Wangyue talks 丨 Shandong hand -made, "classified promotion" heaven and earth wide

From September 15th to 19th, the 3rd China International Cultural Tourism Expo and the first Chinese traditional crafts will begin in Jinan City, Shandong Province. The theme of this expo is "Expo China Hand -Cultivation Sharing Cultural Tourism Festival".

This expo and the first Chinese traditional craft conference are together, which is prominent features, focusing on Chinese handwriting. Set up two major venues in Jinan, which are located in the Shandong International Convention and Exhibition Center and the "Shandong Hand -made" display experience center, and adopt an online and offline way to build online transactions, project investment, live broadcast and delivery, service exchanges, service exchanges, and promotion. Promote the 5 major platforms and truly run "product stores, technical experience, cultural view garden".

China has a long history, and Shandong's handicraft manufacturing has a long history. At the expo, Zibo Taoyu, Laiwu Tin Carving, Weifang Kite, Linyi Liu Bai, Lu Xiu, Black Pottery, Hanfu and other "Shandong Hand -made" boutique gathered together to bring a hand -made feast to the audience.

Handicrafts refer to arts and crafts with unique artistic style made by hand -made labor, which is one of the splendid culture created by the working people. Like handicraft manufacturing, "handicraft manufacturing" has also undergone the impact of industrialization. For example, as early as 2008, "Lujin Weaving Technology" was included in the second batch of national intangible cultural heritage lists. Handmade Lujin has the value that cannot be replaced by machine production. You can see the differences between the two at a glance: the machine weaving is not as dense as humans, and the manual Lu Jin reflects the creativity of people everywhere. However, the production speed of handmade Lujin is slow. One person is weaving up to five or six meters a day. It often takes about a month to weave 100 meters. This is incomparable to the production speed of the machine.

Over the years, the development of handicraft manufacturing products with a close combination of practical combination is relatively prosperous; some handicraft manufacturing products that have stayed at the skills, skills, and practical handicrafts are facing a crisis of inheritance. In this context, "handicraft manufacturing" is actually facing a problem of "classification" development.

One is a place that focuses on practical craftsmanship. It is necessary to give full play to places that "hands" are longer than "machines" and seize the "market where machines can't get enough".

This expo "Set up a special food exhibition area and launch a variety of activities such as product experience week and theme day". It should be said that among many handicraft manufacturing, Lu cuisine is a typical practical handicraft manufacturing, and it is the field of "manpower is better than machines".

One of the four major cuisines in my country, according to the region, can be subdivided into Jinan cuisine, Kongfu cuisine, Jiaodong cuisine, Luzhong cuisine, canal cuisine, etc. Lucai has a fine workmanship, "I don't tire of food, I don't tire of it", and has a deep cultural connotation; Lu Cai has many high -end ingredients in Shandong, such as green onion sea cucumber, Shandong black cattle, south gate roast duck, and east star fish. In recent years, the Shandong Provincial Party Committee and Provincial Government attaches great importance to the inheritance and innovation of Lu cuisine. Many new explosive products and Lu cuisine brands have appeared. Family sugar balls, Jining Weishan Lake duck eggs, Zhoucun sesame cakes, Linyi pancakes, Weiji Town donkey meat, martial arts sauce and other traditional Lucai has been widely spread and inherited through expo.

One is the craftsmanship that focuses on the direction of "skills and culture". It is necessary to vigorously promote its enrollment of the classroom and progress hall, and give full play to the special educational function.

In many counties and cities such as Gaoqing and Zoucheng in our province, there are folk processes such as weaving, paper -cutting. These technical and technical manual manufacturing can coordinate the body and mind and exercise the flexibility of the fingers on the one hand. On the one hand, the content is rich in traditional characters. The content of festivals is conducive to spreading traditional culture, also conducive to children's pirates, increasing life interest, etc. This type of handicraft manufacturing must vigorously promote its enrollment and progress hall.

At this expo, the main venue of the "Shandong Hand -made" display experience center is located in the core business district of Quancheng Road, Jinan City. Jinan and Daming Lake shown a "net red punch place" that can be seen, purchased, playable, and experienced. Such a "net red punch place" is a long time to think about it, but this experience center is a form of the exhibition hall, and it is an important market for the manufacture of "skills and culture" handicraft manufacturing.

One is the manufacture of handicrafts with both material practical and spiritual and artistic functions. It is necessary to find specific markets such as performing arts and experience.

In July of this year, the reporter saw Hu Chunqing and Meng Xiaoxia who returned to their hometowns in Cao County. This expo, they brought Hanfu to the Jinan Expo. Hanfu is a handicraft manufacturing product between art and practicality. It can be worn in daily life, but it is mainly used for literary performances.

In 2018, Hu Chunqing, who studied his doctorate in the Institute of Metals of the Chinese Academy of Sciences and Dalian University of Technology, returned to his hometown to start a business. Previously, Meng Xiaoxia, who studied art design, had returned to his hometown earlier. The two of the two "women singing", Meng Xiaoxia played the design of the specialty style. Hu Chunqing was responsible for operation and sales to form a entrepreneurial team of more than 100 people. Among them, more than 20 people with a bachelor's degree or above. , Form the "small industry chain" of integrating design, processing production, online live broadcast and offline wholesale. The annual sales revenue of more than 10 million yuan and profit reached 2 million yuan.

Practice shows that even if some "niche" products do a good job of classification and division of labor, there will be unexpected surprises. For example, the Hansing District of Weifang City is the hometown of New Year's paintings. Yangjiabu's wooden version of the New Year painting is a world -renowned non -heritage project. In recent years, Hansing District has created a "New Year Painting Warler". More than 200 employees have achieved sales revenue of more than 100 million yuan. Some "handicraft manufacturing" to occupy a place in the market must find their own "positioning". This year's International Cultural Tourism Fair, it has become a "product hypermarket, technical experience, and cultural view garden". If hand -made "products" emphasize the material level; if it is said that hand -made "skills and culture", emphasize the spiritual level of culture and art.

Lao Tzu's "Tao Te Ching" chapter 11 said: "Thirty spokes together, one hub, when there is nothing, there is a car." Because the "hub" is empty in the middle of the "hub", the spoke energy is inserted, so there is a car. usefulness. Real, real use; virtual and false effects. The development practice of Shandong handicraft manufacturing products shows that non -genetic inheritance must pay attention to the truth, but also pay attention to falseness, and promote it.

Source: Volkswagen Daily Client

Editor in charge: Wang Ran, Chai Zhibin Zhou Xizhi Zhang Yanbin

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