calcium.

Picture source: official WeChat public account

At the same time, the Shanghai Municipal Consumer Protection Commission pointed out in the article that, according to industry experts, my country has no unified standards for infant water, nor does it have the saying of "baby water". "Baby water is a hype of concept, and there is no essential difference between ordinary water (drinking water). All molecular structures of all water are 'H2O'. ","

In addition, many industry experts also pointed out in an interview with future network reporters that from the perspective of safety and nutrition, infant water is not much different from the essence of ordinary drinking water, or "IQ tax" for merchants.

Director of the Capital Health Nutrition Food Society and the first batch of registered nutritionist Gu Chuanling told Future Network reporters that infant water or the "children's soy sauce" with the previous purchase of parents' followers belongs to the same type of marketing concept. For the growth of infants and young children, baby water water No need.

"It is not scientific whether it is not scientific in terms of publicity such as 'more suitable babies' or 'low sodium light ore' and other merchants. Minerals are the essential elements of the human body. Too much intake of infants and young children may increase the burden on liver and kidney. Parents do not need to worry about this. Infants within 1 year of age are mainly breastfeeding, milk powder, and complementary foods. Drinking water is not the main way to obtain mineral elements. Parents do not need to because the merchant claims that baby water 'low sodium is low sodium. Fan Mine and buy at a high price. "Gu Chuanling pointed out. As for the "commercial sterile" and "direct drinking or brewing milk powder" made by some merchants in the publicity, Zhu Danpeng, an analyst of Chinese food industry, also said in an interview with Future Network reporters that such statements also belong to the hype Bad gimmick. "As long as the packaging water produced through national standards in the market, sterile irrigation equipment is used. According to the feeding habits of Chinese parents, they generally choose to boil drinking water and drink. Therefore It is of little significance to parents. "

Yun Wuxin, a doctor of food engineering and a well -known popular science author, further added that whether it is an adult or a baby, the water is water, and it should not expect what it can bring to the body to provide water. "The human body needs a certain amount of water every day, and it is enough to qualify, hygiene, and meet the standard of drinking water. In addition, the effects are marketing flickering."

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