There are hundreds of copyrights in small watermelons in Shandong Weifang to use copyright to help the countryside revitalize

Xinhua News Agency client Jinan, September 14th (Reporter Chen Guofeng) A watermelon sells 100 yuan, and only sells gift boxes not only sells, even if so, it is still in short supply. At the recent copyright expo held by Weifang City, Shandong Province, a company named Guo brand Agriculture is particularly different. What is the gas of Guo brand watermelon?

"To a large extent, it benefits from the blessing of copyright." Guo brand agriculture leaders said that Guo brand watermelon has been planted for more than 40 years. The Guo brand trademark was registered in 1993, but the counterfeiters have emerged endlessly. They designed a special packaging box for watermelon, and they were imitated as soon as they were launched; they engraved on the melon, and some people followed.

In 2016, in order to prevent counterfeiting, Guo brand agricultural laser coding machine prints the "Guo brand watermelon" and watermelon traceability on the watermelon, and register the logo logo and the outer packaging pattern, which is significantly reduced.

After using copyright to solve the problem of counterfeiting in the sales link, Guo brand agriculture continued to extend to the upstream and downstream of the industrial chain. The production standards such as the three -dimensional cultivation method of watermelon, soil -free cultivation method, seedless watermelon cracking method, and watermelon flavor maps, farming research studies Courses, etc., are protected by copyright. At present, they have successfully applied for copyright protection of more than 120 patents and more than 100 works.

Copyright seems to be an exclusive concept in the cultural field, but Weifang's "there is also copyright in the mountains", a watermelon, a clay sculpture, and a print of prints all have copyright.自2018年起，潍坊持续开展“版权进乡村”活动，对西瓜、萝卜、花卉等农产品和风筝、年画、印花布、艺术雕塑、泥塑等民间手工艺品实施版权创造、保护和运用，探索出一条Copyright helps rural rejuvenation.

According to Quan Wensong, director of the Weifang Culture and Tourism Bureau, they carry out copyright registration and protection of elements such as agricultural technology, cultural and creative packaging, promote the development of modern agriculture. At the same time, they have tapped the development of characteristic rural copyright industries and promoted rural economic development and farmers' income.

Jiangzhuang Town, Gaomi City is the birthplace of Niejiazhuang clay sculpture in the national intangible cultural heritage. However, for many years, clay sculpture processing has been showing a small, loose, and chaotic situation. Many original works have been based on their own.

Li Jingquan, mayor of Jiangzhuang Town, said that they are mainly protecting, inherited, and utilized as the main line to empower the revitalization of rural culture with copyrights, and make every effort to promote the creative transformation and innovative development of copyright work and folk culture.

Entering Niejiazhuang's 23rd generation inheritor Nie Laichen's house, he was busy drawing a "mud called tiger" that was only burned. "In the past few years, I don't understand that our craftsmanship can register the copyright, so that other regions have taken the lead to grab the name. Now, the cultural station has taught us copyright knowledge. He has a better head. "Nie Laichen said.

Nowadays, in Jiangzhuang Town, the copyright awareness has driven more than 120 clay sculpture artists to participate in the creation. The town can process more than 400,000 "mud called tiger" series of products each year, and the village collective income of more than 200,000 yuan.

Similar stories also happened in Changyi City, known as the "hometown of Silk". The local textile printing and dyeing enterprises have gathered nearly a thousand households, while driving rural rejuvenation, while the protection of flower copyright protection is increasingly prominent. Flower designers have no sense of copyright protection, and users will be replicated at will, regardless of whether they have copyrights or not. The printed market has fallen into the development strange circle of development in the development of "newly copied it and sells well".

"We take the printed copyright protection as the starting point to leverage the high -quality development of the textile industry." Liu Yan, the captain of the Changyi Cultural Market Comprehensive Law Enforcement Brigade, said that with the deep popularity of copyright protection in recent years, the local textile industry's independent innovation has become strong. The competent department's survey on the printing market shows that engaged in the original flower design room of copyright has become the busiest shop in the market. Some design rooms can produce more than 30 original flower types a day. Customers, the sales of the copyright flower type have risen three or four times.

"True Gold and Silver" can be dug in the copyright. In 2021, Weifang commissioned authoritative agencies to estimate that the value -added of the copyright industry in Weifang City accounted for 8.02%of GDP, which was higher than the average level of the country and Shandong Province.

Quan Wensong said that in September 2020, Weifang launched the work of creating the "National Copyright Demonstration City", and the copyright awareness of all sectors of society has increased significantly. In 2020, there were 24,796 registered copyright works in the city, an increase of more than 200%over 2019 before the establishment. In 2021, 6,4413 copyright works were registered. In the first half of 2022, more than 60,000 pieces were only in the first half of the year.

Source: Xinhua News Agency

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