Small bag food, small packaging cosmetics, small appliances ... "mini consumption" is popular

Under the wave of new consumption, the market has shown many changes. From snacks to drinks, from small makeup samples to small appliances, not only captured many young people who love early adopters, but also repeatedly attracted attention on social platforms. There are many, that's small, small, large and comprehensive, and mini consumption is quietly rising.

Customers choose mini food.

Smaller food and drinks choose more

The charm of becoming smaller and cute has been vividly performed in many products in food and beverages in recent years. If the amount is small, it can be bold, and there is no "guilt". The freedom and happiness of young people are so simple.

Mini drink.

Recently, the reporter visited a number of merchants in the urban area to be supermed, and many brand merchants have launched a mini version of small bottled drinks. In addition to mini -cola and Fanta, it is placed on the shelves, and the water -soluble C100 and Vitamin water owned by Nongfu Spring also have 250ml of small packaging ... are favored by many consumers.

"Compared to 500 ml of traditional bottled drinks, this small bottle is more convenient." In a supermarket in Daoli District, Ms. Sun, the customer who was shopping, said that there were more and more small packaging products, which not only "stuck" The amount of your own consumption also avoids waste. "I am losing weight recently, and mini food makes me feel that there will be no burden after eating."

Ms. Xing chose a mini -drinking drink for children. She told reporters that every time the child goes out to play, she will sweat, drinking drinks and cold drinks is not enough. The mini -version of food is more suitable for him. "200ml of 1 bottle drink, it is easy to control the amount of consumption, and will not let the child drink too much at a time."

In the snack area, Ms. Liu, a citizen, chose 10 bags of small packaging potato chips. "These 10 bags of potato chips are packed and sold. The money spent less than two bags of large packaging potato chips can taste 4 flavors." Ms. Liu said that buying snacks is not large or full. I just thought about it. "Now you can buy multiple small packaging models. The categories you choose are richer and not easy to waste."

Mini cosmetics.

Mini cosmetics meet the needs of new tasks

The dazzling lipsticks such as coral color, bean paste, and aunt color make consumers unable to stop buying and buying. For many female consumers, lipstick does not even have the concept of "finishing". In recent years, international brands such as M · A · C, Paris L'Oreal, Bobbibrown, NARS, etc. have launched their own mini packaging makeup products, and most of them are lipstick products.

The owner of the cosmetics counter located in a shopping mall in Daoli District said: "In the consumption of beauty, women after the 90s and post -95s are becoming the mainstream crowd. There are many female consumers who have a "red red 'to experience various color numbers. Therefore, the small packaging sets that provide multiple choices are very popular with consumers."

Similarly, for consumers, spending the same money can buy more color numbers, and the cost -effectiveness has increased. "A large amount of products such as toner such as toner often have a large capacity, and it is very inconvenient to take a trip to travel. Mini makeup makeup reduces the price and is convenient for carrying. Especially lipstick products are difficult to use. Money is not wasted, and it is obtained by two birds with one stone. "Ms. Han said.

The reporter learned in the process of visiting that for many consumers, it is difficult to withstand the purchase of 60ml of sea blue mystery repair essence cream (retail price 2550 yuan) and 50ml HR Helena "black bandage" cream (retail price 3480 yuan To. But if these two brands have launched a 15ml mini installation, some consumers are still willing to try it.

Mini home appliances are quite popular

You can only cook a bowl of rice cooker, only one cup of soy milk single soymilk machine, and only one stewed pot stewed machine ... As the number of single people increases, new consumer products, new consumption are continuously spawned Condition. Data show that there are currently 240 million single population in China and more than 77 million adults. Against such a social background, the single economy has risen quietly. In 2022, the Heilongjiang Provincial Government's work report proposed that the role of domestic demand was fully released, promoted the renewal of home appliances, and in the field of home appliances, with the growth of emerging consumer groups, small home appliances became a new choice for their quality life.

Data on the sales growth of the "Double 11" ten years last year by an e -commerce platform shows that the "one -person" consumer market is quietly popular. The number of purchases of mini microwave ovens and mini washing machines increased by 973%and 630%in the past year; mini refrigerators below 180 liters increased by 33.33%last year; the sales growth rate of mini washing machines was 15%higher than ordinary washing machines. Newly -subdivided mini appliances new species are continuously born, and mini voice smart speakers have grown as high as 160 times.

The hot market has spawned the birth of more small appliances. In recent years, new products of kitchen and bathrooms, personal care, and living categories have continued to come out. Well -known brands such as Midea, Jiuyang, Supor, and Bear have launched single -person rice cookers, with a capacity of 1.2 liters between 1.2 to 1.5 liters and the price of about 100 yuan. Xiaomi and Haier launched a mini washing machine with a capacity of 2 kg and 3 kg. There are also mini refrigerators, single -person cooking soymilk cups, these intimate "single home appliances", small, pocket, rich function, and appropriate price, making a person's life wonderful!

After purchasing a 0.8L double gallbladder rice cooker, Han Shuang, a "post -90" girl who worked in a company in Harbin, will cook at home for three or four days a week. "One inner biliary rice, steamed eggs, and the other inner bile stewed pork rib soup. It is just a single person. One person's dinner is enough. The rice cooker is very popular in her circle of friends, and it is necessary for single people. "Mom no longer has to worry about my dinner!" The reporter found on the third floor of Suning Tesco on the Central Street of Harbin Central Street. Wait for the Internet celebrity mini appliances to be placed in the most conspicuous position. The staff told reporters that Mo Fei's wireless juicer and portable juice machine are more popular and have a variety of colors. The juice is squeezed with food, and it is convenient to rinse. A small -capacity soymilk machine is also a net red product. Soymilk, rice paste, fruit and vegetable functions are suitable for 1 to 2 people. "Light and light, easy to carry, people who buy such mini appliances are basically single young people, and some young mothers."

Not only offline, online, search for "one person · mini home appliance" rice cooker, mini refrigerator, and small washing machine, you can see a lot of hot products. On an e -commerce platform, some brands of single -player rice cookers and small refrigerators have sold tens of thousands of monthly. The reporter saw in the Midea specialty store that a 1.3L intelligent mini rice cooker sold more than 10,000 units a month. Its customer service said that this product is mainly used for one person. There are mainly cooking, porridge and soup. In another brand flagship store, a 3KG mini washing machine is also welcomed. According to reports, although the washing machine is not large, it can be washed 5 to 6 pieces at a time, enough to use it at a time. And it covers less than half a square meter, suitable for consumers with little living space.

In this regard, industry insiders said that single groups are the main force of driving the upgrade of mini consumption, and this trend will continue for a long time. Home appliances are getting smaller and smaller, and their functions are becoming more and more subdivided. It is the social trend we are undergoing now.

Source: Heilongjiang Daily

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