Where to play National Day?Long -holiday tourism forecast report: rural tourism "first worship"

Zhejiang News Client reporter Lu Yao

On September 15th, Ctrip released the "National Day Forecast Report 2022", data showed that the number of orders for the National Day travel in the past week has increased by 64%from the previous week; starting from the Mid -Autumn Festival, National Day tourism enters the stable sequential growth stage, and the average daily order is The growth rate exceeds 30%. From the perspective of the current product reservation trend, the National Day tourism reservation in half a month in advance is still mainly long -term tourism, and the surrounding local reservations have also entered the heating stage. Data show that the National Day long -distance travel products account for nearly 60%, and the surrounding local products account for 40%.

"It is half a month before the National Day Golden Week, but according to the increase in order, the next two weeks will be based on local surrounding tourist categories. This year, the number of domestic tourists in the Mid -Autumn Festival shows a downward trend year -on -year. The demand has not dissipated. As the last long vacation in 2022, the tourism popularity of the 11th Golden Week is expected to become the second wave of peaks after the summer. Affected by the uncertainty of the epidemic, short -range high -frequency, surrounding depth tour, and quality tour are still trend. High -end hotels and rural tourism are expected to maintain great growth, and tourists are younger. "Said Fang Zeqian, an analyst of the Ctrip Research Institute.

Recently, the epidemic in the Yangtze River Delta has stabilized, which has quickly released the travel needs of the Yangtze River Delta urban agglomeration. From the perspective of the current National Day tourism booking area, after the Mid -Autumn Festival, the Yangtze River Delta leads the National Day tourism market again. The report shows that tourism orders in the Yangtze River Delta accounted for 43%. In the past week, National Day tourism reservations increased by more than 90%month -on -month, which was much higher than the growth rate of the broader market.

From the perspective of long -term tours, the per capita unit price of the National Day air tickets decreased by 5%year -on -year, and the price of air tickets for the Mid -Autumn Festival increased by about 30%. This year, the average flight mileage of tourists by National Day by planes decreased by 3%compared with last year, and the travel distance was further shortened. During the National Day, the top ten targets of popular flights were: Shanghai, Beijing, Guangzhou, Kunming, Hangzhou, Nanjing, Xi'an, Chongqing, Changsha and Qingdao.

Young people fight for a long -distance tour

Flying plate, kayak and other trendy cool play heat up 50%+

Affected by some regional epidemics, more free young groups first start the National Day travel deployment. The report found that as of September 15, the people who currently placed the National Day products have occupied the "Half of the Mountains" after 90 and 00, and the orders account for 42%and 7%, respectively; the post -80s account for 35%.

Interestingly, the team tour products of the National Day Golden Week are mainly concentrated in the age of 25 to 30. This part of the traveler likes to spell long holidays and enjoy the beauty of long holidays. Data show that among the current national celebration team travel products, the 6-8 days group orders account for 77%of the total orders of the group.

In addition, natural exploration, natural wild luxury, self -driving, hiking, photography, RV and other theme line products are also well received by young people. Ctrip's theme tour increases product coverage during National Day this year. In the early days of National Day, the "Treasure Map of the City" was launched. How to play. Data show that during the National Day, the theme products of the local groups in Beijing increased by 167%year -on -year.

This year, the young people have urged various new outdoor activities in the city, especially the trendy movements such as flying disks, cycling, tail waves, kayaks, and waist flags. Ctrip's one -day tour and theme tour business closely pay close attention to consumers' interests, and promptly introduce products that have timely launching trendy gameplay in response to the needs of young groups. The report shows that the search popularity of flying plates, kayaks, and cycling products recently increased by 50%, 74%, and 80%, respectively.

In addition to the popular kayak and flying trays this year, the theme tour has also launched various autumn harvest products, such as digging, cutting rice, catching fish and other autumn experience products. National Day orders increased by more than 20%year -on -year.

National Day rural tour "first sends people"

Rural travel orders increased by 36% year -on -year

Affected by the epidemic, the reservation cycle of holiday tourism products is getting shorter and shorter. Unlike many short -term products, the reservation of the National Day rural tour has entered the "fast track". The autumn color is getting stronger, the fruit is fruitful, and the National Day holiday is not far away. Going to the villages nearby to enjoy autumn and picking is unique. The report shows that as of September 15, the number of orders for rural tourism products in the National Day Golden Week increased by 36%year -on -year; the proportion of rural tourism orders increased by 6 percentage points year -on -year.

It is worth mentioning that, thanks to the unique natural environment and casual tourism atmosphere, the proportion of parent -child families in rural tourism groups accounted for 35%, and parent -child proportion is much higher than other tourism formats. The order volume of rural hotels placed by parent -child families increased by 43%year -on -year.

Rural homestays, especially the "golden key" that drives rural rejuvenation. The report shows that the number of homestays in the National Day townships increased by nearly 30 % year -on -year, and the proportion of rural homestays in all homestays increased by 14 percentage points compared with last year. In order to enrich the hostel experience, to provide guests with immersive autumn gameplay, and carry the autumn scenery and products of the fake farm, combined with the autumn scenery and products of their respective stores, to launch the "Farm Autumn theme Activity" during the National Day.

For example, the owner of the Linzhou store of the fake farm has pushed the plant to dye, pick, and the autumn gourmet sugar gourd and the special drink of persimmon; Nanchang store launched a hand -made soap, lantern production, and outdoor camping; Special gameplay. The rich experience of fusion of autumn elements adds color to the casual and comfortable rural vacation.

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