Reporter observation 丨 Rough look is a new way to make adding products

Zhejiang News Client reporter Zhang Liang

Data map

The clear Lishui Mountain Spring, the tender and yellow Changshan double pomelo juice, these products with the freshness of the mountains and rejuvenation, more and more of the shopping mall supermarkets and thousands of households. In discussing how the mountainous areas are achieved, these cases have become the topic of representatives of the party congress.

Speaking of double pomelo juice, Pan Xiaohui, a representative of the Provincial Party Congress and Secretary of the Changshan County Party Committee, was very excited: last July, this drink was only listed, and the advertisement was basically not done, but it became a "Internet celebrity". "It sold more than 40 million yuan in the second half of last year, and the sales of more than 5 months this year have reached 150 million yuan." According to the current production capacity, the products of the next half of the year have been booked by the dealer.

Representative Chen Chongliang, also from Changshan, is the branch secretary of Datang Village, Xinchang Township. He said: Double pomelo juice and other products are hot. The purchase price of Huyou has turned several times.

Why is the double pomelo juice suddenly get angry? At first glance, it was made to make a plus method -make the Changshan Hu Pomelo and the Japanese spiced pomelo into a mixed drink. Ask carefully, but the story is not easy. Double Pomelo juice production enterprise Zhejiang Pomius Valley Investment Management Co., Ltd., many years ago, was surrounded by Changshan Hu Pomelo, and the business has been tepid. How to make the slightly bitter Huyou applaud and call? How to find a leverage and pry the true value of ecological products? The company's various investigations pay attention to the complementarity of the Japanese pomelo and Changshan Hu Pomelo, and form the idea of ​​creating a double pomelo drink -it has the connotation of Hu Pomelo's nourishment, but also the sweet and sour taste of Xiangyou. Seven years ago, the enterprise boldly asked the pomelo to grow to Changshan. From grafting to hanging fruit, after several rounds of cold and heat, many twists and turns. At present, the planting area of ​​Xiangyou has expanded by more than 10,000 acres. In addition, the county's original 100,000 acres of Hu Pomelo, this "double pomelo combination" has restructured the original fruit industry pattern of Changshan. In the process of developing double pomelo juice, they went through experiments again and again. Behind a gun popular, there are ten years of ingenuity, the determination of integrating one or two industries for ten years, and the ambition to pursue the original breakout. Hu Pan and Xiang Pomelo seem to have made a simple addition, but it is a brand new play.

Enterprises can innovate, and there is a story of the government's exploration of new methods behind the enterprise -the input period of planting fragrant pomelo. Pomelo Xianggu Company once had a tight funding, and there was no mortgage to loans from banks. If the government takes traditional measures to help enterprises, take some additional methods and rewards millions of rewards, it will not solve major problems. This is just the opening of the Changshan County Government to explore the establishment of the "Two Mountain Banks". This new institution that helps Green Water and Golden Mountain Yinshan, acquire 3600 acres of grapefruit base for Grapefrace Valley Company for 25 million yuan, and then rent it to the lease to it The business operation allows the later "double pomelo juice" to have the source of the money of funds. Some experts commented that the "two mountain banks" broke the dilemma of the difficulty of evaluation, mortgage, and difficulty in the ecological product assessment.

To realize the conversion of the two mountains and move towards the common prosperity, the mountains and counties are facing many deep -level contradictions. Whether it is the party committee and government or local enterprises, it is difficult to have breakthrough results without new play. The report of the Party Congress proposed that promoting common prosperity and modernization must highlight the five major work orientations. The first two are "innovative victory" and "change to reshape". From Changshan Shuanggou juice, we can drink this orientation taste, which is the taste of the new play.

- END -