Suddenly close the store!How can Auben Fitness "practice"?

Small News Client, September 15 (YMG All -Media reporter Xu Liye Photography Report) "Oben is running ..." Recently, some citizens reported to Yantai's public opinion hotline 6601234 It has been nearly a month after the closing of Obon Fitness Club, which has affected his consumption and fitness activities. It is reported that this is the fourth store that Aubbon Fitness has recently closed in Yantai City, involving the vital interests of thousands of fitness enthusiasts.

There is a problem with the fitness stores. What is going on behind this? Recently, a reporter from YMG's all -media reporters visited multiple parties and used Oben's fitness as a sample to analyze the chaos, the dilemma and reasons facing the "barbaric growth" Yantai commercial fitness industry in recent years.

Obon Wanda Store suddenly closed the store

On August 17, an explosive news spread among Yantai fitness enthusiasts: Without any official notice in advance, the entire operating team of Wanda Store in Zhiba District of Open suddenly disappeared without a trace. This incident was shot into a short video by many members of the store and posted it on the network platform. For a while, the incident was hot.

Although the entire management team suddenly withdrew and fitness equipment was still the same, because there was no front desk, cleaning, no coach guidance, and no hot water supply and other services, the fitness club had no soul. This has made more than 3,000 members who have not yet expired, and they are very calm for a while, especially hundreds of private education members. It is reported that this part of the private education courses that have not been consumed are equivalent to as much as six or seven million. Due to the lack of fitness guidance of the coach, the cost of this part of private teaching lessons was completely drifting.

A few days ago, the reporter saw in Oben's fitness that the lively fitness clubs in the past have been deserted, and the cigarette butau can be seen in the aisle, and some fitness equipment has been checked.

The reporter called the general service desk of Wanda Plaza in Zhiyi District, and the response was "no interview."

The links of Obon Fitness on the public comments have been deleted, and the telephone number on Meituan is in a shutdown state. At the time of the draft, the reporter still failed to contact Wanda officials and Oben officials.

Phenomenon -grade Aubben Fitness

In 2014, Obon Fitness followed the Wanda Plaza project and officially entered the Yantai market. The suddenly closed store was the first store in Yantai.

In September 2014, the "pre -sale point" of Aubbon Fitness had already appeared in the Wanda Sales Office located in the southwest corner of Wanda Plaza. The so -called gym pre -sale is that the store has not finished the decoration, and even before the decoration is started. In advance, a large number of market personnel are arranged to solicit customers by propaganda, and sell fitness cards and private teaching courses at a very tempting price.

Industry insiders revealed that pre -sale is standard for the national fitness industry. In the sales, not only let the Yantai peers open the eyes, but also cultivated a large number of employees for Yantai's commercial fitness industry.

In mid -November 2014, Ope Ben Fitness followed Wanda Plaza's overall steps and officially opened. Due to the successful pre -sale, the day of Oben's fitness was full of people and the scene was hot. As soon as the opening of the industry, an effective fitness atmosphere is a major purpose of pre -sale of the fitness industry.

Industry insiders said that large commercial industries must introduce a fitness club, which is also standard. Because, in the face of the continuous impact of the Internet, the fitness projects that rely on offline experience have played a very positive drainage role for large commercial institutions.

The huge liabilities behind the hot

For Oben's pre -sale, for Oben itself, there is another huge harvest, that is, a large amount of funds have been quickly returned to the project preparation period. An industry insider said that as a business secret, Oben's pre -sale performance is what is. Although he is not clear, according to the hot scene of the opening site, combined with the price of the fitness card at that time, there is a total of millions of total.

However, this part of the earlier income is a double -edged sword. About 40%of these millions of performances are to be distributed to employees as employees' base salary and performance commission; in addition, there are materials, pre -sale points, etc. %, Is the company's disposable funds behind Obon Fitness. Of course, the store can be used to subsidize expenditures such as decoration, equipment, and store rent. However, a large pit also appeared immediately. From the perspective of the financial system, this part of the funds are liabilities before the membership card expires and before the private education class disappears.

In other words, as soon as Oben's fitness opened, it had been carrying huge debt. This is a major problem in the entire fitness industry, which has made the entire industry very low in resistance to risks. It has also laid a foreshadowing for Obuna Fitness to be unsustainable, suddenly closed stores, and fully withdrawn from the Yantai market.

The fragility of the barbarous growth

It can be seen from the enterprise check that behind the Wanda Plaza Store of Obenburn Fitness, it is an institution called Yantai Aoben Fitness Service Co., Ltd., with a registered capital of 330,000 yuan. In just 8 years, relying on the inherent business model, Obon Fitness has continuously opened branches and leaves in Yantai City, including the development area Xingyi Plaza store, Zhenhua Shangsha store in Zhizhen District, and Sunshine 100 Plaza store.

It is reported that in the past year, there have been "hard closed stores" in other stores under Oben, and some of them have been transferred to Wanda Store in Zhizhen District until August 17.shop.This is of course related to the repeated epidemic and the market weakness, but it is also closely related to the fragile growth behind the barbarous growth of the entire industry, and even has a difficult problem for small and micro enterprises.According to public news, after Wanda Oben suddenly closed the store, as the industry authority, the Sports Service Center of Zhizheng District involved the first time, and then the Zhizhen District Government established a multi -department of market supervision, business, sports centers, streets, and public security departments.Working group to investigate the incident in an all -round way.At present, aftercare work is ongoing.

How do I deal with Ao Ben's fitness membership rights?YMG all media reporters will continue to pay attention.

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