Welcome to the 20th major | Qihe: The Yellow River Beach becomes the people to get rich "cornucopia"

In the past, Qihe, many people didn't have much impression. Speaking of Qihe now, "Jingmei" and "fun" have become the two most frequently appeared words in many evaluations.

The Mid -Autumn Festival that just passed was the best proof. Qihe's major scenic spots were popular, and tourists from all over the world came. At the same time, Qihe continued to release the demand for mass culture and tourism consumption, and launched a series of innovative models such as cultural tourism+education, cultural tourism+health, cultural tourism+technology, and established a large pattern of cultural tourism integration through the linkage of production and city scenery. Relucting the livelihood of the tourism industry under the normal state of the epidemic prevention and control.

Employed in the top 30 "China Kangyang Hundred and Cities and Citys in 2021"; the "National Global Tourism Demonstration Zone", "National Tourism Standardization Demonstration County", "International Garden City", "National Medical Security Service Standardization Pilot County" Base "" 'Beautiful China Walk "" 2021 Health Tourism County "," Shandong Province Cultural Tourism Kangjieqiang County "... There is no doubt that Qihe has become a small place from the past. Bright business card.

Innovative thinking is "out of nothing"

Entering the world's marine polar world, tourists are weaving, watching mermaid performances and dolphin performances are full of venues. This national 4A -level tourist attraction located on the banks of the Qihe River, which is officially opened in July 2011, can be described as the "break" work of the Qihe tourism industry.

There are 63 square kilometers of the Yellow River North Exhibition District in Qihe County. In 1971, it was built for the Yellow River flood prevention. Based on the good ecological resources and location conditions of the North Zhan District, Qihe proposed the strategic concept of "developing green industries and building an ecological city". Waiting for more than 10 plans to achieve the "multi -regulations" of tourism development planning, overall land use planning, and urban and rural construction development planning, and outline the beautiful blueprint for the vigorous development of the cultural tourism industry.

Li Haifeng, who has been cultivating the tourism industry for many years, sees Qihe's big conclusion. In 2009, it invested in the establishment of Kunhe Company. On the 10 square kilometers of land, it successively built Quancheng Ocean Polar World, Oranburg Fantasy World, and Euletburg Water World. , Hot Spring Hotel, Cavaliers Resort Hotel, Euletburg Animal Kingdom and other large projects.

"Many scenic spots like Taishan are built by resources, and we have giving full play to their imagination and creativity in Qihe on the land that had no tourism resources, and built one by one in the industry." Shandong in Shandong. "Shandong." Liu Yan, executive deputy general manager of the Provincial Kunhe Tourism Development Co., Ltd., said that it is also the years of adhering to the industrial model innovation. The total investment of the project exceeds 20 billion yuan. 3 billion yuan, in Shandong Province and even the whole country, became a banner, benchmark, and a vitality army in the tourism industry.

Looking at the long -term "to do the best"

In the Yellow River in September, autumn was high. Strolling in the wetland of the Yellow River Water Village, and a vanilla smell of vanilla in the distance, from a distance, it looks like a green ribbon with a purple tassel. When you approach you, it is like a pale purple ear on the reed plant. This plant is called "，", which is unique to the Yellow River Basin. The good ecology attracted more than 100 kinds of wild birds such as Qingsou Duck and Oriental White Board. Good weather and good scenery, attracting many photography enthusiasts to squat to shoot.

The area where the wetland of the Yellow River Water Township was once the flood area of ​​the Yellow River North. In the past, it was affected by the dust and sand of the Yellow River. The soil was sandy and sparse. After the 2008 Yellow River North Exhibition Area was fully lifted, Qihe County carried out protective development of the beach.

In accordance with the principles of "one -third of the water surface, one -third of the greening, and one -third of the construction", the overall planning of the ecological city and ecological landscape, comprehensive transportation, and land use of the Qihe High Standard Ecological City. Under the premise of ecological priority, scientifically develops to ensure that blue and green space accounts for more than 60%.

At the same time, Qihe implements the construction projects of the ecological corridor along the key roads, the Yellow River embankment, and the widening embankment, to create a yellow -green ecological barrier along the yellow -green ecological barrier. The Qihe Yellow River Wetland, which builds 15,000 acres, maintains the ecological appearance of the Yellow River Beach in the maximum extent.

As the only one along Huang County in Texas, Qihe County has the reputation of "Yellow River Water Village, Ecological Qihe". From the east to the west of the city, from the township to the urban area, from the Yellow River embankment to the 10,000 acres of protective forests, from ecological fragile areas to ecological demonstration areas, since this year, Qihe County has actively integrated into the ecological protection and high -quality development strategies of the Yellow River Basin, focusing on " Four focus "", implement the "five major projects" of green cities, green waters, green companion roads, green villages, and green hugs, and comprehensively deploy the "big chess" of the green and rivers of the green rivers, which promotes the ecological protection and high ecology of the Yellow River Basin. The implementation of major national strategies for quality development is implemented.

With its unique geographical advantages, Qihe also builds a high standard construction in the Yellow River Stubborn Back Area along the Yellow Ecological Corridor. It is based on the high -quality ornamental trees such as begonia and virgers. Tao 63.4 kilometers to create an ecological green barrier that integrates tourism, flood prevention, ecology, economy, and social benefits.

Seize the opportunity "Youzhong Chuangrong"

"Go, let's go to the hot spring in the bubble, I heard that there are hot spring ponds with different health functions." Not long ago, in the Shanhai Hui Holiday Hot Spring Hotel, several tourists couldn't wait to the hot spring area after lunch. This is a tour group from Weifang, with 200 people who spent two days and one night in Qihe.

It is understood that the Shanhai Hui Holiday Hot Spring Hotel is a hot spring recuperation project that is purchased by Shanhai Group. The themes are different and full -featured hot spring ponds. From mid -June, the hotel began trial business. In just half a month, more than a thousand tourists have been received.

The integration of cultural tourism has formed a multiplication effect of "one industry with hundreds of industries, and the world promotes the overall situation." By promoting the in -depth integration of tourism and sports, research, recreation, business, vacation and other industries, Qihe people borrowed the popularity of tourism brought by popular scenic spots to build a global tourism pattern to achieve "blooming flowers and more flowers". The more the masses, through the formats of leisure agriculture, sightseeing, homestay catering and other formats, they ate "tourist rice" and embarked on the road of getting rich.

Take "Cultural Tourism+Education", during the summer vacation, a total of 36 primary and secondary schools in the county were submitted to research applications to participate in more than 10,000 teachers and students. The provincial conditions are mainly, and high schools are mainly provincial and national conditions. They are mainly participated from grades 4 to six of primary schools, grades to the eighth grades of junior high schools, and first to eighth grades of high schools.

Focusing on research tours, 10 Qihe has developed 10 in Qihe. In addition, there are many landscapes selected as 3 provincial -level Yellow River ecological tourism theme lines.

Sun Jiaqi, deputy general manager of the Oletburg Resort, introduced that in order to further enhance the research experience, "I designed a" menu -style "research course for children this summer, including 7 theme lines. On average, thousands of children came to us every day to conduct. Studying, the number of tourists has increased by 20%compared to the previous years. "

In addition, Qihe uses hot springs as the media to vigorously develop hot spring and cultivating tourism. At present, the Blue Ocean Royal Hot Spring Hotel, Alcadia Hot Spring Hotel, Huigong Hot Spring Hotel, Oletburg Cavaliers Resort Hotel, Oleta Hot Spring Hotel, Shanhai Hui Hot Spring Hotel, etc. The hotel is accelerating the construction. After all completion, it will form a hot spring vacation industry cluster with its own characteristics and four seasons.

In addition to "flying" catering, accommodation, and health industry, Qihe Tourism also brought local RVs for sale. "In recent years, there are more and more customers who buy RVs. They are peak sales of RVs in June and July each year. The sales of 20 million yuan in these two months this year have reached 20 million yuan." Teng Tao, chairman of Shandong Juwei Automobile Manufacturing Co., Ltd., said Essence

Cultivation and retaining "integration symbiosis"

Opposite the Yellow River Cultural Museum is the construction site of the new campus of Shandong Culture and Art Vocational College surrounded by the Yellow River Cultural Museum. "We are all looking forward to the completion and putt of the Shandong Culture and Art Vocational College. This college is a higher vocational college featuring traditional art talents. After completion Cao Guangming, deputy director of the County Cultural and Tourism Bureau, admits that the high -quality development of the industry is inseparable from innovation, and talents with knowledge and innovation ability are inseparable from the deputy director of the County Cultural and Tourism Bureau. important question.

如今齐河旅游板块总投资已近千亿元，旅游产业集聚的规模效应持续凸显，就旅游人数而言，哪怕在疫情等因素影响下，今年暑期全县接待游客总量近百万人次，超过The total population of Qihe and the vigorous development of the industry can be seen.

However, Qihe people also noticed that the current tourist attractions are artificial attractions, and artificial attractions often have "ticket dependence", and the industrial growth space of the traditional ticket economy is very limited. With the increasingly fierce competition in the tourism industry, in the environment of the "light speed" development of the media platform, how to keep up with the advantages of the development of the times, how to use cultural and creative services to integrate, how to shift from the ticket economy to the guest economy. It is a question that Qihe needs to think urgently.

From the "Lady Turner Miss" from "a dance with a fire and a city" to the Tibetan guy Ding really made Tibet tour swept across the entire network, all inspired Qihe, myths, performing arts, and topics are all. It is related to cultural and creativity, and Qihe's ticket -type tourism economy must advance from the scale effect to the brand effect. It is urgent to have high -quality skill talents with higher professional literacy and more professionalism.

To this end, Qihe actively carried out the retention of the introduction of cultural tourism talents. Qihe County Vocational High School Specialty and Excellent Enterprises cooperate in depth to cooperate with a sportsman to achieve "zero distance" employment. Common majors with enterprise groups such as Shandong Kunhe Tourism, introduce the "1+X" certificate, and actively promote the reform of talent training models of "integration of production and education, school -enterprise cooperation, job -based science, and project leadership", optimize the curriculum system, strengthen the curriculum system, strengthen The construction of teachers has strengthened vocational skills, further enhances the professional ability and literacy of students, and realizes the degree in enrollment and posts graduation. The school also established 12 "order classes" and modern apprenticeship pilot classes including Shandong Kunhe Tourism, Shandong Blue Sea Hotel, Jihua Building, and Chery New Energy Automobile Class to jointly formulate talent training plans and teaching implementation plans. The development of school -based textbooks and construction of high -quality resources sharing courses, in accordance with the school -enterprise symbolism model, enables talent training targets to be consistent with enterprise needs, and school training is fully connected with corporate positions.

The talents cultivated by vocational education support the transformation and upgrading of the urban tourism industry system and become the source of intelligence for technological innovation. This will become the most direct development of a tourist city like Qihe.The best destination for economic benefits.Once this model is formed, Qihe will bring direct experience to the province and even tourist cities in the province and the country.Produced by Dezhou Daily New Media

Reporter, Editor | Zhong Wei

Correspondent | Cui Zhihua Zhu Mingjuan Chen Yanfang Shangyan

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